We’re looking forward to introducing you to Valerie Schimel. Check out our conversation below.
Valerie , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is a normal day like for you right now?
I wake up in the 6s, get the kids to school, work out, work, then head to school pick up/after school juggle.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Valerie Schimel and I’m the founder of JOJU, a line of elevated sun protective clothing. We make buttery soft, ultra lightweight UPF 50+ sun shirts that protect against 98% of UV rays – without any sunscreen or chemicals.
We believe in the importance of spending time outdoors and sun safety. Our goal is to inspire people to enjoy the outdoors safely and comfortably.
Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
My parents.
If you could say one kind thing to your younger self, what would it be?
Have patience, find joy and live in the moment. There is always a silver lining.
Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
Friendship, family, loyalty, kindness and creativity.
Okay, so let’s keep going with one more question that means a lot to us: When do you feel most at peace?
When I’m hiking
Contact Info:
- Website: https://livejoju.com
- Instagram: https://www.instagram.com/livejoju
- Linkedin: https://www.linkedin.com/company/livejoju
- Facebook: https://www.facebook.com/livejoju
