Today we’d like to introduce you to Thaiss Mazz.
Thaiss, we appreciate you taking the time to share your story with us today. Where does your story begin?
I actually started by coincidence! I come from a legal background and had recently moved to Marbella, Spain. At the time, my social media accounts were private, until the director of the Italian brand Patrizia Pepe approached me with the opportunity to become a brand ambassador for Spain.
I had always loved the world of fashion curation and luxury, but I never really saw it as a possible career path. Still, I was intrigued by the challenge of trying something completely different from my legal career path — and that’s how everything began.
After that first brand, others started reaching out and inviting me to become the face of their campaigns as well. Over time, what started unexpectedly evolved into a space where I could combine creativity, branding, strategy, and my personal perspective on fashion and luxury.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Building something meaningful always requires effort, consistency, and patience.
Over time, I’ve come to realize that what truly creates long-term growth is perseverance, discipline, consistency, and above all, authenticity. Especially on social media, staying true to yourself is essential. In a world saturated with content, I don’t believe there is value in simply replicating what others are doing or trying to fit into what is already trending.
In my experience, that approach only dilutes your own identity. What truly makes a difference is embracing your own perspective, because that is what creates real connection and allows you to build a genuine community around your work.
If you can dream it, you can create it. And most importantly, enjoy the process!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work sits at the intersection of fashion, branding, and content curation within the luxury space. I collaborate with brands to create visual storytelling, aligned with a very specific lifestyle perspective — one that blends fashion, design, and personal expression.
Over the time, my work has evolved into a more curated approach to content, giving every detail an intention — from aesthetic direction to how a brand is translated into a visual narrative.
I don’t really identify with the word ‘influencer’: my work focuses on fashion curation and brand strategy around image and identity.
What matters most to me is that everything has grown organically. It has never been about following trends, but about building a recognizable point of view.
My background in law naturally informs the way I work — bringing structure, discipline, and a strategic mindset into the creative space of fashion and luxury. I also continue to stay closely connected to the legal side, managing my own company and handling my own contracts. This allows me to understand both the creative and business sides of every collaboration at a deeper level.
What matters most to you?
What matters most to me is my family, and if there is something I truly enjoy about doing what I do, it is being able to manage my own time because my absolute priority is my children.
Contact Info:
- Instagram: @thaiss.official
