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Conversations with Titus Troyer

Today we’d like to introduce you to Titus Troyer.

Hi Titus, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
About 11 years ago, I started by renovating our own home and quickly discovered how much I enjoyed creating spaces and building custom pieces by hand. Not long after, I took on an office renovation for friends, which included designing and building several furniture pieces. That project became a turning point for me — it gave me the confidence to leave my job and pursue this work full time.

In the early years, my business focused on both renovations and furniture, but over time I found myself drawn more toward custom furniture and architectural features. I enjoyed the level of craftsmanship, detail, and collaboration those projects allowed, so I gradually narrowed my focus to specialize in that work.

About six years into the business, we relocated from central Pennsylvania to Western North Carolina. Since moving, I’ve had the opportunity to work on projects ranging from New York City to southern Florida, collaborating directly with homeowners as well as designers, builders, and real estate professionals looking for distinctive pieces for their clients’ homes.

What began as a personal project in our own home has grown into a business centered around creating thoughtful, highly customized work for clients across a wide range of spaces and styles.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. Starting a business from scratch was far more difficult than I initially expected, especially making the decision to jump into it full time from the beginning. In the early years, there were seasons where I took on unrelated jobs simply to support our family and keep the business moving forward. At one point, we even made the difficult decision to sell our house in order to stay afloat and continue building the company.

A lot of the growth came through learning in real time. I’ve always had a tendency to take on ambitious projects and then figure out how to make them work along the way — both creatively and from a business standpoint. While that approach has certainly come with challenges, it also pushed me to grow quickly and expand what I was capable of doing.

Relocating from central Pennsylvania to Western North Carolina after several years in business brought another major challenge, because in many ways it meant starting over again in a completely new market. Fortunately, by that point I had already learned many of the lessons that come with building a business the first time around, so the transition was much more manageable. Looking back, those difficult seasons shaped both the business and the way I approach my work today.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I specialize in custom furniture and architectural features, creating pieces that are designed specifically for the homes and spaces they live in. My work ranges from large dining tables and built-ins to more detailed architectural elements, always with a focus on craftsmanship, proportion, and creating something that feels timeless rather than trend-driven.

One of the things I value most is the collaborative nature of the work. Some projects come directly from homeowners, while others happen through designers, builders, or real estate professionals helping clients create a home that feels personal and intentional. No matter the project, my goal is always to create pieces that feel deeply connected to the space and the people who use them.

What I’m most proud of is the role these pieces can play in people’s lives over time. A dining table, for example, becomes more than just furniture — it’s where families gather, conversations happen, holidays are celebrated, and memories are made. Knowing that something I built can become part of a family’s story, and eventually be passed down to the next generation, is incredibly meaningful to me. I love the idea that these pieces can create a thread through time, carrying memories and connection with them for years to come.

I think what sets my work apart is the balance between craftsmanship and problem solving. Because many of the pieces are custom and highly specific to a space, the process often requires both creativity and technical precision. I’ve always been drawn to projects that require thoughtful solutions and a high level of detail, and I think that comes through in the finished work.

Any advice for finding a mentor or networking in general?
“Finding a mentor starts with recognizing that there are people out there who genuinely love seeing others succeed — and leaning into that is a massive advantage. When someone invests their time and wisdom in you, honor it. Be genuine, stay humble, and make sure their belief in you isn’t wasted. Then pay it forward every chance you get.
For networking, lead with value. Your mindset should always be centered on how you can make someone else’s life better, even when there’s nothing immediate in it for you. When you consistently show up that way, you naturally attract people who genuinely want good things for you in return.
That said, be discerning. Not everyone who presents themselves as a mentor or ally has your best interests at heart. Some people are transactional — they’ll perform interest in your growth while really only looking out for themselves. Learn to recognize that dynamic early, and don’t feel obligated to give those people your time or energy.”

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