Today we’d like to introduce you to Karina Catellani
Hi KARINA, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’m Karina Catellani, founder of Treelance Yoga, an Amazon-centered e-commerce brand, and a new mom to my precious 9-month-old son, Liam, born here in Miami.
My journey began in Argentina, where I grew up with a love for adventure, independence, travel, and yoga. In Buenos Aires, I pursued a career in PR and marketing, and after gaining experience there, I moved to Miami, where I supported talented Hispanic artists at Latin World Entertainment. In my role as Director of PR, I honed my skills in social media and branding, built valuable connections, and ultimately laid the groundwork for creating Treelance Yoga—a business that reflects my values.
Since 2016, Treelance Yoga has grown into a Latina-owned brand offering sustainable, organic yoga-inspired apparel and accessories. Treelance Yoga mission is to promote mindful, balanced living through products that feel great and support people in their practice and daily lives.
Alongside running my business, I’ve completed four yoga teacher trainings—in Miami, Singapore, Thailand, and Costa Rica—and have been teaching yoga for over eight years.
Treelance has given me the freedom to work from anywhere with an internet connection, allowing my husband and me to live in Singapore for a time in 2018 and explore much of Asia—a continent I find incredibly beautiful and heartening.
Now back in Miami, balancing entrepreneurship with motherhood has been both challenging and rewarding. Returning to teach yoga at State of Yoga in Miami Beach after pregnancy and postpartum has reconnected me with the purpose that first inspired my journey. Managing Treelance Yoga while raising Liam often feels like juggling two full-time roles, but it’s a labor of love, and I’m learning each day to find balance.
I feel surrounded by love, living here with my husband, Andres (from Spain), our son, Liam, and our rescued dog, Betty. They are my inspiration and strength in everything I do.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. When I first started Treelance Yoga, everything was new, and it required a significant investment of time, money, and resources. I had to study constantly, learning the basics of accounting, taxes, and navigating platforms like Amazon and Shopify, while also keeping up with changes in social media on platforms like Meta, X, and TikTok. The need for ongoing learning and adaptation hasn’t slowed down; I’m always working to keep Treelance aligned with the latest trends and strategies. Managing every aspect of Treelance Yoga myself can sometimes lead to burnout, but yoga helps me stay grounded and find balance, preventing stress and avoiding collapse.
Things became especially challenging during my pregnancy. Running my own business while not feeling my best physically was tough, and now, with my baby here, the balancing act between work and motherhood is even more intense.
Additionally, the costs of running the business have risen over the years. Product prices, Amazon fees, and shipping rates have all increased since I started, making careful budgeting more essential than ever.
Yet, despite the ups and downs—days when everything flows smoothly and others that are more of a struggle—I feel incredibly grateful. Running my own business gives me freedom, allows me to be creative, and lets me work from Patagonia, Spain, or wherever I choose, all while connecting with a community that shares my values.
Financially, things can be a bit unpredictable. Some months, I invest heavily in materials, products, and shipping, while other months, like November and December, bring higher sales. But I stay committed because I truly love what I do. I’m proud to be a Latina business owner, passionate about teaching yoga, and grateful to spend as much time as possible with my son.
As you know, we’re big fans of Treelance Yoga. For our readers who might not be as familiar what can you tell them about the brand?
I’m Karina, Founder and CEO of Treelance Yoga, a Latina-owned online business rooted in my love for yoga and mindfulness. Treelance Yoga offers more than just yoga-inspired apparel and accessories; it’s a brand dedicated to promoting a lifestyle of mindfulness, balance, and connection with ourselves and the world around us. As a certified yoga instructor with over 500 hours of training, as well as a PR and marketing expert, I’ve poured my passion and expertise into creating products that truly resonate with our community.
What sets Treelance Yoga apart is our commitment to originality and quality in a world that can feel increasingly homogenized. I draw inspiration from my Argentinian heritage, as well as from my experiences living in South America, Asia, and Miami. Each product is crafted with care. For example, our tank tops, undies, and bodysuits are made from ultra-soft organic cotton, which feels wonderful to wear and is environmentally conscious. Treelance pieces are versatile, perfect not only for yoga but also for pilates, dance, barre, and everyday life.
I believe that everyone deserves access to affordable, high-quality products that support a balanced and mindful lifestyle. I’m passionate about creating items that empower and inspire, encouraging people to practice mindfulness and spread positivity. By prioritizing sustainable, premium fabrics, I aim to help reduce the stress of modern life and foster respect for the environment and one another.
One of the things I’m most proud of is Treelance’s dedication to expanding in ways that align with our values. I’m excited to introduce new products that support our community’s wellness journeys—like yoga journals handmade in Patagonia, where I was born, and bamboo holders crafted in India. These products reflect the spirit of yoga and my connection to places that have a special place in my heart.
Through Treelance, I hope to offer customers more than just a product; I want to share a mindful lifestyle that enriches their lives.
So maybe we end on discussing what matters most to you and why?
What matters most to me is health and love. These are the foundations of a fulfilling life and what truly fuel my happiness. My business is the best way I’ve found to support my life and my family, allowing me to do work that I enjoy, that gives me freedom and independence, and that lets me spend quality time with my son, my husband, our dog, and the rest of my family and friends—who are really what make life meaningful.
Being healthy in both body and mind is essential to me because it allows me to fully enjoy life with the people I love. When I feel good, I’m better able to give back, stay positive, and be present. Health and love are the two things I strive to nurture every day, and I feel so grateful that my work supports these values.
Contact Info:
- Website: https://treelance.us/
- Instagram: https://www.instagram.com/treelanceyoga
- Facebook: https://www.facebook.com/treelanceyoga/
- Twitter: https://x.com/TREElanceyoga
- Pinterest: https://www.pinterest.com/treelanceyoga/_created/
- TikTok: https://www.tiktok.com/@treelanceyoga
