Today we’d like to introduce you to Matthew Liebman.
Hi Matthew, we’d love for you to start by introducing yourself.
Emrgent Media started because Gonzalo Londono and I were two creatives obsessed with storytelling and entrepreneurship — not just filming moments, but making people feel something through our work. What began as shooting small events and social clips quickly evolved once we saw how powerful content could be in driving brand identity, emotion, and engagement.
Early on, we built our reputation by saying yes to every opportunity — nightlife, hospitality, luxury experiences — and by always going the extra mile in both creativity and professionalism. That “all-in” mentality opened doors fast. Within a couple of years, we were producing large-scale campaigns for Royal Caribbean, Groot Hospitality, etc , and other major brands, capturing everything from high-energy nightlife moments to cinematic travel content on some of the world’s biggest cruise ships.
As our team grew, so did our purpose. Emrgent became more than a media company; it became a collective of filmmakers, editors, and visionaries who thrive on creating emotion-driven visuals that make people stop scrolling and feel something real. Today, we’re not just documenting experiences — we’re shaping how they’re remembered.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
When we started Emrgent, we didn’t have investors, a big client base, or a clear roadmap. We just had drive. In the early days, Gonzalo and I were wearing every hat — shooting, editing, emailing clients, doing contracts, all while figuring out what kind of company we wanted to be. There were moments we were barely sleeping, chasing deadlines, or questioning whether we could turn creativity into a sustainable business.
One of the biggest challenges was scaling while staying true to the craft. As our projects got bigger — working with names like Royal Caribbean, Groot Hospitality, etc — the expectations grew too. We had to learn how to manage teams, budgets, and creative vision all at once. Balancing artistry and operations hasn’t always been easy, but it forced us to build real systems, leadership, and trust.
We’ve been impressed with Emrgent Media Group, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Emrgent Media Group is a full-service creative agency built on storytelling that moves people. We specialize in high-energy, cinematic visual content for brands in hospitality, entertainment, travel, and lifestyle — from luxury hotels and nightlife venues to world-class cruise lines and live events.
We’re best known for our ability to capture emotion, scale, and energy in a way that feels both elevated and real. Whether it’s a nightlife campaign that makes viewers feel like they’re right on the dance floor, or a cinematic travel film that captures the magic of the open sea — our work blends commercial polish with authentic human storytelling.
What sets us apart is the culture behind the camera. Emrgent was built by creators who live and breathe the environments we film in. Our team is made up of filmmakers, editors, photographers, and VFX artists who don’t just show up to shoot — we collaborate with brands to design experiences, build narratives, and bring visions to life from concept to final delivery.
We’re proud to have partnered with some of the most recognizable names in the industry — Royal Caribbean, Groot Hospitality, LIV Miami, DAER Nightclub, and Fontainebleau, among others. But beyond the names, we’re proudest of how our brand has become synonymous with emotion, energy, and excellence — every frame is intentional, and every project pushes our creative limits.
At our core, Emrgent is about rising — together. We believe in creating content that doesn’t just promote brands, but elevates them. For us, this isn’t just media production — it’s storytelling with purpose, built by a team that’s as passionate about people as we are about the craft.
What would you say have been one of the most important lessons you’ve learned?
The biggest lesson has been that success is built on people, not projects. Early on, I thought growth meant saying yes to everything and pushing harder every day — more shoots, more clients, more content. But over time, I realized that real, sustainable success comes from building the right team, systems, and culture around a shared vision.
You can have all the creative talent in the world, but if communication, leadership, and trust aren’t there, things fall apart fast. I’ve learned that leadership isn’t just about directing — it’s about empowering others to take ownership, make decisions, and grow alongside you.
Another huge lesson has been learning to balance art and business. Creativity drives us, but structure sustains us. Once we built clear processes — contracts, timelines, expectations — it actually gave us more freedom to be creative, not less.
Contact Info:
- Website: https://emrgentmediagroup.com/
- Instagram: https://www.instagram.com/emrgentmediagroup?igsh=eGZzMWQwaHQ3bjFr&utm_source=qr
- Other: https://www.tiktok.com/@emrgentmediagroup?_t=ZP-90x8ijuYsYx&_r=1
Image Credits
Emrgent Media Group
