Today we’d like to introduce you to Fernanda Monteiro and Patricia Almeida.
Fernanda, Patricia, can you briefly walk us through your story – how you started and how you got to where you are today.
All began with a trip to Brazil in 2015 where I, Fernanda, tried something that was called granola, but it was for salads, not yogurt I found the idea brilliant, although the version I tried did not have the taste I could imagine in my mind.
Back in the US, I did a search for savory granola brands and found none. As a person attracted to challenges, I set out to make my own recipe, having in mind that it probably could tackle an issue that I was having at home: my kids x salads. The first batch had all my favorite grains, nuts, seeds, and spices. With more trials, I got to what I can call the first version of what we have today in the Original recipe. And my kids loved it! So did my husband, then friends, then neighbors and soon it was clear that could be a potential business.
For 2 years I sold the granola under the Cottage Law until Patricia, my friend and (now) business partner, came onboard to encourage me. Together, we joined forces to make Savory Granola a reality available to more people. So, our partnership was born uniting two women, with different backgrounds, but the same passion for good food. We are actually celebrating a year from our first commercial batch at the end of September. Since we started operations, we came up with a Sweet and Spicy flavor that added a kick to the Original one. Our plan is to add a third new flavor in the next year.
Has it been a smooth road?
Getting an American breakfast classic and giving it a whole new meaning is not an easy task. Granola is related to the breakfast bowl, but our recipes, although have much of the regular granola ingredients, bring a new twist to the palate. It is an adventure of flavor with the spices and textures we combine and can be consumed at any meal. This is our biggest obstacle so far, but once people try it, they get it instantly, and the reactions vary from amazement to pure satisfaction.
So let’s switch gears a bit and go into the Savory Granola story. Tell us more about the business.
Savory Granola is the evolution of a breakfast classic into a modern product good for any meal, offering an experience of flavor. Through its combination of whole grains, seeds, nuts and spices, Savory Granola can satisfy the hunger for rich flavors, textures, and quality ingredients. You can have savory granola with your salad, soup, as a snack on-the-go or anything else your imagination takes you.
All Savory Granola’s ingredients are carefully selected, both recipes count 15 ingredients, and no artificial preservatives are used. You can read and understand all the words on the label. Our Original recipe includes a mouth-watering turmeric spice blend and a variety of nuts and seeds for that delightful crunch. The Sweet and Spicy flavor is sure to satisfy with a kick of cayenne and red pepper flakes, which combined with banana chips and cacao nibs, elevate the experience at each munchkin.
Today we have our focus in building relationships with companies that want to offer a different experience to their clients. You know that special restaurant or that unique catering company that is always seeking innovation without compromise flavor for their clients? So those are the places where we’re putting most of our effort now. We are the only local company that offers this type of product, and we are proud to be part of the melting pot of culture, that Miami is.
IMPORTANT: We don’t want to hold back from people who can’t live without Savory Granola in their pantries, so we put up an online store for direct sales, and we give free-shipping to South Florida residents, just go to savorygranola.com/shop
How do you think the industry will change over the next decade?
Any food industry player nowadays needs to have in mind at least three things: health-oriented customer, convenience, and transparency in labels. People are very mindful of what they eat nowadays, a health-conscious customer is looking for new products and experiences, but also wants options that keep up with a busy life. Transparency is big as people are looking for real food options, and the labels are expected to be readable.
Pricing:
- Savory Granola – Original (8oz.) $7.99
- Savory Granola – Sweet and Spicy (8oz.) $7.20
Contact Info:
- Website: savorygranola.com
- Email: info@savorygranola.com
- Instagram: www.instagram/savorygranola
- Facebook: www.facebook.com/SavoryGranola
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