Today we’d like to introduce you to Priscila Fadul.
Hi Priscila, so excited to have you with us today. What can you tell us about your story?
My family has been in the beauty industry for more than 30 years. Distributing makeup, skincare and perfumes. I have always been in contact with different aspects of the skincare business. Since I was young, I found myself completely fascinated by skincare and passionate about authentic beauty. Thanks to my family background, I was always trying new products that we distributed. I was surrounded by the industry’s top designer brands and gained access to the world’s most coveted products. I also was able to learn from many brilliant cosmetic chemists, thus gaining a deeper knowledge on the truth behind skincare products and their formulations.
Being obsessed with skincare, I started working with my family and dipped my toes into the beauty industry full-time. All the glitzy trade shows, elaborate brand launches, and diamond-crusted bottles promoted products that promised to solve problems but actually made more harm than good. So after a persistent search for no-nonsense products and claims, I created Lendava. It had always been a dream of my entrepreneurial spirit to launch a skincare line, but now I was driven with a purpose: to make skincare that prioritized the skin’s own functionality.
Knowing that the skin functions by itself, skincare should require less effort and provide maximum effect.
Aside from my passion for skincare, I am an engineer by trade who loves to solve problems and I am fascinated with simplicity. In every facet of life, I strive for efficiency, so I dreamt of a skincare that leveraged minimalism but offered superior results.
Lendava’s research began as I interviewed scientists, visited labs, and read chemistry books cover to cover. I performed endless testing, perfected the percentages needed for formulas, and learned the quality and type of each ingredient necessary. Due to my engineering background, I appreciate science. After all, skincare and science go hand in hand. Science fuels the entire skincare industry as there are constantly new innovations and ingredients, as well as endless studies to ensure the best and most effective products.
Pregnant with twins, I launched Lendava in mid-2021 and I consider the three to be my babies.
Regardless of what the future holds, Lendava has one promise: It will never offer nonsense products – only the best quality, most effective, microbiome-friendly and conveniently minimal products possible.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Obstacles are inevitable when you’re pursuing something in life. I had spent more than two years listening and learning from experts before I started to conceptualize my brand. I was encouraged to take the easy way out by purchasing stock formulas and bypassing the tedious (and costly) testing phase. But I wanted to have the best formula, so I had to start from ground zero and it took me two more years to develop Lendava’s products. Moreover, innovation and production met the challenge of Covid. Finally, around the time that I was devoting myself to Lendava, and I knew it was a dream of mine to have a skincare company, I also knew I was ready to have a family. Both of these were my two goals at the time, however I didn’t expect to time them just as closely together as they occurred. Just as the Lendava brand was finally ready to launch — the content, the formula, the packaging, everything — I found out I was pregnant! On top of that, I was pregnant with twins. This actually made me feel like I was expecting triplets since while I was preparing two of everything for the nursery, I was also preparing everything for the birth of Lendava. Just a friendly reminder that women can do anything, and they can do it while they’re pregnant too, which is that much more impressive.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Lendava is a skincare brand with the right priorities. It was founded after a persistent search for no-nonsense products and claims plus years of working to differentiate fact from fiction when it comes to skincare.
The industry has always encouraged us to live in a culture of nonstop novelty. But the truth is that your skincare routine doesn’t need to be complicated: the formula is what matters.
We offer products that really add value to the health of the skin without disrupting its natural functionality. Our two face creams are savvy: they contain everything you need for your skincare routine. And our containers are refillable and designed to keep for as long as possible, so we encourage to reuse rather than repurchase!
Finally, Lendava’s minimalistic design will never fall short in meeting your levels of luxury and sophistication and thus, standing out even in the most distinguished bathroom!
Do you have recommendations for books, apps, blogs, etc?
In regards to the science behind skincare, I read and keep up with the most up-to-date evidence daily. And I try to distinguish the real data from the nonsense. I am an avid student, and I could talk about skincare for hours! “Branded Beauty” is a book I would recommend to anyone working in the industry. And “The ride of a lifetime” for self-motivation!
Pricing:
- The Good Morning Cream: $78
- The Good Night Cream: $88
- The Savvy Duo: $140
Contact Info:
- Email: Hello@shoplendava.com
- Website: www.shoplendava.com
- Instagram: www.instagram.com/lendava
