Today we’d like to introduce you to Melanie Haselmayr
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My story is a mix of experiences across different industries and countries, and it’s that blend that ultimately shaped my company, CURATED., and our approach to luxury interior design.
I was born and raised in Austria, surrounded by a deep appreciation for both tradition and craftsmanship, which influenced me early on. However, it wasn’t until I began traveling and living in different parts of Europe – from Paris and Milan to the South of France and England – that I really honed my aesthetic. Each place had its own unique energy, and I found myself constantly inspired by the architecture, art, and culture that surrounded me.
Initially, I worked in hospitality, event planning, and real estate, which gave me a very hands-on understanding of how people interact with spaces, and more importantly, how those spaces can influence emotions and experiences.
Founding CURATED. felt like a natural progression – and that progression continued. What started as a high-end home staging company has organically grown into a full-service luxury interior design firm with headquarters in Miami Beach plus an office in Coconut Grove. At CURATED, we transcend expectations to craft bespoke interiors harmoniously intertwined with sophisticated European sensibilities.
Today, one of the things I’m most proud of is our CURATED. Instant Interiors™ service. We introduced this innovative service as our answer to the pressing need for high-end, turnkey interior design delivered on a fast timeline without sacrificing quality – and it has rapidly become one of our most sought-after services. What makes Instant Interiors so special is that our clients get access to the same thoughtful design and diligent attention to detail that CURATED. is known for, but on a profoundly accelerated schedule.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth road? Not quite! I think any entrepreneur would agree that the journey to building a successful business is always filled with challenges. What really counts is how you rise to meet those challenges.
When I first started CURATED., we were primarily focused on staging and furniture rentals, which was great for that phase of the business. But as we grew, we realized there was a very large and unmet demand for full-service luxury interior design – especially by a capable team as well-versed in executing projects as they are in choosing gorgeous design components. Pivoting the business to meet that demand was both exciting and challenging. But our systematic approach, paired with technology and attention to detail, served us (and our clients) exceedingly well at each step along the journey.
As you know, we’re big fans of CURATED. Interior Design. For our readers who might not be as familiar what can you tell them about the brand?
Ultimately, what I want people to know about CURATED. is that we’re here to make the design process as enjoyable and rewarding as the final result. We consider ourselves an extension of our clients’ vision, and we work tirelessly to bring that vision to life in ways that consistently exceed their expectations. Our ‘Design With Purpose’ philosophy ensures that the interiors we create are not only visually captivating but also tailored to the practical needs and everyday experiences of our clients.
Behind the scenes at CURATED., there’s a lot of logistical precision and systematic planning that goes into every project. Our workflow is built on clear communication, transparent project management, and a collaborative spirit. I’m a firm believer that a well-executed project relies just as much on process as it does on creativity. Our team’s ability to balance these two aspects is what keeps us at the forefront of luxury interior design.
And, as I was mentioning earlier, our industry-unique Instant Interiors service is an absolute game-changer for clients who may be working with tight timelines or simply want to fast-track their design process. Instant Interiors provides the same level of thoughtfulness and care we apply to all of our projects but condensed into a more streamlined, efficient process. It’s been a huge success for clients who want a beautifully CURATED. home quickly – without the long lead times typically associated with luxury interior design.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
In the world of design and business, calculated risks are essential to growth, innovation, and ultimately, success. For me, risk-taking isn’t about being reckless; it’s about being strategic and forward-thinking. Every major decision is weighed against both the potential rewards and the challenges we might face.
When we started offering our Instant Interiors service, for example, it was a direct response to a growing demand we were repeatedly encountering for high-quality design delivered in a much shorter time frame.
Traditionally, luxury interior design is a long process. By introducing Instant Interiors, we were essentially disrupting that model, offering clients fully designed, high-end interiors in a fraction of the time. It was a bit of a gamble – could we maintain our high standards while delivering on tight deadlines? But we saw an opportunity to tap into a niche market, and by leveraging our process-driven approach, we were able to ensure that the service aligned with the values and quality that CURATED. is known for.
The success of Instant Interiors has been one of the most rewarding risks we’ve taken, as it has allowed us to meet client demands quickly while still delivering stunning spaces that embody luxury and sophistication.
I invite anyone who would like to learn more about CURATED. to visit our website at www.thecurated.group and download our lookbook. Give us a call. We’d love to discuss your project.
Pricing:
- Pricing is based on combination of sqft and scope of work.
- Our pricing strategy is transparent and we are able to answer any questions over a call or in person.
Contact Info:
- Website: https://thecurated.group/
- Instagram: https://www.instagram.com/thinkcurated
- Facebook: https://www.facebook.com/thinkcurated/
- Youtube: https://www.youtube.com/@thinkcurated
- Other: https://www.houzz.com/professionals/interior-designers-and-decorators/curated-pfvwus-pf~1101153491
Image Credits
Johann Escobar
Olga Morozova
