Today we’d like to introduce you to Andrew Abreu.
Hi Andrew, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve been in marketing since my UCF days, starting on the agency side and eventually working in-house before deciding to build something of my own. Over the years I’ve managed just about every channel you can think of — from running Google and Meta campaigns with over $100M in ad spend behind them, to building and SEO-optimizing websites, to tightening up tracking and analytics so businesses actually know what’s working.
Concrete Digital came out of all that experience. I wanted a place where I could work directly with business owners, cut out the fluff, and focus on strategies that actually move the needle. My style is simple: straight talk, transparent reporting, and execution that ties back to real results.
These days I spend my time helping clients grow smarter, scaling campaigns that bring in leads they actually want, and turning websites into real revenue drivers. Outside of work, I’m a husband and dad of three — and when I can sneak away, you’ll probably find me on a basketball court or outdoors with the family.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road. Marketing looks shiny on the outside, but behind the scenes it’s full of trial and error. I’ve had campaigns flop, websites crash right before launches, and ad budgets that didn’t deliver the way we hoped. Early on, I also had to learn the hard way how to separate “vanity metrics” from results that actually matter to clients.
Another big challenge was the transition from working inside agencies and larger companies to going out on my own. In the corporate world you’ve got safety nets, processes, and big teams. When you go solo, it’s all on you — the wins and the losses. Figuring out how to wear every hat, build trust, and keep things moving while still being a dad and husband has been a balancing act.
But each challenge forced me to get sharper. It taught me to cut the fluff, focus on transparency, and build systems that actually work — for me and for my clients.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I actually started out as an intern at a digital marketing agency — not in ads or SEO, but as a video editor. I loved cutting up film, getting into the technical details, and seeing how creativity could tell a story. Not long after, I fell into SEO, and that’s where I really started to understand the marketing side of things.
Even as I moved deeper into marketing, I never fully let go of the creative side. I kept shooting videos and photos whenever I could, learning how to blend storytelling with strategy. Funny enough, these days I don’t do much of that professionally — unless it’s filming my kids for our little YouTube channel about ATVs, fishing, and the outdoors.
Professionally, most of my work now is on the strategy and numbers side — managing ad spend, building campaigns, and making sure every dollar actually drives results. I’ve run over $100M in paid media across Google, Meta, and beyond, and what I’m most proud of is being able to translate all that complexity into something simple and clear for my clients.
What sets me apart is that mix: I started from a creative lens, so I understand how people connect with content, but I also love the technical side — data, tracking, analytics, and optimization. I think that balance is why clients trust me: I can keep things human while making sure the numbers add up.
Can you talk to us about how you think about risk?
For me, risk is where the reward really sits. The biggest one I’ve taken was deciding to step away from the comfort of a steady job and go all-in on building my own thing. As a father of three and the main provider for my family, it was honestly terrifying. There’s no safety net when you make that jump — it’s all on you.
But I put the rubber to the road and grinded it out, and the reward has been unmatched. Sure, sometimes I miss the security of a 9–5, but I don’t think I could ever go back. There’s something about working for yourself, building from your own ideas, and knowing the ceiling is only as high as you make it — it has a taste that’s just incomparable.
Contact Info:
- Website: https://whoisconcretedigital.com/
- Instagram: https://www.instagram.com/itsmeitsdrew
- Facebook: https://www.facebook.com/drew.v.abreu/
- LinkedIn: https://www.linkedin.com/in/drew-abreu/
- Twitter: https://x.com/itsmeitsdrew
- Youtube: https://www.youtube.com/@itsmeitsdrew
