Today we’d like to introduce you to Julio Sanoja.
Thanks for sharing your story with us Julio. So, let’s start at the beginning and we can move on from there.
I am the owner founder of MSalesLeads, a digital marketing agency for small businesses located at Miami, Florida.
I come from Venezuela, where I had a digital marketing agency named Empresa Web during 13 years, from 2002 until 2015. I closed this agency in Venezuela due to Venezuela political, social, and economic situation.
I opened the new agency in Miami in 2015.
We serve small businesses, and we mainly help them to go and grow their businesses online.
We help small businesses to get new customers by positioning their businesses at the main four digital marketing places:
– First page of Google
– Internet websites and apps
– Social Networks
– Email Marketing
We position small businesses in these main four digital places by strategically designing, developing, and maintaining the following four main digital marketing components:
– Media: Website, blog, social networks business pages. directory listings, guest blogs, communities.
– Google: Google marketing products, Google webmaster guidelines, Google website tests
– Content: Articles with relevant images
– Ads: Google AdWords search and display ads, and Facebook ads
We have 33 years of business experience, marketing and sales; and we also have 15 years of digital marketing experience.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road. The main obstacle has been to develop relationships in a new country and a new market. Coming from other country has been the main challenge.
We are bilingual, Spanish-English, which gives us an advantage in Florida, where there are many Spanish speaking people.
Positioning our agency in a new country has been our challenge. But thanks to digital marketing we have been able to position our agency in the four main digital places in Florida:
– First Page of Google
– Internet Websites
– Social Networks
– Email Marketing
We’d love to hear more about your business.
MSalesLeads (www.msalesleads.com) is a digital marketing agency for small businesses, located at Miami, Florida. We help small businesses to go and grow their businesses online. We help small businesses to get new customers online.
How do we do this?
By strategically designing, developing and maintaining the four major components of a professional online presence: Media, Content, Google marketing products, and Ads.
Media
Small Businesses should have the following owned digital media channels to serve their customers online:
Website developed with WordPress technology
Blog developed with WordPress technology
LinkedIn personal page
LinkedIn company page
LinkedIn group page
SlideShare company page
Facebook personal page
Facebook company page
Facebook group page
Twitter personal page
Twitter company page
Instagram personal page
Instagram company page
Google plus personal page
Google plus company page
Google My Business page
Medium blog
Quora blog
Merchant Circle blog
National directories listing
Local directories listing
Business Associations listing
Business Directories listing
Email newsletter account such as Constant Contact or MailChimp
All these digital media channels should be designed and developed with the small business image and logo specifications.
All these digital media channels will be used for several business purposes: create customers and prospects communities, serve and take care of customers and prospects online, and distribute professional content for customers and prospects, build trust.
These digital media channels must have NAP coherence. This means that the small business Name, Address, and Phone must be the same in all the digital media channels. This is important for Google search ranking.
Content
Content is the most important component of a small business online presence.
There are many types of digital content, such as videos, images, and articles, and all can be used to educate and inspire prospects and customers. However, article with a relevant image is the type of content recommended for small businesses.
There are two major benefits with the production and distribution of articles. First, customer and prospects education; and second Google ranking in search results.
Articles should be written either by the subject matter expert or by an expert writer who interview the subject matter expert and research about the article topics.
Articles should be published originally in the professional WordPress Blog, and then should be distributed or posted in all the small business digital media channels described above.
Articles should also be distributed in selected local paid media through a PR campaign.
Google marketing products, guidelines and tests.
Small businesses should have the following Google marketing products, guidelines, and tests, setup and launched in order to improve their online presence, customer and prospects service and Google search ranking:
Google Gmail account
Google Search Console
Google Analytics
Google AdWords
Google Tag Manager
Google My Business with address verification and reviews
Google MAPS
Google mobile test compliance
Google speed test compliance
Google webmaster guidelines compliance
Google links guidelines compliance
Google AdWords Keyword tool
Ads
Small businesses should have the following digital advertising campaigns running in a permanent manner:
Google AdWords search campaign
Google AdWords display campaign
Facebook Ads display campaign (optional)
LinkedIn Ads display campaign (optional)
Small businesses will begin to enjoy the improvement of the following business areas after these four online presence components are in place running well: Media, Content, Google, and Ads.
Customer and prospects service.
Customer and prospects satisfaction.
Customers and prospects communities.
Professional brand top of mind awareness.
Lead generation.
Market share and revenue.
Small businesses will also be positioned in the following main digital places:
– First page of Google
– Internet websites and apps
– Social Networks
– Email Marketing
What were you like growing up?
I have been an entrepreneur all my life. I have had always an entrepreneur spirit. Always searching for a new challenge.
I have also always been a server. I have enjoyed all my life serving to others.
Pricing:
- We charge $500 for monthly agency fee to our customers.
Contact Info:
- Address: MSalesLeads
175 SW 7th Street
Miami, Florida 33130 - Website: www.msalesleads.com
- Phone: 305-918-9793
- Email: juliosanoja@msalesleads.com
- Instagram: https://www.instagram.com/msalesleads/
- Facebook: https://www.facebook.com/msalesleads
- Twitter: https://twitter.com/MSalesLeads
- Other: https://www.linkedin.com/company-beta/10291288/
https://www.linkedin.com/in/juliosanojarial/
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