Today we’d like to introduce you to Michelle Fletcher.
Hi Michelle , thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m Michelle Fletcher — a visionary leader, connector, and advocate reshaping the landscape of holistic health and wellness. My leadership journey began long before entrepreneurship — first as captain of my high school soccer team, and later at Florida State University, where I served as Treasurer, President, and District Director of the Caribbean Student Association and also Secretary of the MIS Association. Those early experiences taught me the importance of teamwork, excellence, and influence — lessons that continue to guide every space I step into today. With over 14 years of experience in network marketing, I’ve built organizations of hundreds, achieved top 2% leadership in my plant-based nutrition business, and helped others grow with integrity, authenticity, and purpose. My work bridges science and soul — integrating whole-food supplementation, vertical gardening systems, and metabolic health solutions to help people live longer, stronger, and more vibrant lives.
As the Founder and CEO of the Holistic Business Network (HBN), I lead an international community dedicated to increasing the visibility, profitability, and credibility of wellness professionals. Since launching in 2022, HBN has expanded from a South Florida initiative to a global ecosystem of collaboration — connecting practitioners, doctors, entrepreneurs, and wellness brands around one powerful mission: to scale the $9 trillion global wellness economy and equip those called to heal with the tools to build thriving, sustainable businesses.
Before moving into the health and wellness space, I spent close to a decade in corporate America as an IT professional managing data for multimillion-dollar government contracts. I hold a B.S. in Management Information Systems — and while that chapter honed my skills in precision and performance, my true purpose called me elsewhere. In 2009, I lost my job, and accidentally transitioned into holistic entrepreneurship, becoming a partner with Juice Plus & Tower Garden. It was an amazing blend of science-based nutrition and health with business mentorship and community impact.
Today, I’ve had the honor of speaking on international stages, being featured on the cover of Feel Well Magazine, and co-founding transformative events such as South Florida Wellness Week™ — a multi-city celebration of innovation, connection, and holistic expansion.
My mission is simple yet profound: to elevate the leaders of the wellness economy. Through strategic partnerships, curated experiences, and empowering education, I help doctors, practitioners, and entrepreneurs expand their influence, diversify their income, and scale both healing and business.
I don’t just create connections — I create movements. And my vision is clear: to build a future where holistic professionals lead with authority, impact, and purpose, shaping a more conscious, healthy, and prosperous world.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I wish!! It definitely has not been a smooth road. Here are some of the struggles that I have overcome to get to where I am today. ChatGPT did a great job of summarizing them all.
Juice Plus+ & Tower Garden Era (2009–Present) Challenges:
-Starting from scratch after job loss (2009): Reinventing yourself from corporate IT professional to health entrepreneur with no network marketing experience.
-Overcoming skepticism: Facing doubt from family, friends, and peers who didn’t understand plant-based nutrition or network marketing.
-Building credibility in wellness: Establishing yourself as a health leader before certifications or public recognition.
-Balancing passion with profit: Learning to make your purpose-driven work financially sustainable.
-Persistence through slow growth: It took 9 years to reach the top 2% of leadership — a testament to resilience and consistent effort.
-Leading diverse teams: Managing hundreds of partners across different personalities, motivations, and countries.
-Rejection and attrition: Dealing with team turnover, no-shows, and people quitting — without losing your own drive.
-Staying relevant: Adapting to social media, online summits, and changing consumer trends in health and wellness.
🌿 Holistic Health & Wellness Network Experiences (2021–2022)
Challenges:
-Launching during/post-pandemic: Hosting live wellness events while the world was still cautious about gatherings.
-Resource limitations: Self-funding venues, vendors, and marketing with little external sponsorship.
-Brand clarity: Convincing attendees and practitioners that this wasn’t “just another expo,” but a curated experience.
-Building trust with practitioners: Many holistic professionals were used to working alone — you had to teach collaboration.
-Event logistics: Managing venues, speakers, and vendors simultaneously without a large support staff.
-Visibility: Getting attention and turnout in an oversaturated local market.
🌎 Holistic Business Network (2022–Present)
Challenges:
-Scaling community beyond Broward: Expanding from a local meetup to a national and international membership base.
-Creating structure: Developing systems for membership, renewals, partnerships, and communication.
-Finding aligned City Directors: Balancing growth with maintaining the HBN culture of integrity and collaboration.
-Legal & operational complexity: Drafting NDAs, referral tracking systems, and partnership agreements.
-Monetization: Turning community goodwill into consistent revenue streams without compromising values.
-Educating the market: Helping holistic practitioners understand branding, visibility, and business fundamentals.
-Time & burnout: Wearing the hats of CEO, event planner, publicist, speaker, and marketer simultaneously.
-Advocacy for small businesses: Breaking through in a wellness space often dominated by big brands or medical institutions.
South Florida Wellness Week™ (2025) Challenges:
-Vision execution: Turning a massive idea — “the most influential week in wellness” — into reality.
-Multi-county coordination: Managing events across Miami, Broward, and Palm Beach with different venues, teams, and sponsors.
-Sponsorship acquisition: Securing credible, high-value sponsors in a competitive wellness market.
-Logistics & timing: Overseeing multiple events (Kickoff, Penthouse Lectures, Relief Retreat, Summit, Gala) within one week.
-Public perception: Communicating that this isn’t just a local expo — it’s an economic movement.
-Leadership bandwidth: Managing sponsors, vendors, volunteers, and high-profile partners
-Execution under pressure: Balancing excellence, elegance, and energy while being the public face of the movement.
-Sustainability: Ensuring this inaugural year lays the foundation for an annual global expansion.
🔥 Recurring Entrepreneurial Challenges
-Self-funding vision-driven work before large sponsors or investors saw the value.
-Balancing feminine intuition with business systems — learning to merge heart and structure.
-Overcoming imposter syndrome as you stepped into larger stages, audiences, and global recognition.
-Protecting your energy and boundaries while building something that serves others.
-Educating through resistance — many practitioners are great at healing but uncomfortable with marketing, visibility, or sales.
-Scaling impact without losing authenticity
Every chapter — from the early years of network marketing to the founding of HBN to the creation of South Florida Wellness Week™ — has been a masterclass in faith, strategy, and perseverance.
I’ve faced the same challenges most entrepreneurs hide: funding visionary projects before the world believed, educating markets that didn’t yet understand, protecting energy while leading movements, and scaling a mission without losing authenticity.
Yet each challenge became the soil that grew my greatest strength: the ability to turn purpose into platforms — and platforms into movements that change lives, communities, and economies.
Today, I stand not just as a businesswoman, but as a catalyst for the future of wellness, committed to ensuring that doctors, practitioners, entrepreneurs, and organizations are equipped to scale both healing and business — locally, nationally, and globally.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Holistic Business Network (HBN) Founded: 2022 | Headquarters: Fort Lauderdale, FL | Reach: National + International
What It Is:
A curated ecosystem for health and wellness entrepreneurs to grow visibility, credibility, and profitability.
What We Offer:
🌱 Networking Experiences – curated in-person and virtual connection events
🎤 Media Exposure – podcasts, magazine features, panels, and interviews
💡 Business Development – education, branding, and marketing support
🤝 Collaborations – partnerships with health brands, media, and influencers
🌍 Community – a supportive network of doctors, practitioners, and business owners
Mission:
To elevate holistic professionals into the mainstream wellness economy through strategy, visibility, and collaboration.
🌴 South Florida Wellness Week™
Launched: 2025 | Regions: Miami, Broward, Palm Beach
What It Is:
A premier week-long series of transformational wellness, business, and lifestyle events uniting practitioners, doctors, athletes, entrepreneurs, and brands shaping the future of health and human potential.
Signature Events:
🎬 Kickoff & Media Panel – setting the tone for the week with experts in health and media
🌇 Penthouse Lectures at the Tower Club – TEDx-style wellness innovation talks
🧘♀️ The Relief Retreat – a luxury mind-body reset at Amrit Ocean Resort & Spa
💼 Holistic Influencer™ Business Summit – where innovation meets entrepreneurship
🏆 The Holistic Honors Gala – a red-carpet awards and fundraiser for health and wellness businesses, that also raised funds for brain health
Purpose:
To position South Florida as the nation’s wellness capital and give holistic businesses access to partnerships, visibility, and capital within the booming global wellness market.
💫 The $9 Trillion Vision
The global wellness economy is projected to exceed $9 trillion in the next few years.
Michelle’s mission is clear:
“To ensure that small and medium-sized holistic businesses — not just corporations — have the strategy, structure, and visibility to thrive in this new economy.”
Her work helps practitioners and wellness entrepreneurs:
Monetize their expertise with integrity
Build sustainable and scalable business models
Access media and global platforms
Collaborate to expand their reach and revenue
🗞 Media + Features
🎙 FeelWell Magazine (Cover + Contributor)
🌿 Juice Plus+ International Conference (Main Stage Speaker, 5000+ attendees)
📺 PBS Health Features & Wellness Media Panels
💼 Women Doing BIG Business Event Speaker
🤝 Strategic partnerships with NFL Sisters in Service, Hippocrates Health Institute, FeelWell Media, Tower Club Fort Lauderdale, Key Energy, Love Life Cafe, CUEWA University, Palm Beach Wellness, and Unicity
How can people work with you, collaborate with you or support you?
Ways to Work with Michelle Fletcher 1. The Holistic Business Network (HBN)
For practitioners, service providers, and product-based businesses ready to grow their visibility and impact.
Join the movement that’s transforming how holistic health businesses connect, collaborate, and scale.
Through exclusive networking events, media opportunities, summits, and nationwide chapters, HBN provides a pathway to visibility, profitability, and collaboration.
Ways to Engage:
Annual Membership: Get listed in our National Business Directory, gain access to premium networking experiences, speaking opportunities, media features, and referral pipelines.
Sponsorships & Partnerships: Align your brand with a growing community of health-conscious consumers and business leaders through events, podcast sponsorships, and media collaborations.
City Director Opportunities: Lead your own local chapter under the HBN umbrella and become a community builder for holistic businesses in your region.
2. South Florida Wellness Week™
For visionary wellness professionals, brands, and organizations ready to expand their reach and influence.
A week-long, tri-county experience (Miami–Broward–Palm Beach) designed to position South Florida as a global wellness hub.
It includes curated events such as the Holistic Influencer™ Business Summit, Penthouse Lectures, and the Holistic Honors Gala — uniting doctors, practitioners, entrepreneurs, athletes, and innovators.
Ways to Get Involved:
Become a Speaker or Panelist: Share your expertise on our stages alongside world-class leaders.
Vendor or Exhibitor Opportunities: Showcase your wellness product or service to a high-level, health-conscious audience.
Event Sponsorships: Partner with South Florida Wellness Week™ for exclusive visibility, branding, and media placement.
Volunteer & Ambassadorship Programs: Join the movement and gain behind-the-scenes access, networking, and future leadership opportunities.
3. The $9 Trillion Inner Circle (Launching January 2026)
For elite, globally focused health and wellness leaders ready to move beyond small-business thinking.
The $9 Trillion Inner Circle is the gateway for wellness moguls — an intimate, high-level mastermind community where collaboration meets legacy building.
Designed for founders, innovators, and educators ready to access next-level wealth, partnerships, and influence in the fastest-growing industry on the planet.
Membership Includes:
Strategic growth masterminds & luxury retreats
Advanced media and visibility positioning
Global partnership introductions & investment roundtables
Access to exclusive data, trend insights, and scaling frameworks for the $9T economy
Invitation-only events and collaborations with industry leaders
Become a Founding Member:
Secure your place in this refined, legacy-driven circle before the official launch in January 2026 and be part of the first wave shaping the global wellness economy.
4. Brand Collaborations & Strategic Partnerships
Michelle also partners with aligned brands, media outlets, and organizations that champion holistic health and conscious entrepreneurship.
Opportunities include:
Media features & podcast collaborations
Brand ambassadorship & influencer partnerships
Educational collaborations for corporate wellness or schools
Joint ventures in community health & philanthropy
Contact Info:
- Website: www.theholisticbusinessnetwork.com
- Instagram: theholisticbusinessnetwork
- Linkedin: linkedin.com/holisticbusinessnetwork
- Youtube: https://www.youtube.com/@holisticbusinessnetwork
- Other: www.southfloridawellnessweek.com
