Today we’d like to introduce you to Beverly Diane.
Hi Beverly, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Ever since I was a little girl – even as far back as elementary school – I was always the one who was asked to create something whether it be the title for a science experiment, a teacher’s bulletin board, or the cover of a book report. As I got older, I continued to do such tasks on a more advanced level – and many others – as well as seamlessly coordinate every friend’s birthday party, youth group function, fundraiser, and the list goes on. I even started writing candle lighting poems for Bar and Bat Mitzvahs in middle school. It just came naturally to me and I loved it.
I went on to continue my higher education at the University of South Florida where I received a degree in Mass Communications with a major in advertising. I was fortunate to get a job at The Miami Herald where I excelled in the Sales & Marketing department crushing sales goals and developing significant retail marketing programs. Later it became a natural progression for Special Events Manager to be added to my already prominent position which I ended up working for a total of 10 years. The prestigious “Silver Knight Awards” ceremony was one of my favorite events which I was proud to be a part of.
Much later on, I decided I wanted to be a mom and spend all my time raising my girls. As they grew, I was once again organizing school events & fundraisers, being the room parent, and of course, throwing lavish birthday parties. And, as always, I planned friends’ milestone events and grand-opening celebrations.
After a few moves, I eventually went back to the workforce and was thrilled to become the marketing director at a high-end jewelry store in Charlotte, North Carolina. I wrote radio, billboard, newspaper, magazine, and all social media copy for store campaigns and created in-store events. Simultaneously, I opened Party Girl Productions and started planning a few parties while I navigated the industry in the unknown territory and began freelancing for a notable hyper-local website featuring the “best of the best” for shopping, health & beauty …again combining the best of both worlds in which I excelled at.
Soon after, this Miami native moved back home to South Florida and became a managing editor for a well-known local publication that publishes eight separate issues in which I handled four. I was able to hunt and write my own stories, be a ghostwriter for various professions, write cover stories and advertorials, have creative control over my pieces, and be a media figure in all of the communities I controlled.
But… I still wanted more personal interaction and the ability to express my creative side. So, I teamed up with an incredibly good friend who owns a premier South Florida event company and we did the most incredible parties together for almost a decade. Besides assisting with events, I took care of the marketing end as well.
Just a few years ago, I finally opened my own boutique agency, beverly diane party consultants where I celebrate the written word and life’s milestone moments. I’ve been told that my creative passion, sense of humor, and flair for details are why my blogs, articles, promotions, and events are always memorable. It’s my belief that every girl deserves a fairy tale wedding and I put my heart and soul into making that happen.
I have had the luxury of doing the two things I always loved to do – writing and event planning. I have come full circle and I certainly do not plan on stopping now.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The biggest obstacle faced was having the courage to start something on my own without any financial support, backing, and consistent income. And, if that wasn’t difficult enough, just when things were looking up and the calendar was booking up, throw a pandemic in the mix and everything came to a halt. No doubt, this was an extremely scary and challenging time, not just for me, but for everyone… and especially in this type of business when our livelihood depends upon large social gatherings.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Being a wedding planner has allowed me to create the most special day for families, especially the bride and groom. Most brides have dreamt about their wedding day since they were little girls, and I have the opportunity and privilege to execute their wishes. Not only am I proud of the events I have created, but I am so proud of the relationships I have built. When my brides call me from their honeymoon to tell me they miss me and from the delivery room to announce their newborns’ names, that is beyond special. We laugh as I go from the ballroom and then virtually to the honeymoon and then to the delivery room. I really like to get to know my client, their style, and most importantly their vision of one of the most important days of their life. I then immerse myself into each and every client’s event making sure they are confident, relaxed, and as stress-free as possible during such an overwhelming process. I truly love when my brides consider me their fairy godmother.
Are there any books, apps, podcasts, or blogs that help you do your best?
Social media feeds and websites belonging to the incredibly talented Colin Cowie, Martha Stewart, and Mindy Weiss are always valuable resources. Each has published books that I reference if needed.
Contact Info:
- Email: beverlydianepartyconsul
tants@gmail.com - Website: www.beverlydiane.com
- Instagram: https://www.instagram.com/beverlydianepartyconsultants/
- Facebook: https://www.facebook.com/beverlydianepartyconsultants
- Youtube: https://www.youtube.
com/channel/ UCvp9ET2pWCvp1LvLWVEkhgg - Other: https://g.page/beverly-
diane-consultants?gm
Image Credits:
Starfish Studios
Emily Harris Photography
Evan Rich Photography
Chris Joriann Photography
La Vie Studios
Jeff Kolodny Photography
Munoz Photography
Toni Jade Photography
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