We’re looking forward to introducing you to Gabriel Askenazi. Check out our conversation below.
Hi Gabriel, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What makes you lose track of time—and find yourself again?
When we’re building something that shouldn’t work – and suddenly it does. That is the moment where everything clicks back into place.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Gabriel Askenazi, co-founder of Sulkin Askenazi, a Mexico-based architecture and design studio that I run with my partner, Jack Sulkin.
We create projects that move between architecture, interiors, art direction, and fashion — always guided by a conceptual narrative. Our work tends to challenge conventions; we like spaces that feel alive, imperfect, and emotionally charged.
Sulkin Askenazi isn’t just about form — it’s about ideas. Each project starts with a story and becomes an experiment in how design can shape behavior, identity, and perception.
Right now, we’re working on projects across Mexico, Miami, and the Caribbean, including “Sutura,” our upcoming installation for Mexico’s Design House 2025
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
Probably the first time I realized I could change how a space feels just by rearranging it.
That quiet control over atmosphere — that’s power.
And it’s still what drives me every time I design.
What did suffering teach you that success never could?
It taught me that control is an illusion.
Design, life — everything looks perfect until it cracks.
Suffering made me understand beauty through imperfection. Success never could.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
That design is about beauty.
It’s not — it’s about intention. The industry sells aesthetics because they’re easy to photograph, but what really matters is meaning.
Okay, so before we go, let’s tackle one more area. If you retired tomorrow, what would your customers miss most?
My sense of humor while designing their project.
Contact Info:
- Website: https://sulkinaskenazi.com
- Instagram: https://www.instagram.com/sulkinaskenazi/
- Facebook: https://www.facebook.com/sulkinaskenazi/
- Youtube: https://www.youtube.com/@sulkinaskenazi
Image Credits
Mariana Achach
Ricardo de la Concha
Alejandro Garcia
