Today we’d like to introduce you to Buster Cox.
Buster , we appreciate you taking the time to share your story with us today. Where does your story begin?
I was born in Boston and spent the 90s in Boston radio. By the time I landed in Miami in 1999, radio was still king, print still mattered, and nobody was holding a phone up to film their lunch. I walked straight into the Miami nightlife scene and stayed there well into the 2000s and beyond, embedded in it, hosting events, working on camera, DJing, and generally living inside the culture while it was still loud, local, and unapologetically unpolished.
From 1999 through the mid-2000s, I worked with Ego Trip Magazine, a nightlife publication that covered clubs and culture back when Miami was defining the vibe instead of marketing it. Around the same time, I was on air at Party 93.1, Cox Radio’s dance music station, and later Y100, as it leaned more heavily into dance. Nightlife, radio, print, and live events all collided during that period. It was one of those rare moments where every medium overlapped, and you could feel things changing even if nobody quite knew what to call it yet.
In 2002, I launched A3 TV, The A3 Nightlife Network, which aired on Channel 3 in Miami Beach from 2002 to 2008. A3TV ran nightly and focused entirely on nightlife, electronic music, and Miami culture, years before YouTube or social video existed. We were essentially running a local, culture-driven television network at the exact moment the internet was quietly preparing to eat everything. Eventually, it did.
Out of that era came Buster Digital Media, which started as a video production company that led to multiple award winning content including 2 Emmys. I’ve spent most of my career watching media shift, from radio to print to cable TV to social and now AI, usually from a chair in front of a powerful computer, complex software, and workflows that were constantly breaking. In hindsight, that turned out to be perfect training.
Today, Buster Digital Media is a Miami-based AI automation agency helping businesses automate calls, lead intake, appointment scheduling, and customer communication through custom AI systems. We provide AI consulting, AI agents, CRM integration, and workflow automation, with professional video production supporting business growth and conversion. The tools changed. The platforms changed. The job stayed the same, pay attention to where media is going next, and build systems that actually work when it gets there.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it hasn’t been smooth. Not even close.
Anytime you build things in media while the ground is moving under your feet, you’re going to get it wrong before you get it right. I’ve watched entire business models disappear in real time. Radio shrank. Print collapsed. Local cable died. A3TV worked until it didn’t, not because the idea was bad, but because the distribution rules changed faster than the infrastructure could keep up.
One of the biggest struggles was timing. Being early is expensive. When you’re doing nightlife TV before YouTube, or building digital video before social platforms made distribution free, you’re constantly explaining what you’re doing while funding it at the same time. That’s not glamorous. It’s mostly duct tape and stubbornness.
Another challenge was letting go of work that still paid the bills but no longer made sense long-term. Production is comfortable. Systems are harder. Moving from “make this video” to “rethink how this whole thing works” meant walking away from familiar roles and learning new ones, often while the industry was actively panicking about AI replacing everyone.
The upside is that every disruption forced an upgrade. Each time the landscape shifted, I had to adapt or disappear. That’s uncomfortable, but it builds muscle. Looking back, the instability wasn’t the problem. Resisting it would have been.
Most of the struggles came from trying to build things that lasted in industries that don’t like standing still.
As you know, we’re big fans of Buster Digital Media. For our readers who might not be as familiar what can you tell them about the brand?
Buster Digital Media started as a production company and evolved into something very different. Today, we build AI-powered automation systems for businesses that want fewer manual processes and better results. That includes automating calls, lead intake, appointment scheduling, customer communication, and the workflows behind all of it. We design custom AI agents, integrate CRMs, and build systems that don’t fall apart the second a human misses an email.
What sets us apart is that we didn’t arrive here from the tech side, we came from media. I’ve spent decades creating content in radio, print, TV, nightlife, and video, and I’ve watched what happens when great content has nowhere to go. Most businesses don’t have a content problem, they have a systems problem. They generate attention, then drop it on the floor. We fix that.
We still produce professional video and creative assets, but everything we make is designed to serve a system. Content feeds automation. Automation feeds conversation. Conversation feeds conversion. If it doesn’t connect to something measurable, we don’t build it.
What I’m most proud of is that the brand has grown without chasing trends. We’ve moved with the landscape, not against it. When AI started reshaping marketing and operations, we didn’t panic or bolt it onto old workflows. We rebuilt from the ground up.
uster Digital Media is not about hype, dashboards, or shiny tools. It’s about building infrastructure that quietly works in the background. Fewer moving parts. Less friction. Systems that actually do the job long after the campaign ends.
What was your favorite childhood memory?
As a teenager I used to race standup Jet Skis (Personal Watercraft) for Yamaha….thats where I got the name Buster. My real name is Justin, but my sponsors insisted I have a nickname, so they painted Bust’n Justin on my Yamaha FX1 and the side of my tour van. So I used that nickname in radio and it stuck…..now only my mom calls me Justin.
Contact Info:
- Website: https://busterdigitalmedia.com
- Instagram: @bustercox
- Facebook: Buster Cox
- LinkedIn: https://www.linkedin.com/in/bustercox/
- Twitter: @bustercox
- Youtube: https://www.youtube.com/@BusterDigitalMedia-h6u
