Today we’d like to introduce you to Carlee Pizzolato.
Hi Carlee, we’d love for you to start by introducing yourself.
7 years ago, I was in a toxic relationship, worked a corporate job I hated, under management that made my miserable…I used Mondays as my “start” day, my own personal crash & elimination diet so I could deprive myself with food. I regularly “checked the box” with group fitness workouts & would go ALL OUT on the weekend with binge eating & drinking, ya know, since I “earned it” with starving myself all week lol
This route helped me..gain weight, lose confidence & had zero control over my eating habits..Thats even before I started to emotionally eat from the morning the loss of my mom. I needed a way out, I needed a structure that still allowed me to enjoy food, my social life but also to reset & rise again into the confident, strong woman I lost along the way.
Now, let’s fast forward to 2020 Pandemic…I Hit rock bottom, I was lost & needed to take action. I quit my job, left the relationship & hit the reset button on my entire life & moved back home for a year I went back to my roots of being & athlete & realized I had a passion for fitness & nutrition my entire life…I lived day in & day out with the same nutrition/lifestyle habits my mom instilled in me as she was once a coach/trainer herself…
Now, let’s fast forward 1 year to 2021..I got hired by one of the one of the largest boutique fitness brands in the world..and dove right into the fitness industry..until reality set in..From sinking my teeth into coaching & starting to morn my mom, I dove right into emotional eating behind the scenes. As my binge eating started to negatively take a toll on my mind & body, the more I started to realize the horrible cycle I continued to put myself through I needed a new way, I needed to escape this method of self destruction & find a way out. I also started to cringe at “cookie cutter” workouts I was coaching & realizing they weren’t helping my body…I had members constantly asking me why they weren’t getting results..which made me think & observe what the missing piece was for me & for those who took my class..
Something clicked, I wanted more..I wanted to offer more to people who took my class & enhance their experience besides the same generic exercises, rowing and treadmill templates & brand’s “cool aide”. I wanted to connect with them on a deeper level than just seeing them in class & taking them through the same “everybody” workout.
I wanted to help them specifically improve their pain points & sculpt their body into exactly what they wanted AND provide custom nutritional guidance that was forbidden by the brand. I wanted more than anything to live out my mom’s legacy, help other ladies transform & instill the same amazing habits, values & drive she once instilled in me..
Fast forward 6 months, I launched my own virtual coaching biz, Top Shelf Fitness. Since then, I’ve made it my mission is to help more women achieve what they thought was impossible & find themselves again. It’s about partnering together so you can reset & rise. I’ve helped TONS of women drop body fat, build lean muscle mass, increase energy levels, build 6 packs, improve flexibility & sculpt their dream body.
Fast forward 2024, I launched my first app, Top Shelf Fitness that is specifically designed for 1:1 coaching. It’s a on stop shop fitness/nutrition platform I coach all of my 1:1 clients through with custom workouts, nutrition guidance, lifestyle flexibility & so much more.
Fast forward 2025, I’ve done so much growth personally, professionally & working with a wide range of clients that I needed to determine my next step to scaling & growing..for the last 6 months I’ve been building out my 2nd app that is purely subscription based, you can think of it as Netflix but its me, all my workouts, programs, nutrition courses & essentially everything my 1:1 clients get but at a much lower cost. Top Shelf Studio will be launching fully later on this September.
Appreciate you sharing that. What else should we know about what you do?
An ex athlete, certified personal trainer, nutrition coach, & entrepreneur. I played soccer for 20 years, was active my entire life & never had issues with eating until I was in my mid-late 20s. Now, I run my own Online Fitness & Nutrition Coaching Business, Top Shelf Fitness & in the middle of launching my 2nd app that is subscription based, Top Shelf Studio. I work with women who struggle with yo-yo dieting/binge eating, building lean muscle, feeling confident & lost in their own skin.
I’m most proud that I’m living our my mom’s legacy in the fitness industry. I love helping women find themselves again through rebuilding confidence, eating whatever they want & gaining strength inside & out.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I’m really looking forward to the launch of my newest app, Top Shelf Studio. Its been my newest venture, so much blood sweat & tears has gone into this app launch & I’m beyond excited to see how it positively impacts women & scales my business overall.
I see Top Shelf Studio being the main driver of my entire virtual coaching business, shifting 1:1 coaching to become more exclusive & with a lower client roster so I have the ability to scale higher with subscriptions.
Pricing:
- Top Shelf Studio
- Annual: $175/year, $14.58/month, first 7 days free
- Monthly: $20.00/month, first 7 days free
Contact Info:
- Website: topshelffit.com
- Instagram: _carleepizza_
Image Credits
Caitie Gallet-Snapback Films
