Today we’d like to introduce you to Crystal Fernandez.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I originally went to school for fashion design, but life had other plans and took me in so many different directions. Along the way, I gained a wide range of skills that ultimately helped me build our business today. For as long as I can remember, I’ve struggled with severe menstrual issues that affected my everyday life. I was eventually diagnosed with PMDD (Premenstrual Dysphoric Disorder), and around the same time, my mom was navigating her own health challenges. Together, we decided to take our healing into our own hands and began a deep journey toward wellness.
Through years of research, trial, and transformation, we both experienced healing from the inside out. Being passionate about beauty and self-care, we wanted to merge those worlds — creating a space that supports both inner and outer wellbeing. That’s how Solude Wellness & Beauty was born.
Our mission is to bridge the gap between health and beauty by making wellness accessible, trustworthy, and aligned with real life. We’ve done the work, so our customers don’t have to guess — they can trust that when they shop with us, they’re getting products that are not only clean and effective but also help them feel beautiful and empowered in their daily routines.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not at all, lol. It definitely hasn’t been a smooth road — but it hasn’t been impossible either. The biggest challenge for me has honestly been mindset. Starting this business forced me to confront every part of myself I used to avoid — the fears, the doubts, the limiting beliefs that whispered I wasn’t meant for success or that my dreams were too big. Entrepreneurship has a way of holding up a mirror, and it made me face everything that was standing in the way of my own potential.
But I’m so grateful for that process, because it led me on a powerful journey of self-discovery and healing. As I worked through those beliefs, I started to shift my energy — and that shift changed everything. I became more confident, more grounded, and began to attract opportunities and people that aligned with my purpose. It taught me that real success isn’t just about business growth; it’s about becoming the kind of person who can sustain it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Solude Wellness & Beauty is a modern wellness online boutique created by my mom and me with the mission to make health and beauty simple, trustworthy, and empowering. We specialize in curating products that support both inner and outer wellbeing — from high-quality supplements and clean skincare to beauty essentials that help you feel radiant without compromising your health. What sets us apart is our integrative approach. We don’t just focus on one aspect of wellness — we bridge the gap between how you feel and how you show up in the world. Every product we carry has been personally vetted and researched by us, rooted in our own healing journeys. We’ve lived through the trial and error of figuring out what actually works, so our customers don’t have to.
Our goal is to create a space where people feel seen, supported, and inspired to care for themselves holistically — mind, body, and beauty. When someone shops online, we want them to feel like they’re stepping into a sanctuary — a place where wellness feels elevated but still accessible.
Brand-wise, I’m most proud of how intentional everything we do is. From our product selection to our customer experience, there’s purpose and heart behind every detail. Solude isn’t just a brand — it’s a movement toward conscious living, self-trust, and redefining what beauty looks and feels like from the inside out.
So maybe we end on discussing what matters most to you and why?
What matters most to me is helping people live in their most authentic and liberated expression of self. For a long time, I didn’t feel free — mentally, emotionally, or physically. I spent years disconnected from my body, struggling with health issues, and chasing external versions of success or validation. But through my own healing and growth, I learned that true freedom starts from within — when you feel good in your body, trust yourself, and live in alignment with who you really are. That’s why I’m so passionate about what we do at Solude. I want people to know that it’s possible to feel balanced, confident, and connected again — to live a life that actually feels like you. Because when you’re healthy, grounded, and whole, you naturally start to create and attract from a place of freedom. And to me, that’s the ultimate success.
Contact Info:
- Website: Soludebewell.com
- Instagram: @soludebewell
- Facebook: https://www.facebook.com/p/Solude-Wellness-and-Beauty-61563441145266/
