Today we’d like to introduce you to Anayansy.
Hi Anayansy, thanks for joining us today. We’d love for you to start by introducing yourself.
I was born in Havana, Cuba, and always showed early signs of being a communicator. I started talking at just ten months old and was memorizing poetry by the age of three. At the age of seven, my family immigrated to the United States, an experience that taught me early how language builds bridges and opens doors.
I grew up in Hialeah and attended college at the University of Florida, where I studied Public Relations. While at UF, I was also a writer for The Independent Florida Alligator. That experience shaped how I tell stories to inform and inspire action. After college, my passion for helping my community led me to join Teach For America, where I taught third-grade reading. It taught me patience, empathy, and how the right message can change a person’s trajectory.
Eventually, I merged my love for storytelling, impact, and strategy to create Yansy Media, a communications and marketing firm that helps tech startups, venture capital firms, and innovation hubs build visibility, credibility, and authority. Through Yansy Media, I’ve been able to help founders articulate their vision in a way that attracts investors, partnerships, and growth opportunities. Today, I’m also a tech journalist with Refresh Miami, spotlighting South Florida’s tech innovations.
And I teach at Miami Dade College’s Idea Center, where I lead marketing strategy workshops for small business owners, translating brand, content, and go-to-market frameworks into practical playbooks they can use immediately.
My north star has stayed the same, which is to build narratives that turn visions into opportunity.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road but every challenge taught me something essential about resilience, leadership, and purpose.
As a first-generation, I didn’t grow up around entrepreneurs. No one in my family owned a business, so there wasn’t a built-in playbook or safety net. I am a boostrap founder who has received no investment or loans so when I launched Yansy Media, I was teaching myself everything while wearing all the hats. Wether it was sales calls, contracts, operations, payroll, I was doing it all. I was also proving the value of strategy and storytelling to clients who often wanted instant results. I made mistakes, rebuilt systems, and learned to protect my time and boundaries.
There were also industry realities: earning trust in rooms where people didn’t always expect someone who looks like me to lead; navigating warm intros I didn’t have; and balancing growth with grace. I learned to stop people pleasing, to say no to misaligned work so I could say yes to the right opportunities, and that sometimes in business you have to be a shark or else you won’t succeed.
I had to grow into a new woman to succeed and that involved changing many things from my discipline to my surroundings. Those moments pushed me to create structure, develop repeatable frameworks, and mentor others who are also building from scratch.
It hasn’t been easy, but it’s been meaningful. Every obstacle has left a lesson and now I get to pass that knowledge forward.
We’ve been impressed with Yansy Media , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Yansy Media is a strategy and communications firm helping tech startups, VCs, and innovation-driven brands earn visibility, investor attention, and industry authority. We specialize in translating complex ideas into narratives people feel and act on. From brand positioning and thought leadership to PR, social storytelling, and founder branding, we bridge marketing, PR, and strategy so clients show up consistently and credibly.
What sets us apart is that we build from the inside out using brand psychology, the founder story, and the audience’s emotions. We’re known for making technical brands sound human and newsworthy, and for tying visibility to real outcomes (funding, media, partnerships).
We’re especially proud of our work in Miami’s tech ecosystem. A big focus of our brand is helping others be found, founders, small businesses, and underrepresented voices who are building immense value here. When they’re discoverable, the whole ecosystem grows.
What I want readers to know Yansy Media isn’t just a marketing vendor, but a visibility partner. In a world obsessed with algorithms, we anchor growth in clarity, credibility, and community. Our offerings include brand strategy, content creation, PR, and media positioning,
We’d love to hear about how you think about risk taking?
In my life, all I have taken are risks. I have never been one to follow the status quo or just to do things because it was “expected of me.” I think in life, you have to take big risks and make difficult choices to get somewhere special. Every meaningful step in my career has come with uncertainty, but I’ve learned that the real risk isn’t failing, it’s staying comfortable.
Leaving a stable path to start Yansy Media was one of the biggest risks I’ve taken. Deciding to start a business with a small amount of capital and no employees was scary, but that risk gave me the freedom to shape my own story and help others do the same.
I’ve also taken creative risks like positioning Yansy Media differently from traditional agencies by merging brand storytelling, PR, and strategy into one ecosystem. People questioned it early on, but it worked because I trusted my instinct that clients didn’t need more ads; they needed clarity and credibility.
I don’t believe in reckless risk-taking; I believe in intentional risk, which means moving toward uncertainty with preparation, intuition, and purpose. Every time I’ve bet on alignment over approval, it’s led to exponential growth. To me, risk is the price of authenticity and I’ve learned it’s always worth paying.
Contact Info:
- Website: https://www.yansymedia.com/
- Instagram: https://www.instagram.com/anathemarketer/
- LinkedIn: https://www.linkedin.com/in/anayansyhernandez/
- Twitter: https://x.com/anathemarketer
- Youtube: https://www.youtube.com/@yansymedia
