Today we’d like to introduce you to Adi Kaplan
Hi Adi, please kick things off for us with an introduction to yourself and your story.
My journey into holistic beauty started in an unexpected place—industrial engineering. I hold a Master’s degree in the field and spent years in a highly analytical and structured environment. But as I approached my 40s, I found myself drawn to something entirely different: the world of natural well-aging and self-care.
Like many women, I began noticing changes in my skin, and while the beauty industry pushed injectables as the only solution, I wasn’t convinced because i had no desire to put toxins in my body. I started exploring holistic techniques—lymphatic drainage, gua sha, beauty taping, and facial reflexology, facial cupping—methods that not only improve the skin but also promote overall well-being. What started as a personal journey quickly turned into a passion, and I became obsessed with the science and energy behind these transformative techniques.
I opened my spa, where I now help clients achieve radiant, healthy skin naturally, including in person and online facial cupping, gua sha and face taping parties! I also began sharing my knowledge on social media, and to my surprise, my pro-aging message resonated with thousands of people. Today, with over 33K Instagram followers, I continue to educate and inspire others to embrace aging gracefully—without fear, without Botox, and with a deep appreciation for the connection between mind, body, and skin health.
Most recently, I launched the Facial Healing Gua Sha, a tool designed to enhance the benefits of traditional gua sha while offering additional functionality. Unlike standard gua shas, mine is larger for better coverage and features a comb edge—perfect for scalp work to boost circulation and smoothing wrinkles more effectively. Gua sha in general is incredible for lymphatic drainage, reducing puffiness, sculpting the face, and increasing collagen production, but this enhanced design takes those benefits even further.
My mission is simple: to shift the narrative around aging and show that beauty isn’t about erasing time—it’s about enhancing and celebrating the journey.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all! Like any meaningful journey, mine has had its fair share of challenges. Transitioning from industrial engineering to holistic beauty was a complete career shift, and with that came a steep learning curve. I had to build my expertise, earn trust in a new industry, and establish myself as a credible voice in the pro-aging space—especially in a beauty world that often prioritizes quick fixes over long-term, holistic solutions.
One of the biggest challenges has been challenging the status quo. The beauty industry is so deeply rooted in the idea that aging is something to “fight” rather than embrace. Educating people that aging is not a flaw, but a natural and even beautiful process, hasn’t always been easy. At times, I’ve faced skepticism, especially from those who believe injectables are the only path to youthful skin. But I’ve stayed committed to my philosophy, and seeing how many women resonate with this message keeps me going.
Another struggle has been the entrepreneurial side of things—launching my own spa, building my brand, and developing products like the Facial Healing Gua Sha all required me to step out of my comfort zone. I had to navigate everything from product development to marketing, all while staying true to my holistic values. But each challenge has ultimately made me stronger, more knowledgeable, and more passionate about my mission.
The road hasn’t been smooth, but it’s been incredibly rewarding. Every struggle has reinforced why I do what I do—to help people feel confident, empowered, and radiant in their natural skin.
Appreciate you sharing that. What else should we know about what you do?
I’m a holistic facialist, spa owner, and social media educator specializing in pro-aging techniques that help people achieve naturally radiant skin—without Botox or invasive procedures. My approach focuses on lymphatic drainage, gua sha, beauty taping, and facial reflexology, all designed to enhance skin health from the inside out.
What I’m most known for—and most proud of—is my ability to shift the conversation around aging. So much of the beauty industry promotes anti-aging as a battle to be fought, but I believe in embracing and enhancing natural beauty at every stage of life. My message has resonated with thousands, and I’ve built a strong community of people who are learning how to care for their skin in a way that supports their overall well-being.
I’m also proud of my Facial Healing Gua Sha, a tool I designed to take gua sha benefits to the next level. Unlike standard gua shas, mine is larger for better coverage and features a comb edge for scalp work to improve circulation and wrinkle-smoothing—making it a truly multifunctional tool for natural beauty.
What sets me apart is that my work goes beyond skincare—it’s about self-care, and empowerment. Unlike many influencers in the beauty space—many of whom aren’t even 40—I’m 48, and I can show real, authentic results on mature skin. I’m not just teaching theory; I’m living proof that holistic methods work. I also integrate energetic and spiritual elements into my practice because beauty isn’t just about what we see in the mirror; it’s about how we feel. My clients and followers aren’t just learning skincare techniques—they’re experiencing a shift in the way they see themselves and their aging journey.
At the end of the day, my goal is simple: to help people feel confident, radiant, and deeply connected to their natural beauty, the NoTox way!
How do you think about happiness?
What makes me truly happy is spending time with my family. They are my biggest source of comfort, love, and grounding, and no matter how busy life gets, being with them reminds me of what truly matters. Another deep source of happiness for me is visiting Israel—it’s where I feel most at home, connected, and at peace. There’s something about being there, my homeland, that nourishes my soul and recharges me in a way nothing else can.
Beyond that, I find so much joy in helping people feel confident and empowered in their natural beauty. There’s nothing more rewarding than seeing a client or follower light up when they realize they don’t have to fight aging—they can embrace it and still look and feel amazing. Knowing that I’m helping to shift mindsets and give people tools to care for their skin in a way that’s holistic, sustainable, and self-loving brings me so much joy.
I also love practicing what I teach—taking time for my own self-care, doing my gua sha routine, cupping, and other selfcare routines and seeing the results in my own skin. It’s a reminder that these methods truly work and that taking care of ourselves is a form of self-respect.
And finally, connecting with my community—whether it’s through my spa with returning clients and 5 star reviews, social media where clients trust me to buy my products and join my zoom classes, or the women who are using my Facial Healing tools & oils—fills me with so much gratitude. Hearing their stories, seeing their transformations, and knowing that I’ve helped them feel better in their skin is an incredible feeling.
Pricing:
- 1 hr Holistic Facial is $150, happy to give 10% off facials and products from my website with code VoyageMIA
Contact Info:
- Website: https://www.fhbyadi.com
- Instagram: https://www.instagram.com/facialhealing/
- Facebook: https://www.facebook.com/FacialHealing/
- Youtube: https://www.youtube.com/@facialhealingbyadi
Image Credits
Anat Mansour for Ananas Visual Storytellers
