Today we’d like to introduce you to Pablo Maglio.
Hi Pablo, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
“The Indicator Store was born out of a personal necessity that turned into a passion. Like many traders, I started my journey trying to navigate the complexities of the markets, often feeling overwhelmed by the noise. I realized that to succeed, I didn’t need more information; I needed better signals. I began developing custom tools simply to improve my own trading edge.
What started as a personal project quickly evolved. Other traders began noticing the clarity of my charts, which led to that ‘lightbulb moment’: there was a massive gap in the market for professional-grade indicators accessible to retail traders.
In 2021, we took the next big step and officially established our LLC. While we are structured in Delaware like many companies, we made a conscious choice to establish our presence in Miami. We have always felt a strong connection to the city—its vibrant energy and status as an international business hub resonate with our brand. Even though we operate in a digital space serving clients globally, Miami feels like our company’s natural home and ‘headquarters’ for inspiration.
Today, we are proud to serve a global community. Getting here took a lot of late nights, but receiving emails from clients who have turned their trading around makes it all worth it. We continue to grow with the same philosophy: simplicity and precision are the keys to success.”
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
“It has certainly not been a smooth road. I don’t think any entrepreneurship journey truly is.
One of the biggest challenges we faced early on was building genuine trust in a 100% digital environment. When you run an online business—especially in the financial sector—you don’t have the luxury of shaking hands with your clients or meeting them face-to-face in a physical office.
We had to work twice as hard to bridge that gap. We needed to prove that there were real, dedicated humans behind the screen who truly cared about the customers’ results. Overcoming the skepticism that naturally exists in the online trading world was a hurdle, but we solved it by being transparent and offering top-tier support.
Another struggle has been simply keeping up with the pace of technology. Since formally launching in 2021, platforms and coding languages have evolved rapidly. Ensuring our tools remain stable and cutting-edge requires constant adaptation. It has been a juggling act, but those struggles taught us resilience.”
As you know, we’re big fans of The Indicator Store LLC. For our readers who might not be as familiar what can you tell them about the brand?
“At The Indicator Store, we specialize in developing high-quality trading tools for the two most prominent platforms in the industry: NinjaTrader and TradingView.
We operate on two fronts: we offer a curated catalog of ready-to-use products designed to solve common trading problems immediately, and we also provide custom coding services for traders who need bespoke solutions or want to automate their specific strategies.
What truly sets us apart from others is our DNA: we are traders first, developers second.
Many competitors in this space are simply software engineers who can write code but don’t understand the nuances or the psychological pressure of the markets. Because our team actively trades, we know exactly what the business needs. We don’t build tools that just ‘look good’; we build tools that work in live market conditions.
I am most proud of our commitment to service. We are not just a static sales page or a vending machine for software. We believe in personalized follow-up. We engage with our clients to ensure the tools are actually helping them, rather than just processing a transaction and disappearing. We want readers to know that when they work with The Indicator Store, they are getting a partner who understands their journey.”
How do you think about luck?
“To be honest, we look at luck a bit differently. If a client asked me this, I would tell them exactly what we teach: we don’t believe in luck; we believe in statistics.
In our line of work, relying on luck is essentially gambling. Our entire philosophy—and the success of our business—is built on data, probability, and mathematical edges. We don’t make decisions based on a feeling or a random chance; we make them based on what the numbers tell us.
We feel so strongly about this that we even offer online courses specifically designed to shift this mindset. We teach traders how to stop hoping for ‘good luck’ and start relying on verifiable statistical advantages.
So, has luck played a role? Perhaps in small ways, but we prefer to view our growth as the result of preparation meeting opportunity. We build our own ‘luck’ by understanding the probabilities and executing our plan consistently.”
Pricing:
- Ready-to-Use Indicators: Average price range is $150 (lifetime licenses).
- Weekly Live Webinars & Training: $99/month subscription.
- Beginner Programming Course: One-time fee of $199.
- Custom Strategy Programming: $75/hour (for bespoke automation).
- 1-on-1 Personal Coaching & Support: $120/hour.
Contact Info:
- Website: https://theindicatormarket.com/depot/
- Facebook: https://facebook.com/TisNinjaTrader
- Twitter: https://twitter.com/pablotrader
- Youtube: https://youtube.com/@Theindicatorstore
- Other: https://discord.gg/the-indicator-store-539206822691864576
