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Inspiring Conversations with Juan Villa of V&L AGENCY LLC

Today we’d like to introduce you to Juan Villa.

Juan Villa

Hi Juan, thanks for joining us today. We’d love for you to start by introducing yourself.
I came to the United States with nothing but a vision: to build a future where financial security was not a privilege, but a right. Like many immigrants, I had to start from scratch—learning the system, working hard, and facing setbacks head-on.

What changed everything for me was realizing that insurance isn’t just about policies or numbers—it’s about protecting families, dreams, and futures. That’s when I founded V&L Agency, with a mission not only to serve clients, but also to empower new agents to succeed in this industry.

Today, I run my agency with that same drive I had on day one, but with a bigger vision: to create impact at scale, mentor others, and use innovative marketing strategies to connect with people in a way that feels real and human. My story is still being written—but it’s one fueled by resilience, purpose, and the belief that we can all design a more secure tomorrow.

We all face challenges, but looking back would you describe it as a relatively smooth road?
“No, it hasn’t been smooth. I started with language barriers, no connections, and plenty of rejection—but every struggle became fuel. Those challenges shaped the resilience and vision I bring to my clients and agents today.”

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At V&L Agency, we don’t see insurance as just policies—we see it as peace of mind. We specialize in health, life, dental, vision, retirement accounts, and mortgage protection, helping families and entrepreneurs protect what matters most while planning for their future.

What sets us apart is our approach. We combine education, personalized strategies, and innovative marketing to make insurance simple and accessible. Many of our clients come to us thinking insurance is confusing, and they leave empowered, knowing they have a partner they can trust.

I’m proud that V&L Agency has grown not only as a company, but also as a community of agents. We mentor and train new professionals so they can build their careers while serving others. That’s something that makes our brand unique—we’re not just in the business of selling policies, we’re in the business of creating opportunities and protecting dreams.

If there’s one thing I’d love readers to know, it’s this: insurance isn’t about paperwork, it’s about people. At V&L Agency, we’re here to protect families, inspire agents, and build financial confidence one household at a time.

How do you define success?
For me, success isn’t measured only in numbers or sales—it’s measured in impact. If my work helps a family feel secure about their future, or if I mentor an agent who goes on to build a thriving career, that’s success.

I define success as the ability to grow while helping others grow. It’s about building something bigger than myself, leaving a legacy of protection, opportunity, and inspiration.

Contact Info:

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