Today we’d like to introduce you to Alexandra Courson
Hi Alexandra, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I grew up surrounded by creativity and entrepreneurship. My parents, both journalists-turned-entrepreneurs, ran a successful marketing agency for over 20 years. But life threw a curveball when I was 15—I lost my father to cancer. We poured everything we had into trying to make him better, and in the end, my college savings were gone. While this was a difficult time, it also became a pivotal moment in my life.
I worked retail jobs in phone stores and at Best Buy to make ends meet, and then I got scouted to model. Modeling became my mainstay throughout college, allowing me to graduate cum laude and debt-free. While juggling modeling gigs and a degree, I shifted into property management as well. But even with a bachelor’s in hand, I knew I wasn’t done growing. So, I pursued a master’s in International Marketing.
In 2008, during the housing crash, one of my professors suggested I take a leap and explore the world while I could. I ended up teaching English and marketing in Thailand, working with both kids and young professionals. That experience profoundly shaped my worldview, helping me understand the importance of culture, education, and adaptability. It was one of the most eye-opening periods of my life.
When I returned to the U.S., I found my way into technology sales, after realizing I had gone as far as I could in luxury apartment management. Tech captivated me. I threw myself into the corporate world, all while quietly continuing my modeling career. Soon, I found myself as a sales manager, driving revenue growth for a company from $5 million ARR to $15 million in just a year and a half. This success opened doors to more tech firms, and I began speaking on stages, sharing my insights, and getting under the hood of some groundbreaking innovations.
In 2014, life threw another curveball. I was let go from a startup just after Christmas. I was a single mom with a two-year-old, and I had no choice but to act. That’s when I launched my first agency—Finity Creative. I had no safety net, but I had drive. Finity has since grown into a 11-year-old branding and marketing agency, working with major brands like Barefoot Wines and Lamar Homes. Along the way, I had the opportunity to speak on some incredible stages all over the world.
But my journey didn’t stop there. After a few years, I was offered a leadership position at Kaseya, a software suite that gave me the chance to combine my love for tech and my marketing expertise. I launched their MSP business unit, which led me on a whirlwind global tour, educating teams and partners about our products and gaining clout in the industry and beyond which afforded me opportunities to address global organizations like Uber.
Then COVID hit. My husband and I were both furloughed, and I had a nine-year-old daughter and a stepson to take care of and I was pregnant with number 3! In the same month, I was called back by that original tech firm from a decade earlier, this time to help rebuild after two acquisitions had left things in disarray. I did it again—turned the business around—but the experience made me realize that I needed balance. I didn’t want to be the person on work calls while in the hospital room after giving birth to my youngest child. That’s when I decided to pivot.
I became VP of Sales for another tech company while rebuilding Finity on the side. Then, I launched my second business, CyberSells, a revenue mastery and accountability firm for tech companies and IT vendors. I saw a niche—these companies were brilliant at innovation but struggled with sales and marketing processes. So, I filled that gap. In two years, CyberSells grew to 18 employees and was valued at $3 million. We even launched a program called TechSellerate, helping service providers streamline their sales strategies through a structured system.
This past year I led CyberSells through a merger acquisition by my 40th birthday (it was on my to do list) and have continued to expand. Finity launched three new brands in the past year, making waves in the space. And just recently, I had the privilege of traveling to Kenya for a keynote tour, where I spoke to over 10,000 students, sponsored three girls, and even had the honor of meeting with the First Lady of Nairobi.
It’s been quite a ride, and looking back, every twist and turn has shaped me into the entrepreneur I am today—always evolving, always ready for the next adventure.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Smooth? Not at all. But I think that’s what makes the journey so valuable. As a woman in tech, I’ve witnessed progress, but we’re still far from where we need to be in terms of equality and longevity in leadership roles. Early in my career, I often found myself being the only woman in the room, and I had to work twice as hard to prove myself. While it’s getting better, the fight isn’t over. Women in tech still face barriers, especially when it comes to opportunities for advancement and being taken seriously in leadership positions. You always have to strike that balance between confidence and humility, which, as many women know, is a fine line to walk.
From an entrepreneurial standpoint, the struggles have been just as real. No one teaches you in school how to run a business—things like financial management, reading a P&L, and making strategic decisions. My master’s degree gave me a foundation, but when you’re out there on your own, especially early on, you realize how much you have to figure out as you go. I’ve made mistakes—big ones. There were times when I didn’t have the right systems in place, and when things broke, I had no one to rely on but myself. When you’re the business owner, it’s all on you, from fixing problems to making payroll. And sometimes, when clients pay late or unexpected costs arise, you can find yourself scrambling just to make ends meet.
There have been many late nights, moments of doubt, and financial tight spots along the way. I remember times when cash flow was so tight that I wasn’t sure if I’d be able to pay the bills on time. It’s a constant learning process, and being an entrepreneur means you’re always adapting, always finding solutions to problems you didn’t anticipate. But those struggles are also what make you stronger. They teach you resilience and grit—skills that are just as important as knowing how to read a P&L. Every setback has been a lesson that’s made me a better leader and business owner.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I thrive on launching systems and brands that transform businesses and help them reach their full potential. Whether it’s a large tech firm or a personal passion project, I’m always focused on what an organization can do next to scale, stand out, and leverage opportunities that others might overlook. My superpower is spotting what others don’t—the gaps, the underutilized strengths—and turning them into key advantages. I love thinking outside the box, while still staying rooted in best practices, and I’m always keeping an eye on the future by continuously investing in things like AI certifications for my teams.
Currently, I’m the proud founder of three businesses. Finity Creative (www.fntymarketing.com) is my digital branding and marketing agency, where we’ve had the pleasure of working with some of the biggest names across various industries. We build strong, lasting brands by combining creativity with data-driven strategies. Then there’s CyberSells (www.cyber-sells.com), which is my revenue mastery firm, specifically designed for tech companies, IT vendors, and MSPs. I help these organizations not only create groundbreaking products but also implement the sales and marketing processes to ensure they’re successful in bringing those innovations to market.
Lastly, my newest passion project, As A MUTHR (www.asamuthr.com), is a brand that’s very close to my heart. It’s designed to strip away the unrealistic expectations placed on modern mothers, offering a cheeky, unapologetic space where women can embrace motherhood without the pressure of being everything to everyone. It’s about redefining what it means to be a mother in today’s world—one that thrives on community, humor, and unapologetic self-expression.
What sets me apart? I don’t just create strategies—I build ecosystems. I have a deep passion for systems thinking, which allows me to connect the dots in ways that not everyone sees. I bring creativity and innovation to the table, but I always balance it with a practical, results-oriented mindset. Whether I’m launching a new brand, restructuring a business’s internal systems, or guiding a tech firm to hit their revenue goals, I approach each challenge with fresh eyes and a willingness to push boundaries while staying grounded in what works.
What I’m most proud of is being able to continually evolve in my career while helping others do the same. From flying across the globe for speaking engagements to helping a small business find its voice, I love seeing the impact of the work I do. For me, it’s about blending creativity with practical strategies and, above all, creating opportunities for others to succeed.
Is there any advice you’d like to share with our readers who might just be starting out?
My advice is simple: bet on yourself. There will be times when you’re the only one who believes in your vision. In those moments, move forward anyway. Don’t wait for the perfect moment—action beats perfection every time.
One thing I wish I’d understood earlier is that failure is not the enemy; it’s the teacher. Every setback is an opportunity to learn, pivot, and grow. So don’t fear getting things wrong—fear staying still.
Surround yourself with people who challenge and inspire you, and learn the fundamentals. They don’t teach you how to truly manage finances or build systems in school, but these are the keys to scaling your business and your life. The sooner you master them, the smoother your journey will be.
Finally, remember: success is more than business. Build a life you love, not just a company. Take care of your well-being, nurture your relationships, and never lose sight of why you started.
Thank you to Voyage Miami for sharing my story. If you’re just starting out, trust in your vision and know that the world needs what only you can offer.
Pricing:
- If you need marketing help, reach out! we offer a subscription based agreement that lets you pay for what you need when you need it.
- As A Muthr is in prelaunch right now, but if you want on the mailing list email us!
Contact Info:
- Website: www.fntymarketing.com and www.cyber-sells.com
- Instagram: @alexandracourson
- Facebook: @alexandracourson
- Youtube: @yourmspbackup
- Other: https://www.alexcourson.com
