We recently had the chance to connect with Mrs. Shanna Bynes Bradford LME, MA, CR, MUA and have shared our conversation below.
Shanna , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What’s the most surprising thing you’ve learned about your customers?
I recently learned that many of our customers have their own businesses, and they are seeking additional educational information that will allow them to make informed decisions about incorporating aromatherapy and essential oils into their business practices and using them in their daily lives. As the CEO, formulator, and graduate ambassador for the esteemed American College of Healthcare Sciences, as well as a monthly author and contributor for Sixty and Me Magazine, I’m truly excited when I receive emails or social media messages inquiring about further educational resources and tools that will help my customers and other practitioners succeed by understanding the multiple benefits of aromatherapy and essential oils based on science and research.. I think continuous education is an important component for improving community education for business owners empowerment.
Can you briefly introduce yourself and share what makes you or your brand unique?
At Grow Out Oils Clinical Aromatherapy, we are dedicated to transforming the way people experience wellness through the power of aromatherapy. As the CEO and lead Aromatherapist Chemist, my journey began with a profound interest in the therapeutic properties of essential oils and the science behind each active compound., This passion has turned into a mission: to create high-quality, clinically-backed aromatherapy products that enhance physical, emotional, and spiritual well-being.
Our brand stands out in the crowded wellness market because we focus on clinical efficacy and holistic care. We utilize advanced scientific research to craft our products, high standard sustainable ingredients testing, ensuring that every blend is not only aromatic but also effective. Our range includes antiviral hydrosol sprays, post-care skincare products, aesthetic specialty care blends, therapeutic essential oils, and muscle recovery bath salts. We even cater to our furry friends with herbal dog shampoo and conditioner, emphasizing that wellness should be accessible for everyone in the family.
What makes Grow Out Oils truly unique is our commitment to sustainability and ethical sourcing. We partner with local farmers and ethical suppliers to source our botanicals, ensuring that our products are not only good for you but also good for the planet. Each product is formulated with care, combining traditional knowledge with modern science to create blends that address specific needs—whether it’s enhancing skin health, promoting relaxation, or supporting muscle recovery, we are able to formulate and provide a retail ready product for placement.
Currently, we are expanding our line of holistic tinctures, which harness the synergy of herbs and essential oils, providing a natural alternative for those seeking wellness solutions. Our goal is to empower individuals to take control of their health and wellness journey through the natural healing properties of plants.
At Grow Out Oils Clinical Aromatherapy, we believe that nature holds the key to optimal health, and we are here to guide you on that journey with our expert knowledge and carefully crafted products. Join us as we continue to explore the endless possibilities of aromatherapy and holistic care!
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
I would have to say my grandfather taught me the most about work because he led by example. He emphasized the importance of being on time, leaving early if necessary, keeping your word, and doing what you say you will do. He worked hard and was always open to growth and learning. My grandfather, Daniel E. Simmons, owned his own lawn service company and would leave early each morning to start his day and serve his clients. He was well-known and respected in our community because he was a professional businessman. From him, I learned the value of hard work and the importance of remaining open to learning and growth, especially in relation to business and career development. You learn better to do better!
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be: You never needed anyone. You only needed to listen to God, believe in yourself, and trust that He will never give up on His “Chosen Ones.” This little light of mine, I’m gonna let it shine. 🙂 The most precious gift that God has given us is the “Life”, so we should use this time being better at loving ourself, holding our self-accountable and removing people who no longer have the ability to be positive for themselves. Jealousy and envious energy is a waste of life and it doesn’t deserve to sit in your front row, so build your own tribe of positive people who love and support you with every win and milestone.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies that my industry tells itself?
All Licensed Medical Aesthetician have the same training and education which is a very false narrative. The other misconception is all skin is the same, which is not true at all.
In the realm of skincare, it is essential to recognize that being an Advanced Licensed Medical Aesthetician transcends merely holding a skincare license; it encompasses a profound understanding of the skin’s complexities and the clinical implications of various treatments. A licensed professional must possess advanced skills, particularly when collaborating with top plastic surgeons and dermatologists in clinical settings, conducting post-surgery care protocols, and administering both non-invasive and invasive procedures.
One of the cornerstone concepts in this field is the understanding of the Fitzpatrick Skin Type classification. This system categorizes skin types based on their response to UV exposure, ranging from Type I (lightest skin, always burns) to Type VI (dark skin, never burns). It is imperative for an Aesthetician to grasp the significance of these classifications, as they influence treatment protocols and product selection. For instance, lighter Fitzpatrick types can typically tolerate stronger pH chemical peels, while Fitzpatrick Types IV to VI are more susceptible to post-inflammatory hyperpigmentation and skin erythema, conditions that can arise from excessive heat retention or multiple passes during chemical peel applications.
In addition to understanding skin types, it is crucial to comprehend how active ingredients and pharmaceuticals interact with the skin and body. The fields of pharmacokinetics and pharmacodynamics provide vital insights into how drugs are absorbed and metabolized by the body, as well as their physiological effects on skin health. This knowledge enables Licensed Medical Aestheticians and Master Aromatherapists to make informed decisions regarding ingredient selection and treatment protocols, ultimately ensuring client safety and efficacy.
Ongoing education is vital in this dynamic field. As you advance through your career—whether you find yourself at the beginning, intermediate, or advanced stage—continuing your education is essential for enhancing your skills and knowledge. This commitment to lifelong learning empowers professionals to keep pace with industry advancements and refine their expertise in treatment methodologies.
It is important to dispel a common misconception in the skincare industry: not all skin types and Fitzpatrick classifications are suited for every invasive skincare procedure or surgery. An experienced Licensed Medical Aesthetician recognizes that personalized care is paramount. Before undergoing a chemical peel, clients should be advised to follow a skincare regimen that gradually introduces beneficial ingredients to enhance their skin’s health. Post-treatment, adherence to a structured aftercare protocol is crucial for optimal healing and results.
In summary, not all skin is the same, and it is essential to seek a professional with extensive knowledge of diverse skin types and the appropriate application of chemical peels, particularly in the context of aging skin. An Advanced Licensed Medical Aesthetician can offer personalized recommendations and ensure that clients receive safe, effective treatments tailored to their unique needs. By understanding the nuances of different skin types and Fitzpatrick classifications, professionals can achieve optimal results while minimizing risks, ultimately enhancing their clients’ skin health and appearance safely and effectively.
Okay, so let’s keep going with one more question that means a lot to us: What do you understand deeply that most people don’t?
My Advanced Understanding of
Skin Cell Function and Its Impact on Clinical Aesthetic Procedures & Treatments
As a Licensed Medical Aesthetician and Master Aromatherapist Chemist specializing in clinical product formulations and dermal absorption of active ingredients, I possess a comprehensive understanding of how these ingredients interact with the skin at both the surface and cellular levels. This knowledge is vital for developing effective skincare protocols and treatments, especially in clinical settings.
Anatomy of the Skin
To appreciate how ingredients function on the skin, it’s essential to first understand the anatomy of the skin, which comprises three primary layers:
1. Epidermis: This is the outermost layer of the skin and serves as the first line of defense against environmental aggressors. The epidermis is primarily composed of keratinocytes, which produce keratin, a protective protein. Other critical cells within this layer include:
– Melanocytes: Responsible for melanin production, these cells determine skin pigmentation and protect against UV radiation.
– Langerhans Cells: These immune cells play a crucial role in skin defense by detecting pathogens and triggering immune responses.
– Merkel Cells: Involved in sensory perception, these cells help in the detection of touch and pressure.
2. Dermis: Situated beneath the epidermis, this layer contains collagen and elastin fibers, providing structural support and elasticity. It also houses blood vessels, nerve endings, and hair follicles. The dermis plays a pivotal role in thermoregulation and nutrient delivery to the epidermis.
3. Subcutaneous Tissue: This deepest layer consists primarily of fat and connective tissue, providing insulation, cushioning, and energy storage. It anchors the skin to underlying structures, such as muscles and bones.
Importance of Cellular Function
Understanding the roles and responsibilities of the cells in the epidermis is paramount in clinical aesthetics. Each cell type contributes to the skin’s overall health and functionality, impacting the outcomes of both invasive and non-invasive procedures:
– Keratinocytes: These cells undergo a process called keratinization, forming a protective barrier that prevents transepidermal water loss (TEWL). Treatments aimed at enhancing keratinocyte function, such as chemical peels or microneedling, can improve skin texture and promote rejuvenation.
– Melanocytes: Since these cells are responsible for melanin production, knowledge of their function is crucial in procedures targeting pigmentation issues. Treatments like laser therapy or brightening agents must be carefully designed to avoid overstimulation, which could lead to hyperpigmentation, especially in higher Fitzpatrick skin types.
– Langerhans Cells: Understanding the immune response is essential when considering treatments that may compromise the skin barrier, such as aggressive exfoliation or ablative laser treatments. Aesthetic protocols should include pre- and post-care strategies to support skin immunity and healing.
– Merkel Cells: Since these cells are involved in sensory perception, acknowledging the impact of procedures on skin sensation is vital. Treatments and products that affect the skin’s nerve endings should be used judiciously to avoid discomfort or adverse reactions.
The Role of Active Ingredients
In clinical aesthetics, the choice of active ingredients is directly influenced by their ability to penetrate the skin barrier effectively. As mentioned, oil-soluble (lipid-soluble) ingredients, such as essential fatty acids, can penetrate the stratum corneum more easily than water-soluble ingredients due to the skin’s hydrophobic nature. This characteristic is pivotal in formulating products for deeper penetration and efficacy.
– Oil-Soluble Ingredients: These ingredients can reach the deeper layers of the skin, promoting cellular regeneration and hydration. For example, essential fatty acids can enhance barrier function and provide anti-inflammatory benefits, making them ideal for post-treatment care.
– Water-Soluble Ingredients: While they may be less effective at penetrating the skin barrier, they can still provide substantial benefits when formulated correctly. Ingredients like hyaluronic acid can attract moisture to the skin’s surface, enhancing hydration and overall appearance.
Clinical Implications
In both advanced invasive and non-invasive procedures, understanding the anatomy and function of skin cells, along with the properties of various active ingredients, is crucial for achieving optimal results.
– Advanced Procedures: When performing procedures such as laser treatments or chemical peels, a thorough understanding of how these treatments interact with different skin cells allows for tailored approaches that minimize risks and enhance outcomes.
– Non-Invasive Treatments: For non-invasive treatments like microdermabrasion or LED therapy, knowledge of skin cell dynamics informs the selection of appropriate protocols and post-care recommendations, ensuring that the skin remains healthy and resilient.
In conclusion, a deep understanding of skin cell anatomy and function, combined with knowledge of active ingredients’ properties, empowers Licensed Medical Aestheticians to deliver safe, effective, and personalized skincare treatments. This expertise not only enhances the client’s experience but also ensures that the treatments yield the best possible outcomes while minimizing risks and side effects.
Contact Info:
- Website: https://www.growoutoils.com
- Instagram: @growoutoils
- Linkedin: https://www.linkedin.com/in/clinical-plant-base-organic-essential-oil-blends-57086415b
- Facebook: https://www.facebook.com/share/1B8kJmpLzw/?mibextid=wwXIfr
Image Credits
1.U&I Entertainment Group
Photographer Art Brad
2. American College of Healthcare Science Marketing Team
3. Herald Journal Open Access
Editorial Dept.
