Today we’d like to introduce you to Jessica Velez.
Hi Jessica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey with Advance began with a clear observation: countless businesses, led by visionary leaders, were struggling to bridge the gap between their marketing efforts and their core strategy. I saw a fundamental disconnect between their mission and the impact they were creating. This wasn’t due to a lack of ambition, but rather a challenge of alignment.
With a background in both marketing and business operations, I understood how organizations function from the inside out. I recognized that even the most creative marketing can fall flat if it isn’t deeply connected to operational reality. This insight sparked the vision for Advance. My ambition was to build a firm that moved beyond surface-level solutions to create genuine connection and lasting change. From day one, we committed to delivering imaginative, forward-thinking strategies anchored in each company’s foundational purpose and the greater good they serve.
Today, Advance stands as a strategic partner to leaders and organizations that are ready for a deeper transformation. We have evolved from a concept into a firm known for uniting vision with execution, helping brands build not just momentum, but meaningful impact.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The path hasn’t always been easy; each step has been rich with lessons and growth. One of the most significant challenges I’ve faced is holding true to our purpose, even when it means making difficult decisions. There have been times when I’ve had to say no to prospective clients whose vision didn’t extend beyond revenue, or who couldn’t see the value in building a business that contributes to a better world. Turning away work is never simple, but it’s essential for protecting the integrity and mission of Advance.
As you know, we’re big fans of Advance Marketing WW LLC.. For our readers who might not be as familiar what can you tell them about the brand?
Advance is a brand strategy and design firm that unites vision, innovation, and operational expertise to build impactful, future-ready brands. We specialize in transforming businesses by aligning their foundational purpose with their market strategy, culture, and customer experience.
We are known for moving beyond transactional fixes to architect long-term growth frameworks. Our process involves:
Purpose-Driven Brand Strategy: We help organizations uncover and articulate their core purpose, making it the North Star for every decision.
Seamless Customer Journeys: We design experiences that foster genuine connections, pulling audiences in rather than pushing messages out.
Aligning Creative Solutions with Operational Realities: We ensure that every forward-thinking idea is both visionary and practical.
What truly sets us apart is our unique blend of marketing innovation and deep operational insight. Many firms excel at either creative marketing or strategic consulting, but our expertise converges at the intersection of both. This allows us to ensure that imaginative ideas are grounded, achievable, and integrated smoothly with a client’s operations.
I am most proud of our unwavering commitment to partnering with clients who share our vision for a better future. Our impact is measured not just in the outcomes we achieve, but in the lasting, purpose-driven connections we help create. We believe that when a business fully aligns its strategy with its purpose, it unlocks its greatest potential for growth and positive impact.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
We believe the most powerful transformations are born from collaboration. We partner with visionary leaders and forward-thinking organizations ready to align their brand with a deeper purpose. While our framework for transformation is adaptable, we have deep expertise in the Technology, Financial & Law, and Hospitality industries.
To work with us: If you are a leader in one of our core industries looking to bridge the gap between your strategy and your brand’s impact, we invite you to connect. Our process is highly collaborative, beginning with a deep dive into your vision and operational landscape to co-create a framework for lasting growth and market resonance.
To collaborate with us: We build powerful ecosystems for our clients by partnering with other experts. We frequently collaborate with business consultants, business brokers, franchises, and M&A advisors, particularly during corporate mergers where brand alignment is critical for success. If you share our commitment to purpose-driven work and see an opportunity for partnership, we are always open to connecting.
To support us: The best way to support our mission is to champion the idea that business can and should be a force for good. Share our story, engage with our insights, and advocate for purpose-led leadership within your own networks. By elevating the conversation around authentic, mission-driven brands, you help us advance the movement toward a more impactful and meaningful business landscape.
Contact us by visiting weareadvance.co
Contact Info:
- Website: https://www.weareadvance.co/
- Instagram: https://www.instagram.com/weareadvance.co
- LinkedIn: https://www.linkedin.com/in/jessica-velez-am/
- Other: https://www.weareadvance.co/contact
