Today we’d like to introduce you to Michelle Choe.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hey there! So, I started my creative journey doing what I’ve always done best: observing, connecting ideas, and turning them into visuals that communicate something real. I didn’t come from a traditional advertising path—I learned by doing, experimenting, failing fast, and saying yes to projects that stretched me creatively and personally.
Over time, design and photography became more than aesthetics for me. It became a way to tell stories, build trust, and help people and organizations communicate with clarity and purpose. That led me into branding, content strategy, and visual direction, working with churches, nonprofits, and creative teams across the U.S. and Latin America. I’ve had the opportunity to lead creative direction for multi-campus organizations, develop brand systems from scratch, and create campaigns that live across digital, print, and real-life spaces.
Along the way, photography became another language I speak fluently. It sharpened my eye, grounded my work in reality, and reminded me that the most powerful visuals usually start with paying attention.
Today, I work as a multidisciplinary creative, designer, and photographer. I care deeply about authenticity, thoughtful design, and creating work that feels human. I’m currently based between Miami and Costa Rica, which has shaped my perspective and keeps my work rooted in both global vision and local stories.
I’m still building, still learning, and still excited by the tension between creativity and meaning. For me, the goal has never been just to make things look good, it’s to make them matter.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Short answer? No.
One word: impostor syndrome.
The road hasn’t been smooth at all. A big part of the struggle has been learning to trust my own voice and not constantly question whether I’m “qualified enough” or “ready enough.” I’ve worked in rooms where everyone looks confident on the outside, while internally I’m double-checking everything, my ideas, my instincts, my worth.
There were seasons of overworking to prove myself, saying yes too often, and tying my value to output instead of growth. Add to that navigating freelance uncertainty, cross-cultural work between countries, and creative burnout—it’s been messy, humbling, and very real.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a multidisciplinary creative working in branding, content, and visual storytelling. I help people and organizations make sense of what they’re trying to say, and turn it into design and content that feels clear, honest, and usable.
Photography is also a big part of how I think and create it keeps me grounded in real moments, not just concepts.
What I’m most proud of is the trust people place in my work. I loooove building things people feel confident using long after I’ve stepped back.
Is there a quality that you most attribute to your success?
I’d say discernment, rooted in my faith.
More than anything, my relationship with God is what grounds and guides my work. Without Him, I wouldn’t be doing what I’m doing today. He’s shaped how I see creativity, purpose, and calling, not as something I own, but something I steward.
Contact Info:
- Website: https://readymag.website/u2152609762/5570874/
- Instagram: https://www.instagram.com/gotgil_____photo
