Today we’d like to introduce you to Hayley Campbell.
Hi Hayley, we’d love for you to start by introducing yourself.
My path has always lived at the intersection of creativity, community, and purpose. I currently work in marketing and social media for a pet CPG brand, where I focus on storytelling, community engagement, and building authentic connections between brands and pet parents. Outside of work, I’m a dog mom to two Australian Cattle Dogs who are a huge part of my everyday life and creative inspiration.
Along the way, I’ve been involved in several community-focused initiatives that have shaped who I am. I’ve supported youth mentorship work through The VERB Kind, volunteering in juvenile detention centers and helping create space for reflection, growth, and second chances. I also co-founded FTL Dog Moms, a local community centered on bringing dog moms together through connection, events, and giving back to local animal shelters.
I’m also a lifestyle content creator, sharing real-life moments around dog mom life, wellness, food, and community impact. Whether through my career, creative work, or volunteering, my goal has always been the same: to build community, tell meaningful stories, and create positive impact wherever I can.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all. It has involved long nights, lack of sleep, stress, and more tears than I ever expected. I have often taken on too much at once, juggling a full-time career, passion projects, volunteering, and creative work, sometimes at the expense of rest and balance. Burnout and self-doubt have definitely been part of the process.
Still, it has all been worth it. Every challenge has shaped me and reminded me why I keep going. Seeing the real impact of the work, whether that is building community, helping youth feel seen, or creating meaningful connections, makes the hard moments worth pushing through. I am still learning to slow down and give myself grace, but I would not change the journey.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I work at the intersection of marketing, social media, and community building. Professionally, I specialize in social strategy, content creation, influencer partnerships, and community engagement for pet CPG brands, helping brands connect with people in a way that feels human, relatable, and culture-driven.
What I am most known for is building and nurturing community, both online and offline. Beyond my full-time role, I am deeply involved in local community initiatives, including supporting youth mentorship programs, volunteering with animal shelters, and helping grow spaces that bring people together around shared values. I also co-founded FTL Dog Moms, a local dog mom community focused on connection, wellness, and giving back.
What sets me apart is my ability to blend creativity with purpose. I do not just focus on metrics or aesthetics, but on meaningful impact. Whether through brand storytelling, community engagement, or hands-on volunteering, I am most proud of creating environments where people feel connected, supported, and seen.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Over the next five to ten years, I see marketing and social media becoming even more community-driven and authenticity-led. Audiences are increasingly drawn to brands that feel human, transparent, and values-driven, especially in categories like pet care where trust and emotional connection matter so much.
For pet CPG specifically, I think we’ll continue to see a shift toward wellness, education, and lifestyle integration. Pet parents want to understand what they’re giving their pets and they expect brands to show up as part of their everyday lives, not just as products on a shelf. Social platforms will continue to blur the lines between entertainment, education, and commerce, making content and community just as important as traditional marketing.
Creators and real customers will also play a bigger role in shaping brand narratives. Brands that invest in long-term relationships, meaningful community engagement, and culture-first storytelling will stand out, while overly polished or transactional content will continue to lose relevance.
Contact Info:
- Instagram: https://www.instagram.com/hayleycampb3ll
- LinkedIn: https://www.linkedin.com/in/hayleycampbell2124
- Other: https://www.tiktok.com/@hayleycampb3ll
Image Credits
SynergyLabs
Catalina Artistry
