We recently had the chance to connect with Lucy Beato and have shared our conversation below.
Lucy, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are sacred and slightly chaotic, in the best way.
I wake up and give thanks for another day (gratitude first, always). Then it’s go-time: getting myself ready, getting my kids ready, making breakfast, and navigating the controlled chaos that comes with getting kids out the door.
Before we head out, we say a quick prayer to start the day with intention and perspective, because mindset matters. I drop the kids off at school, then head to the gym for a little “me time.” That’s where I reset, clear my head, and remind myself I’m a better human (and mom, and leader) after a good sweat.
By the time those 90 minutes are done, I’ve already moved my body, centered my spirit, and survived a small morning marathon, so I’m ready to take on the day.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Lucy Beato—life and business coach, educator, author, speaker, and mom of two. At the heart of my work is helping women reconnect with who they are, build confidence from the inside out, and create lives and businesses that feel aligned and meaningful.
My background spans education, entrepreneurship, and coaching, and I’ve spent years teaching and mentoring women at different stages of life. I bring both structure and heart into everything I do, because growth isn’t just strategic, it’s personal. What truly shapes my approach is lived experience. I’ve navigated reinvention, career transitions, single motherhood, and rebuilding through challenging seasons. I don’t teach theory; I guide from practice.
Through my coaching, speaking, and writing, including my book I Had Killer Boobs and my signature Valor-Arte methodology, I focus on clarity, self-leadership, and sustainable growth. I believe confidence isn’t something you fake; it’s something you build by honoring your values, setting boundaries, and standing firmly in who you are.
Ultimately, my work is about helping women move beyond survival and into self-leadership, making choices rooted in clarity, courage, and self-trust.
Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
For a long time, I believed my value was tied to how much I could accomplish, and perfectionism quietly fueled that mindset. High standards and constant striving gave me direction and momentum. They helped me build confidence, credibility, and a strong work ethic. But over time, they also created pressure. Rest felt undeserved, and progress never felt complete unless everything was “just right.”
Letting go of that belief has been transformational. I’ve learned that excellence doesn’t require perfection, and that real impact doesn’t come from doing more—it comes from doing what truly matters with clarity and intention. Today, I lead and create from alignment instead of pressure, choosing growth over flawlessness.
What did suffering teach you that success never could?
Suffering taught me that my worth isn’t proven by endurance, productivity, or how much I can carry, it’s rooted in who I am, not what I accomplish.
Success often rewarded my ability to push through, perform, and meet expectations. But suffering stripped those things away and forced me to slow down, listen, and reevaluate what actually mattered. It taught me the difference between resilience and self-abandonment.
Through those harder seasons, I learned that strength isn’t about constant forward motion, it’s about discernment. Knowing when to pause. Knowing when to let go. Knowing when to choose alignment over approval or achievement.
That wisdom changed how I lead, how I work, and how I show up for others. Today, I don’t measure success by how much I can endure, but by how intentionally I live, and that shift has made all the difference.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
The people closest to me would tell you that I bring warmth, humor, and creativity wherever I go. I have a way of lightening the mood, helping people feel at ease, and reminding them not to take themselves—or life—too seriously. Making people feel seen, supported, and genuinely good in my presence matters to me.
At the same time, they know I’m deeply intentional about how I live. I value depth over appearances, real conversations over surface-level connection, and integrity over constant approval. Being present, aligned, and honest with myself is non-negotiable.
Family, faith, and personal growth ground everything I do. They shape how I show up in my work and in my relationships. While success matters to me, it’s never worth sacrificing peace or authenticity. At this stage of my life, fulfillment looks like alignment—doing meaningful work, nurturing real connections, and living in a way that feels true, grounded, and joyful.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you laid down your name, role, and possessions—what would remain?
I love this question because it brings intention into how I live and how I lead.
What would remain is someone who never gave up on her dreams, no matter the obstacles. Someone who refused to let setbacks, detours, or hard seasons become the end of the story. I’ve learned that moving forward doesn’t always mean moving fast—it simply means choosing not to stop.
What would remain is the way I made people feel, and hopefully a few good laughs along the way. Presence, compassion, and the ability to really see people without trying to fix them. Knowing when to offer perspective and when to bring humor into the moment, because sometimes growth comes from reflection and sometimes it comes from laughing at ourselves.
What would remain is love—for my children, my community, and the work of helping people reconnect with who they are beneath all the noise. Titles and accomplishments come and go, but energy stays. If anything lasts beyond me, I hope it’s this: people felt lighter after being around me. More grounded. More themselves.
That’s legacy to me.
Contact Info:
- Website: https://Www.lucybeato.com
- Instagram: Lucybeatocoach
- Linkedin: Lucy Beato
Image Credits
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