Today we’d like to introduce you to Gabriel Andriollo.
Hi Gabriel, we’d love for you to start by introducing yourself.
It all started over 20 years ago in Buenos Aires. I’ve always been fascinated by storytelling, how real, authentic stories can bring people together, change how they see the world, and even inspire them to act. And honestly, my love for TV and entertainment probably played a big part in that. That’s why I ended up studying Public Relations and Corporate Communications at UADE. For me, it wasn’t just about learning the technical side of things; it was about understanding how to connect with people in a way that actually matters.
My first real opportunity was an internship at Burson-Marsteller, which was the biggest PR agency in the world at the time. I just threw myself into everything, tech, entertainment, automotive, even luxury hospitality. Every industry gave me a new perspective on how messages could cross borders, languages, and even different fields. Pretty quickly, I realized my career wasn’t just about making an impact in Argentina, it was about thinking internationally. And that really became my guiding principle.
As I grew in my career, I had the chance to work with some amazing global brands, HBO Max, HBO, HP, PlayStation, Intel, Ford, TelevisaUnivision, helping shape their stories and brand presence in Latin America, the U.S. Hispanic market and beyond. Whether it was launching a big campaign, organizing media events, or guiding a brand through a transformation, my focus was always the same: How do we make this story feel real, relatable, and powerful enough to actually connect?
The idea was simple: every brand has a story worth telling, but it has to be authentic and culturally relevant. At inFocus PR, we are a culture where strategies and creative storytelling are hand in hand. It is all about empowering brands to think boldly and deliver results that truly matter. By collaborating with a diverse range of clients, we help them transcend the noise and forge genuine, impactful connections with their audiences.
Of course, there have been challenges along the way. But I’ve always believed that vulnerability isn’t a weakness. It’s actually a strength. Being open, empathetic, and emotionally intelligent has helped me build trust and bring out the best in my teams. That collaborative, people-first approach is really at the core of how I lead.
I am particularly proud of two projects: spearheading the launch and communications strategy for HBO Max in Latin America and (later help with) Europe, and playing a pivotal role in the international rollout of ViX, TelevisaUnivision’s global streaming service. These were huge projects that required vision, meticulous planning, and the ability to align storytelling across very different markets. For me, they’re a perfect example of how narrative can drive connection and business growth.
When I look back on my career, I don’t just see myself as a communicator. I see myself as a bridge-builder. It’s about connecting cultures, markets, and people through stories that resonate. From my roots in Argentina to leading global brand strategies, my journey has always been about storytelling, collaboration, and innovation. And moving forward, I’m still committed to creating communications that don’t just inform, but inspire, engage, and make a real connection with people.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Of course, like any journey, mine hasn’t been without its challenges. Early on, I realized that leading teams, especially across different cultures and markets, meant navigating a lot of complexity. Not just logistically, but emotionally. You’re dealing with different expectations, communication styles, and even levels of trust. And honestly, that’s not always easy.
But like I’ve said, vulnerability isn’t a weakness—it’s actually one of my greatest strengths. Being open about what I don’t know, listening more than I speak, and really tuning into the emotions and motivations of myself and my team has helped navigate a lot of those challenges. It’s not about having all the answers; it’s about creating a space where people feel safe to bring their best selves to the table.
After spending over a decade in corporate environments, making the leap to entrepreneurship this year was a whole new kind of challenge. In corporate, you have structure, resources, and a clear playbook, even if in many cases it’s not near perfect. But when you step out on your own, suddenly everything is on you. The strategy, the operations, the financial decisions, the late-night worries, it’s all part of the package.
It is quite a transition. It’s not just about building a business; it’s about creating something that reflects what I stand for: authentic storytelling, cultural relevance, and a people-first approach. And after you venture yourself in this, is staying connected to why I started inFocusPR.
I’m learning a lot and I always believe that’s the important thing. Mainly, it’s teaching me a whole new level of resilience. Every day is a mix of excitement and problem-solving, and some days, it’s just plain hard. Really hard. But I’ve found that the same principles apply, whether you’re in a boardroom or building your own company. It’s about listening, adapting, and never losing sight of the human side of what you do.
At the end of the day, the biggest lesson has been this: growth doesn’t happen in your comfort zone. And while the corporate world gave me incredible experiences, stepping into entrepreneurship has pushed me to grow in ways I never expected. It’s scary, it’s rewarding, and I believe it will be worth it.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At my core, I’m a storyteller and a bridge-builder. I specialize in crafting narratives that resonate across cultures, markets, and platforms, helping brands connect with their audiences in ways that feel authentic, relatable, and impactful.
I’m probably most known for my work in the entertainment and tech spaces, where I’ve helped launch platforms and campaigns that bridge traditional PR with digital stories. But if I had to guess, what people might remember most isn’t just the projects, I think it’s the way we worked together. I’ve always tried to lead with empathy, to listen as much as I guide, and to create a space where vulnerability isn’t seen as a weakness, but as a way to build trust and bring out the best in a team. It’s something I’m still learning and growing in every day.
I’m proud of many campaigns, but launching HBO Max internationally and the final season of Game of Thrones stand out. These weren’t just large-scale campaigns; they were chances to unite people through stories and create culturally resonant moments. That’s the kind of impact I strive for.
What sets me apart? I think it’s the combination of my global perspective, my hands-on experience across industries, and my commitment to leading with heart. I don’t just focus on the “what” of communications, I care deeply about the “how” and the “why.” It’s not enough for a message to be heard; it has to matter. And that’s what drives me every day.
What do you like best about our city? What do you like least?
I love Miami’s eclectic energy. It’s a city that’s big enough to feel vibrant and full of opportunity, but still small enough to foster real connections and community. The mix of cultures, ideas, and industries creates this unique atmosphere. I like that blend of artistic and cultural flair that makes Miami a great place to work and call home.
But, there is always a “but”, the weather, especially the heat and humidity, can be relentless. Really. I’m a “winter” kind of person, so especially in the summer, and even after years here, it’s still something I struggle with. And then there are things like traffic and urban sprawl, or the constant rising cost of living, that are things you can’t ignore.
Contact Info:
- Website: https://infocuspr.com
- Instagram: @infocus_pr
- LinkedIn: https://www.linkedin.com/company/infocus-pr/
- Twitter: @infocus_pr
