We’re looking forward to introducing you to Caro de Posada. Check out our conversation below.
Caro, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business?
The biggest misconception about my coaching work is that it’s only for people who are broken, in crisis, or too weak to handle life on their own.
I used to believe that, too, until I hired my first coach and experienced how powerful it is to have someone walk beside you, stretch your perspective, and hold you accountable to your own potential.
Coaching isn’t about fixing you. It’s about expanding you.
The truth is, the people who benefit most from coaching aren’t falling apart, rather they’re ready to break through. They’re self-aware, high-functioning, and deeply committed to living a life of alignment, purpose and growth.
Athletes understand this. So do most top-performing entrepreneurs. But many people in the middle—people with ambition, heart, and a full plate—still believe they have to do it all alone.
They don’t.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a Cuban-American lawyer turned life coach, author of Looking Over the Edge, and host of the Bliss’n Up podcast. My work is rooted in one mission: to help humans unlock the bliss that already lives within them.
That passion began when I was just 7 years old, learning from my father, a renowned motivational speaker, who first introduced me to the world of personal growth. I’ve been integrating these principles through my own transitions and challenges ever since.
Today, I coach individuals, couples, and community leaders through big and small life shifts using my signature frameworks: CORE, Live with Intention, and DARE. These tools help elevate your mindset, wellness, and relationships and reconnect you to what matters most.
Right now, I’m most excited about my latest work: The Bliss’n Up Hub: a 6-month live coaching circle for those ready to break old patterns, reclaim their energy, and build a life of purpose through rhythms and rituals.
Okay, so here’s a deep one: What relationship most shaped how you see yourself?
I’d say my mom and dad were the relationships that most shaped how I see myself. My friend often jokes that I’m so self-confident because I got too many hugs as a child. There’s a lot of truth to that.
Despite living unconventional lives (between the two of them, they’ve been married and divorced nine times), my parents never wavered in their unconditional love for me. My mom, who endured a threatening high-risk pregnancy, always reminded me that my birth was a miracle. And my dad, who once longed for me to be a boy, always said I was the gift he never knew he wanted.
And yet, even though they shaped how I saw myself, it wasn’t until recently that I remembered who shaped who I would become. My grandfather: a man who modeled loyalty, consistency, and a ritualistic lifestyle. He modeled a way of living that, unknowingly, became the blueprint for my own adult life.
What fear has held you back the most in your life?
The fear that held me back the most in my life was the fear of getting it wrong or not being good enough.
My dad was a successful motivational speaker and author, and because of that, I was exposed to some of the top minds in business, leadership, and personal development from a young age. By the time I was 17, I’d read more books and watched more speeches on sales, marketing, and human behavior than most people consume in a lifetime.
You’d think that would’ve given me a head start. But it actually felt paralyzing.
I had been in my father’s world for so long, I was an expert in personal development, and on the business of speaking and writing. But even though I had applied the personal development skills to my personal life and with my friends, I had never actually sold my services. I was afraid to put myself out there.
The fear of being an amateur in practice, despite knowing so much in theory, blocked me from starting at all.
This is the difference between education and experience.
Everything changed when I gave myself permission to dive into the experience.
That’s when I stopped trying to “get it right” and started daring to do the work I believed in.
Sure, so let’s go deeper into your values and how you think. What important truth do very few people agree with you on?
You don’t deserve anything in this life … good or bad.
That’s a hard one for most people to accept. We’re conditioned to believe we deserve love, success, kindness, fairness. And when something awful happens to someone good, the first thing we say is, “They didn’t deserve that.”
But the more I live, the more I realize: to say you deserve something is to claim entitlement. And none of us are entitled to anything.
Yes, there are things we collectively agree every human should have. And there are things we can work toward, earn, or hope for. But when we release the idea that we are owed anything, we begin to see life differently.
Everything becomes either a gift, a miracle, or a privilege to be grateful for — or a challenge, an obstacle, or an opportunity to learn and grow from.
This truth might not make me popular, but it has made me incredibly grateful for everything I love in my life, and radically accepting of everything else.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
That I practiced what I preached. That I lived a life that was honest, real, and in integrity. That I had a strong core, dared to live on my terms, and always lived with intention. That my voice and values lived on through my children, and that I am still there, even when i’m no longer physically there.
Contact Info:
- Website: https://www.carolinedeposada.com
- Instagram: https://www.instagram.com/carolinedeposada
- Linkedin: https://www.linkedin.com/in/carolinedeposada
- Facebook: https://www.facebook.com/carolinedeposada/
- Youtube: https://www.youtube.com/channel/UCoJhoKoocIW6FRhZEVJFJwA?view_as=subscriber
Image Credits
Photo credit: Hazel Photographers, Hazel Rodriguez
