Today we’d like to introduce you to Florencia Uliarte.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My name is Florencia Uliarte Varas, and I’m the founder of MUV Training. I started teaching fitness in Argentina, and later moved to Miami, where I wanted to continue helping people move and connect.
MUV Training began as online classes, but quickly grew into live group sessions at hotels and outdoor spaces in Miami Beach. MUV is more than workouts — it’s about creating a community for people on the move, like tourists, and for those who haven’t yet found a safe place where they can just be themselves without pretending.
Our classes combine full body workouts, yoga, and fun challenges, but the heart of MUV is the energy, support, and freedom people feel when they’re part of our community. Today, I’m focused on expanding MUV Training to more hotels and spaces in Miami, creating experiences that inspire movement, connection, and authenticity.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been a smooth road. When I first started in Argentina and then moved to Miami, I faced the challenge of building a community from scratch in a new country, connecting with people who are often just passing through as tourists.
Another struggle was balancing growth with quality — I wanted MUV to remain personal and welcoming, not just another fitness class. Organizing classes, events, and partnerships could feel overwhelming at times.
What’s been truly important along the way is the support and encouragement of my friends, who have helped me stay motivated, offered advice, and reminded me of why I started this journey.
Despite the challenges, each difficulty taught me something valuable about resilience, creativity, and the power of community, and today I feel proud of the inclusive and energetic space MUV has become.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m the founder of MUV Training, a fitness and wellness brand based in Miami Beach. I specialize in functional training, full body workouts, yoga, and creating unique group experiences that combine physical exercise with community and connection.
What I’m most proud of is building a safe and inclusive space where people — whether they’re locals or tourists passing through — feel comfortable being themselves while moving and challenging their bodies. Many people join MUV and tell me they’ve never felt so accepted and energized in a class before, and that’s incredibly rewarding.
What sets me apart is that MUV isn’t just about workouts. It’s about creating a community, fostering connection, and encouraging people to embrace their authentic selves. Every class is designed not just to train the body but to inspire confidence, energy, and well-being.
Who else deserves credit in your story?
My family has been my biggest support, encouraging me to move to Miami and pursue a new, better version of myself.
I’m also grateful for my new friends and my boss, Reynaldo, who always believed in me and gave me guidance.
The people around me who offered constructive criticism also helped me grow and improve along the way.
Finally, one of the most important lessons I’ve learned is to stop comparing myself to others and focus on helping others shine and be their authentic selves. That mindset has been key in building MUV Training into the inclusive and supportive community it is today.
Pricing:
- FREE every saturday 10 am
Contact Info:
- Website: https://muvtraining.online
- Instagram: https://www.instagram.com/muv_training/
