Today we’d like to introduce you to Caitlin Eliza.
Hi Caitlin, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve always had a natural love for social media and it was in 2017 when I first began to see the potential of building a career in this space. I spent several years working for other brands, which gave me valuable insight into strategy, content development, and audience growth.
In 2021, I made the decision to pursue content creation full-time. That leap of faith turned into the most fulfilling dream career. I’m now entering my sixth year as a full-time creator, and I feel incredibly grateful to have built a community of over 300,000 across platforms.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I would say the road has been long, with plenty of bumps along the way, but that’s only natural. Being completely self-taught and self-managed, especially in the beginning, I didn’t know what I was doing half the time. It takes a while to figure out how to capture great photos and videos, let alone how to edit them. Getting to the point where I can easily capture and produce high-quality content has taken years of practice.
Social media also comes with doing a lot of work without a guaranteed reward. In a traditional 9–5 job, you put in the hours and you get paid. With social media, you can spend hours planning, filming, editing, and posting, and sometimes the content simply doesn’t perform or “pay off”. It’s one of those careers where you genuinely have to love what you do and deeply understand your “why”, or burnout becomes inevitable.
It’s taken me time to figure out how to create content that provides real value, performs, and still feels fun, fulfilling, and true to me!
Appreciate you sharing that. What else should we know about what you do?
I’m a full-time South Florida Content Creator specializing in sun-soaked, colorful, and positive content. My brand is rooted in joy, confidence, and documenting real life as it happens.
I share all things lifestyle including: travel, fashion, wellness, recipes, haircare, and beauty. I’d like to think I’m known for my travel adventures, lifestyle vlogs, vacation outfits, wellness routines, and the overall way I romanticize life!
My commitment to non-toxic living is something that I believe sets me apart. I’m incredibly intentional about what I bring into my home and body. I’ve eliminated countless beauty, skincare, food, and household products in pursuit of a cleaner, healthier lifestyle and I will never promote something I wouldn’t personally use. That integrity is at the core of my brand and something I’m most proud of.
We’d love to hear about any fond memories you have from when you were growing up?
It’s hard to pick one specific memory, but I always go back to summers growing up on a lake with my family. We’d spend the whole day outside swimming, jumping off the dock, and even putting life jackets on our two dogs. Then we’d end the day sitting in hammocks under our willow tree, watching the sunset. It was simple, but magical. That love for everyday magic continues to shape the way I view the world, and it’s what I strive to capture with my content.
Contact Info:
- Website: https://www.tiktok.com/@caitlinelizaxo
- Instagram: https://www.instagram.com/caitlinelizaxo/
- Facebook: https://www.facebook.com/caitlinelizaxo/
- Youtube: https://www.youtube.com/@caitlinelizaxo
