Today we’d like to introduce you to Joshua Brown.
Hi Joshua, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My path to building LUXBNB didn’t follow a traditional route, but it all connects.
Before real estate and property management, I spent several years working as a professional model, primarily based in Milan, traveling and living abroad. During that time, I stayed in countless Airbnbs and short-term rentals across different countries and cities. What stood out to me wasn’t just the design or the location — it was the consistent lack of service. Communication was often poor, standards were inconsistent, and there was rarely anyone truly accountable for the experience.
That stuck with me.
When I later transitioned into real estate and began managing my own short-term rental properties, I saw the same issues from the ownership side. Many management companies were reactive, lacked systems, and focused more on scaling than performance. Owners were trusting valuable assets to operators who didn’t treat them like businesses.
I started by managing my own properties and building systems that reflected the level of service I expected as a guest and the level of accountability I wanted as an owner. From there, friends and colleagues began asking for help, referrals followed, and LUXBNB grew organically.
I built the company intentionally, property by property. Every process we use today was shaped by real experience — turnovers, guest issues, pricing, maintenance, and protecting owner investments. We prioritize communication, transparency, and performance, because owners deserve to know exactly how their properties are operating.
Today, LUXBNB manages a portfolio of high-performing vacation rentals across South Florida and beyond, and our properties have generated millions in revenue for owners. We’ve grown primarily through referrals, which reflects the trust we’ve built.
I’m still directly involved in the business and focused on raising the standard. LUXBNB isn’t about being the biggest — it’s about being reliable, detail-driven, and performance-focused for owners who take their assets seriously.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road.
Building LUXBNB meant learning every part of the business the hard way. In the early stages, I wore every hat — operations, guest communication, cleaning coordination, maintenance, pricing, and owner relations — often at the same time. Short-term rentals don’t allow much room for error, and mistakes show up immediately. One missed message, one bad turnover, or one unreliable vendor can impact a guest experience and an owner relationship.
Another challenge was saying no to growth early on. There were opportunities to scale faster, but not without compromising standards. Turning down properties, firing vendors, and rebuilding systems from scratch wasn’t easy, but it was necessary to protect the brand and performance.
Staffing and consistency were also major hurdles. Finding people who take pride in the details — especially in a fast-paced hospitality environment — is difficult. Building reliable teams and processes took time, and there were moments where I had to step back in operationally to keep standards where they needed to be.
There were also financial pressures. Reinvesting into systems, software, branding, and infrastructure before the company was “comfortable” required patience and discipline. Short-term rentals are seasonal, and learning how to smooth cash flow while continuing to grow responsibly was a real learning curve.
That said, every challenge forced the business to mature. The struggles clarified what mattered: systems, accountability, and long-term thinking. Those early lessons are the reason LUXBNB operates the way it does today.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At its core, my work sits at the intersection of hospitality, real estate, and lifestyle.
Through LUXBNB, I specialize in managing and optimizing high-end short-term rental properties for owners who care about both performance and presentation. That means everything from pricing strategy and operations to how a home looks, feels, and functions for the guest experience. I’m very hands-on when it comes to standards — cleanliness, design, communication, and consistency are non-negotiable.
What we’re really known for is curating experiences, not just managing listings. I’ve always been drawn to fashion, luxury real estate, and the Miami lifestyle, and that perspective influences how we operate. Many of our guests are traveling for a specific experience — events, dining, nightlife, or simply to feel immersed in the city — and we build around that. From how a space is styled to the recommendations we give, the goal is to make the stay feel intentional and elevated.
I stay closely connected to what’s happening in Miami — new restaurants, openings, neighborhoods, and trends — and that local knowledge becomes part of the service. Guests don’t just get a place to stay; they get guidance that feels current, personal, and relevant. Owners benefit from that too, because a better guest experience translates directly into stronger performance and repeat bookings.
What I’m most proud of is the trust we’ve built. LUXBNB has grown primarily through referrals, which tells me that owners feel protected and guests feel taken care of. We’re known for being detail-driven, responsive, and transparent — not flashy, not hands-off.
What sets us apart is that I’m both the founder and an operator. I understand the business from the owner’s side, the guest’s side, and the operational side, and I’m still directly involved. LUXBNB isn’t built to be generic or mass-market. It’s built for owners who value service, style, and results, and for guests who want to experience Miami properly.
Do you any memories from childhood that you can share with us?
One of my favorite childhood memories is growing up on a watermelon farm in North Florida.
It was over 1,500 acres, and for me, my brother, and our cousins, it felt like an endless playground. We spent our days outside — riding around, exploring, getting dirty, and figuring things out on our own. At the time, it felt isolating. I was aware early on that I wanted something different — to be in a big city, to explore who I was, to be surrounded by fashion, culture, and energy that didn’t exist where I grew up.
Back then, that distance felt restrictive.
Looking back now, I see it very differently. That environment gave me space, independence, and perspective. It taught me how to be comfortable on my own, how to observe, and how to work. It also gave me a clear sense of contrast — I knew exactly what I wanted to move toward because I understood what I was moving from.
In retrospect, it was an incredible way to grow up. It grounded me in a way that still shows up in how I work and how I build. The farm gave me patience and discipline, and the pull toward the city gave me ambition and curiosity. Having both has shaped who I am today.
Pricing:
- Onboarding Fee: $750
- Commission: 20% of base rent
Contact Info:
- Website: https://www.myluxbnb.com
- Instagram: https://www.instagram.com/myluxbnb/
- Facebook: https://facebook.com/luxbnbmgmt
- LinkedIn: https://www.linkedin.com/company/luxbnb-management/
- Twitter: https://x.com/myluxbnb
