Today we’d like to introduce you to Siranush Ambartsumian.
Hi Siranush, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My name is Siranush Ambartsumyan, the owner of Nailspiracy and NailArt Department Nail Studio — one of the first salons in Hallandale and South Florida to introduce Russian Manicure techniques back in 2018.
Over the years, I’ve built a strong reputation for precision and excellence, opened my salon NailArt Department, and later founded my own professional nail brand — Nailspiracy, focusing exclusively on Russian Manicure and providing only the highest-quality products sourced from seven different countries.
With extensive experience in Russian Manicure, I’m also a professional educator who has trained over 100 students, both in group classes and individual sessions. I’ve proudly represented the technique as a Russian Manicure educator at Premiere Orlando and am now launching a series of online courses — Russian Manicure 360°, which is already available online.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has been anything but smooth. In the beginning, everything felt promising — but as Russian Manicure gained popularity, new competitors quickly emerged. Once I began teaching, the technique spread even further, and the local market became fiercely competitive.
Along the way, I also faced another challenge — talent retention. Many of the technicians I personally trained or worked with at my studio gained experience and then left to work independently. Some took client bases with them, moving their practice into home settings. It’s a growing issue in the industry — the rise of unregulated, home-based nail services, which often lack proper conditions, standards, and structure.
Rather than stepping back, I chose to evolve. That challenge became the spark behind NAILSPIRACY — my own professional nail brand. Building it was far from easy: countless hours were spent in laboratories, testing formulas, and refining performance. Finding the perfect balance of quality and innovation took time, patience, and persistence.
Today, we’re proud to actively implement HEMA-free, TPO-free formulations, focusing on safer, cleaner, and more advanced chemistry without compromising durability or performance.
We’ve even developed proprietary blends, a process that demands both scientific precision and creative vision. Nothing here happens overnight. We’re still growing, still improving — and still shaping what NAILSPIRACY is destined to become.
We’ve been impressed with NAILSPIRACY, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I’m an artist first — that’s where everything begins for me. Creativity has always guided my work, and nail art is the medium where I express it most deeply. My main Instagram page, @nailart.department, is where my journey started. It’s my original professional account — well-established, with over 250K followers and strong recognition across the U.S.
Since that page was created before my brand, it hasn’t yet been fully rebranded. In the near future, I plan to transition it under my brand Nailspiracy. While most people still know me through @nailart.department, I’m now actively growing and positioning @nailspiracy.shop as the official page representing the Nailspiracy brand.
At my core, I’m a creator who loves turning nails into miniature works of art. Many in the U.S. already recognize my work for its precision, detail, and signature style — especially my isolated chrome techniques and chrome-based designs, which are rapidly gaining popularity. I’ve also introduced several design trends, such as BlueSand, which have inspired both artists and clients across the industry.
In addition to being an artist, I’m also a passionate and dedicated educator. Over the years, I’ve trained hundreds of students in-person and I’m now expanding into a series of new online courses in Russian Manicure, Dual Forms, and Pedicure, offered in both English and Spanish.
This vision is growing into something much larger — the Nailspiracy Universe — a complete ecosystem that brings together top-tier professional products for Russian Manicure, online education, hands-on training, and even art-focused courses. My goal is to create a unified space where artists can learn, grow, and source everything they need — from advanced techniques to world-class materials — all under one brand.
Is there something surprising that you feel even people who know you might not know about?
By education, I’m actually a forensic expert. Before fully transitioning into the beauty industry, I worked in forensics — a field that sharpened my precision, analytical mindset, and meticulous attention to detail. Those same qualities became the foundation of my work in Russian Manicure, where structure and accuracy are everything.
That scientific background also played a key role in building Nailspiracy. My understanding of basic chemistry helped me analyze and refine product formulas, ensuring every item in the line meets professional standards.
Even during my years in forensics, I devoted all my free time to nail artistry — creating designs, studying new techniques, and honing my craft. I first trained and began practicing in Russia, where I mastered the fundamentals of Russian Manicure and nail art. So by the time I moved to the United States, I already had a strong technical base and hands-on experience.
Coming to America gave me the opportunity to finally follow my true passion — nails and artistry. What began as a creative escape has evolved into my life’s work and the heart of everything I do today.
Contact Info:
- Website: https://nailspiracy.com/
- Instagram: @nailspiracy.shop, @nailartdepartment
- Youtube: @nailspiracy
Image Credits
Photos by @Tasulaaa
