Today we’d like to introduce you to Sherina Garcia.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was born in Peru and moved to the United States, where I graduated from FIU with a degree in Marketing and International Business. I eventually moved to Algeria and lived between Paris and North Africa. I learned French, led marketing for a hypermarket chain, and opened the first Nail Bar inside a mall in the region.
During my time in Algeria, I was invited to join The Maharat Project an initiative by the U.S. State Department and the World Learning Organization to mentor young women entering the workforce. Around that time, I founded a cooperative for handmade handbags to help local women develop skills and earn an income. My work and life took me to China, Dubai, and Europe for world expos, where I gained a broader view of global business and culture.
When I returned to the United States, I started a new chapter. I’m now finishing my Master’s in Law at St. Thomas University while leading as the Chief Marketing Officer of 100 Coconuts, the fastest-growing coconut water brands in the country. I oversee our U.S. growth and lead our expansion into the UK and UAE. I’m proud of what our team is building and the purpose behind it. 100 Coconuts is minority-owned and rooted in authenticity, with a focus on delivering the best product and branding in the category.
I’m also the owner of Bijoubloom, a floral design studio in Fort Lauderdale. It’s a project of love built on intention and connection.
I’m driven by curiosity and authenticity, always hungry to learn and connect. Having a team you can trust feels like a superpower because everything flows from there. Feeling supported to explore creatively and drive growth with purpose is what keeps me inspired every day.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not always. Moving across countries meant starting over more than once. I had to learn new languages, adapt to different work cultures, and build a life without a familiar support system. There were moments of isolation and uncertainty, but also growth and perspective.
Early in my career, I faced the challenge of being young in leadership roles, often in male-dominated industries. Earning respect while staying true to myself took confidence and patience. I learned to communicate clearly, listen closely, and stand by my ideas even when they were unconventional.
Entrepreneurship has tested me too. Some projects didn’t succeed, and there were financial setbacks and moments of doubt. But every challenge built resilience and sharpened my focus.
Today, I see every struggle as part of the foundation that keeps me grounded. The hard moments helped me build emotional intelligence, mental strength and a quiet confidence that I carry with me every day.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At 100 Coconuts, I lead marketing as Chief Marketing Officer, overseeing our U.S. growth and expansion into the UK and UAE. I’m proud of the team I work with and grateful for the trust they’ve given me to push boundaries and find creative ways to drive results. Startups are exciting but also intense. In the CPG world, you have to be ready to test new ideas, take risks, and still deliver measurable growth.
For me, marketing only works when it’s connected to sales and viceversa. I focus on keeping both sides aligned so that every initiative has a clear goal and impact. I track results through e-commerce and digital data while keeping a full 360 view that supports everything from retail to content to brand storytelling.
What sets me apart is how I blend creativity with structure. I like bold ideas, but I also care about results that move the needle. I’m most proud of the lean team we’ve built, one rooted in trust, innovation, and shared purpose. Together, we’re not just building a brand, we’re building a community that feels real and inspiring.
How do you define success?
To me, success means progress with purpose. I measure it by how effectively I turn ideas into results, how much I continue to learn, and how many people grow alongside me in the process. Helping our brand, 100 Coconuts, become a case study for growth at major retailers feels rewarding. At 100 Coconuts, success is reflected in real milestones: becoming one of the fastest-growing premium coconut water brands in the U.S. with national retail distribution, earning Amazon’s Choice recognition for our Pure Coconut Water and maintaining top rankings in the UK, partnering with Inter Miami CF as the club’s Official Coconut Water, collaborating with Disney’s Moana as the official coconut water, and making history as the first Black-owned coconut water brand in the industry. Through innovative influencer and experiential activations, we’ve grown our community across the U.S., UK, and UAE, strengthening brand awareness and driving measurable sales. I’m proud that our marketing has stayed authentic to who we are: minority-owned, culture-driven, and focused on building genuine connections with consumers while delivering results that move the business forward. Each milestone shows how creativity, strategy, and culture come together to create meaningful impact.
It’s not just about numbers or titles, though those matter in business. It’s about waking up excited, feeling challenged, and continuing to learn. Success is showing up, evolving, staying curious when things get hard, creating opportunities for others, and staying true to who I am.
Contact Info:
- Website: https://www.100coconuts.com/
- Instagram: @100coconuts
- Facebook: 100coconuts
- LinkedIn: 100coconuts
