Today we’d like to introduce you to Aline Machado.
Hi Aline, please kick things off for us with an introduction to yourself and your story.
I started Bella Bella Boutique in 2007, at a time when there were very few options for buying lingerie online. After doing extensive research, I saw a demand and felt inspired to fill that space. With my background in fashion and a love for technology, I brought the two together to create a niche site focused on high-end lingerie during our early years.
From the beginning, my goal was never to offer just basic lingerie. I wanted Bella Bella to stand for something different: beautiful, fashion-forward styles that felt like an extension of your wardrobe. Over time, as the economy shifted, we adapted by introducing more affordable yet high-quality brands. Listening to our customers also led us to launch a plus-size category, offering equally stunning designs in extended sizes, which has become one of our most popular collections.
Through the years, Bella Bella Boutique has grown and evolved, embracing new technologies, strengthening online security, and most importantly, staying connected to our customers’ needs and desires. What has carried us through is a commitment to flexibility, passion, and customer care. Nearly two decades later, I’m proud that Bella Bella Boutique continues to thrive, proof that when you combine vision, adaptability, and heart, you can build something truly lasting.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road has definitely had its bumps, but I believe that’s what makes the journey meaningful. Growth comes with struggles, mistakes, and lessons that shape you into a stronger entrepreneur. For me, building Bella Bella Boutique organically was a choice rooted in patience and integrity, I didn’t want to take on debt, even though it meant growing more slowly. Looking back, I’m proud of that decision because it taught me resilience and how to create something lasting without compromising my values.
Of course, running an online business brings constant changes, from new technologies to the evolution of SEO, and now even AI-driven search. At times, it can feel like you’re always starting over, but I see those challenges as opportunities to grow. Every obstacle has pushed me to adapt, evolve, and keep moving forward. What I’ve learned is that growth never truly ends, and that’s the beauty of it, the journey itself becomes the inspiration.
Alright, so let’s switch gears a bit and talk business. What should we know?
Bella Bella Boutique is a curated, multi-brand lingerie, loungewear, and sleepwear retailer based in Miami, shipping worldwide. We offer a wide selection of intimate apparel, from playful babydolls, bodysuits and teddies to romantic gowns, bridal lingerie, plus-size collections, lingerie accessories, and swimwear. Whether someone is looking for bold, sexy pieces or more subtle, minimalist styles, our aim is to provide something beautiful that lets customers feel confident, sensual, and empowered.
What we are best known for / what sets us apart:
1) Fashion-forward styling: Our offerings aren’t your “basic” lingerie; many styles are designed to be eye-catching, with fine details, sheer fabrics, mesh, lace, strappy or peekaboo elements – pieces meant to turn heads.
2) Inclusivity: We include plus-size lingerie in our lineup. This helps ensure all body types can find pieces that feel special and well-fitted.
3) Variety plus curation: Because we carry many designers and many categories: bras, panties, bridal, nightwear, robes, accessories – there’s a breadth of choice. But it’s curated, meaning we focus on quality, style, and aesthetics.
4) Attention to detail & experience: The website shows commitment to size charts, lingerie care, glossaries, clear policies on shipping / returns, etc. That kind of service matters, especially in intimate apparel where fit & comfort are so critical.
What the brand is most proud of:
1) Being a destination for beautiful, sexy, and confident lingerie that goes beyond basic everyday wear.
2) Maintaining a global reach while being rooted in Miami – blending style, culture, fashion sensibility with cosmopolitan appeal.
3) Offering plus sizes and being responsive to what customers want: the mix of affordability, style, inclusivity, and quality.
4) The ability to evolve: new arrivals, seasonal collections, trendy styles – staying current and fresh.
What I want magazine readers to know about Bella Bella Boutique:
If you’re looking for lingerie that makes you feel as gorgeous and confident as it looks, you’ll find a broad and exciting range here: from bold and statement-making pieces to softer, understated intimates.
Quality is important: fabrics, fit, craftsmanship, plus support (information, policies, sizing) are all part of what we do, not afterthoughts.
Whether it’s a gift, something special for a wedding, something for everyday wear, or something to feel glamorous in, we aim to have something for many occasions.
Finally, Bella Bella is about celebrating sensuality, confidence, and self-expression. It’s not just lingerie, it’s about how you feel when you put it on.
Can you talk to us a bit about happiness and what makes you happy?
What makes me truly happy is knowing that Bella Bella Boutique was born from my desire to be fully present in my daughter’s life. Long before she was born, I prayed for a way to experience motherhood completely – to be there for every milestone, every little moment, without having to leave her in daycare or with babysitters. At the same time, I didn’t want to give up working or pursuing my passions. Since I’ve always loved fashion and technology, I felt led to create an online business that could give me both: the joy of building something meaningful and the gift of being present as a mother.
Now, 17 years later, I look back and can say that dream has been beautifully fulfilled. My daughter is nearly grown, and I thank God every day for the blessing of being able to do what I love while walking alongside her through every stage of her life. That, to me, is one of the happiest and most rewarding accomplishments of my life: proof that when you trust God with your dreams, He can make a way for you to live them fully.
Contact Info:
- Website: https://www.bellabellaboutique.com
- Instagram: https://www.instagram.com/bellabellaboutique_
- Facebook: https://www.facebook.com/bellabellaboutique
- Twitter: https://x.com/BellaBellaB
Image Credits
image credits to Bella Bella Boutique
