Today we’d like to introduce you to Jeremy Touitou.
jeremy, we appreciate you taking the time to share your story with us today. Where does your story begin?
I moved from Miami to New York in 2009 to open a branch of my event planning company, which specialized in organizing international conventions and incentive trips. But I quickly realized NYC wasn’t for me. A year later, I called my good friend Edouard who was living in Miami and asked if he wanted to move in together. We did just that, and a few weeks in, I told him, “Doudou, we need to create a business together. I just feel it.” He laughed, reminding me he was running restaurant operations and I already had my event company. But I insisted.
At the time, we were going out a lot, so naturally we started brainstorming ideas around nightlife. One day, Edouard came into my room and said, “I have the idea,” and showed me a sparkler. I laughed, but he was serious and he was right. We ordered 10 cases of bottle sparklers, and I sold them before they even arrived. That was our lightbulb moment. In March 2011, King of Sparklers was born.
We didn’t have much to start with I actually had to borrow money from my mom just to fund my share of our first sparkler purchase. We couldn’t afford a warehouse or office, so we stored our first big shipment of 500 cases in our apartment. That didn’t last long. The building did a fire alarm inspection, saw what we had, and gave us 24 hours to move everything out or be evicted. I was in New York at the time for an event, so Edouard had to haul all the cases to a Public Storage facility by himself. That hustle set the tone for what came next.
I was working my event company by day and sending hundreds of emails at night, trying to sell sparklers to clubs. Once we got a basic website up, things started moving. Eventually, I shut down the event business in 2016 to go all in on King of Sparklers.
The real turning point came in March 2016 when we launched the Champagne Gun. A friend in Paris told me about this product that looked like a Tommy gun but sprayed champagne. I knew instantly it was perfect for our brand. I reached out to the inventor, made my pitch, and convinced them to let us be the distributor. At first, it was tough to sell. I was walking into clubs with it, trying to get celebrities to take notice. I even brought it to a 50 Cent performance—but he refused to take a photo. Ironically, a few months later, he was spotted using one at a Vegas pool party.
We showcased the Champagne Gun at the Nightclub & Bar Show in Vegas. The show itself didn’t go great until the next day, when our hostess helping us made the front page of the Las Vegas Review-Journal holding the Champagne Gun. I used that moment to reach out to every media outlet I could. Miami New Times picked it up, came to our office in Wynwood for an interview, and once that article hit, everything exploded. Our website went viral. We were selling $500 Champagne Guns by the hundreds globally, with no paid advertising. Usher, Kevin Hart, Rick Ross, and other celebrities were posting with them. That moment truly put us on the map.
From there, we expanded into wedding supplies, confetti cannons, dessert sparklers, growing to over 300 products. In 2018, we launched Sparklers.us, a site dedicated to weddings and sparkler send-offs. We also helped create new demand by introducing dessert sparklers to restaurants. With the help of Instagram, customers celebrating birthdays would post their desserts with sparklers, generating organic marketing for both the restaurants and our products.
We started with a fun idea, no money, and a lot of hustle—and today we run a thriving international business. We’re incredibly grateful and still just getting started.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not smooth. I had to learn everything about this business as I went. I had zero experience in e-commerce when we started, so when our website suddenly went viral and we went from a few orders a day to hundreds, I had to adapt fast. I had to figure out logistics, shipping, inventory management, everything on the fly.
At the time, I was operating out of a small shared office in Wynwood with a couple of friends, and our products were stored somewhere else. It was far from ideal. For a long time, I was doing it all: customer service, e-commerce management, shipping, marketing—you name it. I learned every part of the business by doing it myself. It wasn’t until my business partner Edouard joined full-time that we were able to start building a real team.
As we grew, we expanded quickly and had to move locations almost every year until we finally acquired our own warehouse. I still remember the days we had to pause everything and head to the warehouse with no AC to ship over 1,000 orders ourselves. It wasn’t glamorous, but I loved seeing those orders come in. I never complained. I knew that was part of the journey.
One of the biggest ongoing challenges has been finding and surrounding ourselves with the right people. Building a solid team is not easy. Hiring the wrong person can set you back, and hiring the right one can take you to the next level. And in this industry, especially with e-commerce and digital tools evolving so fast, you have to constantly stay ahead of the curve and be ready to adapt.
It’s been a long road filled with trial, error, and a lot of hustle but it’s also been incredibly rewarding.
Thanks – so what else should our readers know about King of Sparklers?
King of Sparklers is one of the leading suppliers of sparklers and party products in the U.S. and we’ve come a long way from selling bottle sparklers out of our apartment. Today, we offer over 300 products and serve a wide range of industries: nightclubs, restaurants, hotels, wedding planners, and even large retailers.
We’re best known for our high-quality cake & bottle sparklers, dessert sparklers, confetti cannons, and Led products—basically anything that helps elevate a celebration. We also run Sparklers.us, our sister site focused on the wedding industry, where we specialize in wedding send-off sparklers and elegant accessories for that special moment.
What sets us apart is how we’ve built this business: grassroots, direct relationships, and pure hustle. We don’t just sell products—we help our clients create unforgettable experiences. Whether it’s a nightclub creating a “wow” moment during bottle service, or a bride and groom lighting up their wedding exit, we’re behind the scenes making it happen.
We’re also proud of how we’ve grown without relying on big ad budgets. Our growth has come organically through word of mouth, Instagram reposts, and viral moments. We’ve had celebrities like Usher, Kevin Hart, Rick Ross, and 50 Cent post with our products, which helped put us on the map. But it’s really our relationships with small business owners, club managers, restaurant owners, wedding planners—that keep us going.
Above all, we care deeply about service. Fast shipping, strong inventory, personalized attention—whether you’re ordering 10 sparklers or 10,000, we treat every customer with care. We’ve built a reputation for being reliable, responsive, and easy to work with. That’s what we’re most proud of.
King of Sparklers is all about helping people celebrate
Who else deserves credit in your story?
None of this would have been possible without my business partner and close friend Edouard Huc. From the very beginning, he’s been the backbone of the operation—handling logistics, sourcing, accounting, and everything behind the scenes while I focused on sales and growth. When he joined full-time, it allowed us to truly scale.
One person who also deserves credit is Maria—our Director of Sales and the true “Queen of Sparklers”. She’s been with us for over 7 years. She started from the ground up, helping organize the warehouse, and over time became a driving force in our growth. Today, she leads our sales with restaurants, nightclubs, and hotels in Miami, and has brought in some of our biggest accounts. Her loyalty, energy, and work ethic have been key to our success.
We’ve also had some incredible warehouse team members and day-one employees who stuck with us during the toughest times. Even now, we’re still out there shipping hundreds of orders a day—often without AC. It’s not glamorous, but it’s part of the grind, and we love what we do.
And of course, none of this would’ve worked without the trust of our early clients—the club owners, restaurant managers, and friends who gave us a shot when we had no website, no brand, just a belief in the product and ourselves. That early support really helped us build what we have today.
Contact Info:
- Website: www.kingofsparklers.com / www.sparklers.us
- Instagram: @kingofsparklers @sparklers.us
- Facebook: https://www.facebook.com/kingofsparklers / https://www.facebook.com/sparklers.us/
