Today we’d like to introduce you to Yoan Lorenzo and Robert Herrera.
Mr. Yoan Lorenzo, the President of YML, is equipped with 10-years of business experience and 20 years of Audit and Finance experience. He holds a Bachelor’s in Business Administration with a double major in Management and International Business and a Master’s in Business Administration with a concentration in Finance. Mr. Lorenzo is also a Ph.D. Candidate in pursuit of a degree in Conflict Analysis and Resolution, with a concentration in Conflict in Organizations, Schools and Health Care and Conflict and Crisis Management. Mr. Lorenzo also holds certifications as a Certified Fraud Examiner, provided by the Association of Certified Fraud Examiners, and a Certification in Risk Management Assurance by the Institute of Internal Auditors.
Mr. Robert Herrera, Operations Manager, holds a Bachelor’s in Business Administration in addition to a Master’s in Business Administration with a concentration in Finance. He spent 13 years in the banking field, in which he came to be Vice President as a commercial business banker, and served the clientele in South Florida. Mr. Herrera has substantial experience in assisting corporations with business loans for doctors, attorneys, business professionals, and any individual or company requiring business loan products. He is currently Vice President of all companies under the YML Group’s umbrella.
Their experience and educational background led them to the decision to jump into the field of entrepreneurship in 2009 when they established the YML Cleaning & Event Services. There was a need in South Florida of a company that could provide top-notch personalized services, while also offering both professionalism and reliability to the community of South Florida. In particular, there was a need for such services for high-end, luxury events, which are a known staple in South Florida and the Miami area. Mr. Lorenzo’s main objective was to offer a service that exceeded customer expectations and provide services that could be experienced from the moment clients contacted his companies. With over 20-years of experience and with the credentials to match, Mr. Lorenzo and Mr. Herrera, are leading The YML Group to new heights in the events industry as experts as they analyze business through an interdisciplinary lens.
In 2013, Mr. Lorenzo decided to open YML Portable Restrooms to bring a new level of luxury and class to South Florida events. Mr. Lorenzo wanted to offer this high-end product to a myriad of events— whether they were being held at a private home or an extravagant venue. It was a journey as Mr. Lorenzo molded YML Portable Restrooms into a company that provided inherently unique and quality products. Mr. Lorenzo’s products have communicated his pledge to offer the highest level of service, as YML has now stretched from its home in South Florida to servicing the entire State of Florida and Southern California.
As YML had begun to expand, YML was graciously selected to participate in the 2016 Panama Canal Inauguration Event in Central America’s quintessential financial hub that is Panama City, Panama. Several of our VIP units were transported overseas for this event that was attended by world presidents, dignitaries, and the general population to witness the crossing of the first ship to sail through the new widened canal. This large scale operation required the collaboration of attorneys, customs clearance, logistics companies, and many others to transport their VIP units to Central America. The combined effort accurately depicts how YML is able to reach out to various professionals and work in an interdisciplinary fashion— that is, within different realms of business, to achieve their objective in services. This experience and successful project led to an established business relationship with clients in Central America.
In the near future, Mr. Lorenzo hopes to utilize his business experience and educational background to help future entrepreneurs, business leaders, and professionals to navigate the world of business. His dissertation will focus on the various generations such as the: Baby Boomers, Generation X and Generation Y, and Generation Z. Within these generations, Mr. Lorenzo wishes to focus on the impacts and effects of immigration and organizational conflicts and all the variables which inevitably will affect these businesses. From his wide array of experience and research, Mr. Lorenzo will introduce The Intergen Group that is currently at the beginning of its development. The Intergen Group will consult and research in the varying fields of entrepreneurship, mediation, business strategy, conflict management, crisis management, intercultural training, interpersonal conflicts, and intergenerational conflicts.
Hereafter, YML will continue to expand its outreach to provide staffing services for events through The YML Agency. This staffing service will provide a unique approach of booking services for individuals such as event planners, event coordinators, and companies, to concert and sports arenas and any other type of customer or facility whom are in need of staff members on a national scale.
All in all, the YML team is focused on one thing— and that is service. They seek to provide services that enrapture audiences while also offering quality products, professionalism, and reliability. The formula to well-done services may sound simple, yet it is complex in reality. Companies must be fully engaged, not just once a week, but every single minute within the business and its clients. We are always told that consistency is key, and it appears to be an easy instruction to follow. Yet, it is consistency that is the most difficult to maintain. Throughout one’s career, it is a given that there will be minor to major discrepancies, which will halt the consistency of a business. Despite the bumps, YML is revolutionizing and building new ideas and molding them into realities. YML puts itself to work every day to consistently provide a luxury type of service and quality. From the high caliber structure of their product, service, and staff— in addition to the support of an experienced, professional management team— the YML Group is ambitious in continuing to expand the YML brand (YML Portable Restroom and YML Cleaning & Event Services) and concurrently taking The Intergen Group on a global scale. What motivates Yoan Lorenzo the most is motivating and empowering others to pursue their dreams, whether it is entrepreneurship, educational goals or any other challenge or endeavor. It is about making a difference and impacting others positively through personal and professional experiences and accomplishments.
Has it been a smooth road?
Work and life balance is one of the biggest struggles on an organizational and interpersonal level that is faced by our country today. Being able to juggle relationships, family, friends, work and personal time seems to get more difficult to manage in recent times.
If our full-time jobs were not already intense, when we opened our first company in 2009, we continued working at our corporate jobs up until 2015. Managing a growing business and working a high level of responsibility corporate job was not an easy feat. Nights of no sleep and jumping on the computer for hours after working 10 hour days for several years was a common and almost a daily routine. The ultimate motivator was always the control and the freedom we could obtain from entrepreneurship if we were successful. For that reason, the monetary rewards should never be the reason one jumps into entrepreneurship. That aspect will come alone, one works to make a living and the product or service your company offers will translate into that eventually if you focus on quality, reliability, consistency, and professionalism. However, if one focuses on other motivational factors, other than the monetary, those factors will later translate into making the living that one desires.
It takes years to build client relationships and trust, but it can be lost in a few minutes. That is something we learned throughout our careers. Creating a brand and earning the loyalty of clients is a long process. Being patient throughout the years is always a challenge as often times, one can feel depleted but the ultimate goal is the driver to never feeling defeated. Patience and persistence are difficult to maintain as they are qualities that must be followed through an extended period of time without losing focus.
Even after leaving my full-time job in 2015 to focus on our growing businesses, one may think that I took a load off my back, as I no longer had a full-time job and multiple companies to run simultaneously. However, when I left my full-time job, I decided to follow my life long dream of obtaining my Ph.D., now that I had more control of my time and the flexibility needed to pursue this challenge. To maintain consistency and being able to manage multiple tasks and challenges, self-motivation is crucial. To some, self-motivation comes naturally without forcing it. Self-motivation comes at various levels and we are all self-motivated in some way, shape or form, therefore, find what motivates you and what goals or dreams you want to accomplish by focusing on that motivational energy.
We’d love to hear more about your work.
The YML Group which is comprised of several companies including YML Portable Restrooms and YML Cleaning and Event Services. YML Cleaning and Event Services began in 2009 and YML Portable Restrooms began in 2014. YML Cleaning and Event services focus on event cleaning services before, during and after the event. We also provide restroom attendant services, trash removal services, and staff during the event providing maintenance services. In addition, we provide janitorial services to offices and any other commercial space.
YML Portable Restrooms started serving South Florida and now serves the entire State of Florida and Southern California. We provide luxury portable restroom trailer rentals for all type of events and needs. We have handled every type of event and restroom needs including weddings, festivals, corporate events, office bathroom renovations, brokers open, and beach events to name a few. Whatever the occasion, you can rely on us to help your guests feel comfortable.
Customer Service
We value our customers. Each individual we work with receives the utmost care, from answering any questions, receiving quotes, securing agreements, right up to the service or rental process. Our goal is to minimize stress for any clients, and above all delivering the perfect service experience for their events.
We work around your schedule to ensure smooth service and rental experience. We work directly with the clients for delivery and pickup times of our units. You can rely on us to fulfill any of your needs. Accessibility and ease of communication, are key in providing the perfect customer experience, that is our model.
Professionalism
Our drivers and technicians are trained for quality performance to and from venues, and provide clients with details about the unit’s, operation and maintenance. Drivers are fully equipped with the knowledge to help get your event up and running. Our staff is uniformed, screened and supervised by management that is comprised of professionals with business knowledge, experience, and educational background.
Unique Experience
You will not find our product just anywhere, as it is one of a kind and designed by us. We can personalize options for rentals depending on your needs. Our quality design gives us an edge over the competition. We don’t rent through other companies, allowing for more efficiency in delivering our product and personalized service.
Our clients appreciate the trust they can place in our company, reliability, consistency, and professionalism. When it comes to the cleanliness of our units, quality and competitive pricing, clients from event planners, caterers, marketing companies, wedding planners and organizations come to YML.
What do you love about our city and what do you dislike?
The greater Miami area is fast becoming the city of the future. The combination of amazing year-round summer-like weather to host events of all types and visit the beautiful beaches, attractions, shopping, amazing restaurants, and neighborhoods, is making Miami not only a top destination in the United States but globally. The city is filled with opportunities for organizations, entrepreneurs and those seeking personal and professional growth in a city that is comprised of individuals from all parts of the world bringing their experiences and cultures to this ever-changing landscape.
With all the amazing experiences the city has to offer that have brought on the massive growth in the past decade, it has also resulted in an increase in traffic. This is not a surprise, as most major cities around the world have the same experience. Although traffic is intense as it is in cities such as New York City and Los Angeles, the energy that surrounds the city outweighs the heavy traffic that can be often experienced during certain times of the day. Transportation such as the expansion of the Metrorail system to Miami International Airport and the Brightline train that now services the East coast from Miami to West Palm Beach, it has allowed individuals to live, work, visit and experience the city in a different way. Neighborhoods and live/work areas have also surfaced and improved by adding facilities such as restaurants, office spaces, entertainment, supermarkets and residences that have allowed individuals to enjoy areas within the city without having to travel far away from where they live.
Contact Info:
- Instagram: @ymlportablerestrooms, @ymlservices
- Facebook: @ymlportablerestrooms, @ymlservices
- Emails: info@ymlportablerestrooms.com, info@ymlservices.com
- Websites: www.ymlportablerestrooms.com, www.ymlservices.com
- Phone: 305-207-2881
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