Today we’d like to introduce you to Geraldine Mayer.
Hi Geraldine, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
After studying International Trade, I decided to follow my true passion: fashion. I enrolled in a degree in Fashion Production and launched my Instagram account at the same time. What started as a creative outlet quickly evolved into a beautiful and engaged community. Through my content, I share outfit inspiration, fashion tips, beauty advice, and brand hauls—always with honesty and intention, which has helped build deep trust with my audience.
I also love sharing my daily life, especially during my travels—whether it’s meaningful family moments, places I explore, or discovering new food and culture. I aim to create content that reflects both style and real life, always with elegance and authenticity.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t always been a smooth road. As my account started to grow and more brands—both local and international—began to reach out, I felt incredibly motivated but also aware of the responsibility that came with it. I knew I had to raise the level of my content, stay consistent, and make sure everything I shared reflected my style and values. There’s a lot of work behind what people see, and finding that balance between creativity, quality, and authenticity was a challenge. But it pushed me to evolve and gave me confidence in the path I’m building.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a fashion producer and digital content creator. I specialize in creating visually refined and authentic content focused on fashion, beauty, lifestyle, and travel. I share my personal style and daily life in a way that feels genuine and inspiring—through outfit ideas, fashion tips, and moments from my travels.
What I’m most proud of is the loyal community I’ve built. I always take the time to respond and stay close to the people who support me. What sets me apart is that I only share things I genuinely like and products I would absolutely choose or use myself. I stay true to my values and taste, which has helped me build a unique level of trust with my audience.
If you had to, what characteristic of yours would you give the most credit to?
Authenticity. I believe being authentic has been essential to everything I’ve built. I always share from a real and honest place, and I think people connect with that. At the same time, I’m very attentive to trends and I love staying one step ahead—interpreting them with my own style. That combination of being real and forward-thinking has played a big role in my growth.
Contact Info:
- Instagram: https://www.instagram.com/geraldinemayer
- Other: Geraldinelumayer@gmail.com
Image Credits
All the images included in this submission are original and were taken by me (Geraldine Mayer).
