Scott Greenberg shared their story and experiences with us recently and you can find our conversation below.
Hi Scott, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: Have you ever been glad you didn’t act fast?
There are many examples that apply to all of us. From spur of the moment purchases to the buying and selling of stock to becoming too friendly too soon with the wrong people. We ascribe to the concept of seven-second delay, which is a radio term but it really applies to taking a ready, aim, fire approach as opposed to a ready, fire, aim approach to things we are forced to deal with every day.
Can you briefly introduce yourself and share what makes you or your brand unique?
While home care is not unique, we have hundreds of competitors, we do bring a unique and different approach to the field. First, we’re family owned and operated with three generations currently working for the firm but more importantly we have taken a very focused approach in at least four areas that involve chronic conditions. Alzheimer’s and dementia, Parkinson’s disease, Holocaust survivor caregiving and guardianship. All are different but all possess similar qualities in terms of long-term need and worsening progression.
Okay, so here’s a deep one: What’s a moment that really shaped how you see the world?
When I was 16 I was volunteering at a program for those with special needs. The social worker who ran the program who was himself an anomaly, explained to me that his key to success and something I needed to understand was that people treat you the way you let them treat you. That lesson has stayed with me for the almost 60 years since that day.
What did suffering teach you that success never could?
In 1986 I owned a business that was forced to close abruptly due to changing market conditions brought on by some legislative changes. We put over 100 people out of work including the parents of some of my kids friends and schoolmates. We were on the front page of the local newspaper, the lead story on the 6:00 news in Scranton, Pennsylvania and was interviewed by every radio station within 50 miles. It was an extremely low point in my life but in hindsight taught me some amazing lessons. The first being, “this too shall pass.” Failure is only the opportunity to begin again, this time more intelligently. And when one door closes, another opens. Luck is where opportunity and preparation meet.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a cultural value you protect at all costs?
On the first day that I became a partner in our business I wrote five things on a white board that was to help us identify a mission we could all believe in and ascribe too. The first of those five bullet points was that everyone was important. We believe that everyone we talk to — clients, employees, vendors, suppliers, even the UPS man — is important and helps us fulfill our goal of providing care that allows people to live their best life possible.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
That family always came first and I never took myself too seriously.
Contact Info:
