Today we’d like to introduce you to Fernanda Ringleb.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve been an entrepreneur since I was a kid, even before I realized that’s what I was doing. I grew up in Brazil and was always the one organizing events, leading projects, and bringing people together. At university, I studied sports and marketing while working three jobs, organizing charity events, and learning early how to manage people, pressure, and responsibility.
After graduating, I spent over a decade in media and events, starting at a radio station as a brand activation supervisor and eventually coordinating hundreds of large-scale events, from concerts and sports competitions to major brand activations. That path led me into hospitality, where I became marketing director for a sports bar and later a five-star nightclub with live entertainment. Those roles shaped my leadership style and taught me how to build brands in fast-paced, male-led environments.
I later moved to the U.S. to pursue a Master’s in Hospitality Management, and in 2018 my husband and I opened our first Burgermeister location in Miami. Today, we operate two locations and recently added The Office to our family hospitality group. We are equal partners with clearly defined roles, and I lead all branding and marketing decisions.
Now, I’m building something entirely my own. SoulMe is a wellness brand I’m developing from scratch, created by a woman, for women. It’s a luxury and safe alternative to alcohol using THC microdosing drops designed to support different moods, from socializing to focus and unwinding. SoulMe represents the next chapter of my journey, where experience, creativity, and purpose meet.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t been a smooth road. I’ve built most of my career in male-led industries, and as a young woman and later as an immigrant, I learned early that credibility comes from consistency and results.
Hospitality itself is demanding. Building Burgermeister required long hours, tough decisions, and learning how to balance creativity with operations and financial discipline.
SoulMe is a different kind of challenge. I’m building the business independently, without outside investment, in a completely new space for me. The wellness, THC, and e-commerce worlds come with a steep learning curve, but this time the challenge feels intentional. I know what I’m doing, and I’m building this right.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work lives at the intersection of branding, marketing, and operations. I specialize in building businesses that are visually strong, emotionally connected, and operationally solid. In hospitality, I’m known for creating brands that feel intentional and perform in real life, not just on social media.
At Burgermeister, I lead all branding and marketing decisions and focus on how people experience the brand as a whole. I’m most proud of building businesses that last, from growing Burgermeister to adding The Office to our hospitality group.
What sets me apart is that I’m both creative and operational. I understand systems, people, and numbers, but I also trust intuition and storytelling. With SoulMe, that balance becomes personal. I’m building a luxury, safe alternative to alcohol for women with intention and responsibility. I don’t rush brands. I build them right.
Where do you see things going in the next 5-10 years?
I see a major shift toward intentional consumption and intentional brands. People are paying closer attention to what they consume, how it’s made, and how it makes them feel, physically, emotionally, and socially.
From a marketing perspective, my decisions have always come from observing behavior, not chasing trends. What some people call intuition is really pattern recognition built over years of watching how people choose, return, and connect. At Burgermeister, that meant focusing on fresh ingredients, consistency, and trust, which is exactly why the community around the brand continues to grow.
That same mindset applies to SoulMe. In wellness, especially for women, there’s a clear movement toward alcohol alternatives and more conscious ways to socialize, relax, or unwind. THC microdosing allows women to choose their experience intentionally, without excess and without losing control.
I also believe community-building will only become stronger over the next 5 to 10 years. People want to feel like insiders. They want to belong to brands that feel personal, curated, and aligned with their values. That sense of ownership and exclusivity is powerful and permanent. The brands that listen, build trust, and grow with their community are the ones that will last, and that’s how I’m building SoulMe and our hospitality brands.
Contact Info:
- Website: https://www.thisissoulme.com
- Instagram: soulme______________
