Today we’d like to introduce you to Nina Zadeh
Hi Nina, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My journey into the world of influencer marketing began over a decade ago, though my passion for creativity and entrepreneurship has been with me for as long as I can remember. After earning my MBA in Marketing from Fordham University and a B.A. in Economics and Communications from Boston College, I started my career in Marketing.
I co-founded Sidewalker Daily, an Influencer and Creator Consulting Agency that works on both sides of the industry. On one hand, I’ve worked on Influencer Marketing Campaigns and social media strategy for companies such as Jetsetter (A Tripadvisor Company), Costa Rica Tourism Board, and Four Seasons, to name a few. On the other hand, I’m deeply passionate about helping Influencers and Creators build sustainable businesses, monetize their influence, and successfully collaborate with brands.
Through Sidewalker Daily, I’ve helped Creators land partnerships with major brands like Samsung, Dunkin Donuts, Revolve, Amazon, and Adidas and many more. This dual perspective has given me unique insights into the industry, allowing me to guide creators in ways that truly resonate with both them and the brands they work with.
My work has been recognized on platforms such as CNN, BBC, Business Insider, and Entrepreneur, which has helped me reach an even wider audience of creators eager to turn their passions into successful businesses. But at the heart of it all, I’m driven by a genuine desire to see others succeed.
Balancing my career with motherhood is an ongoing challenge, but it’s also been a source of inspiration. Being a mom of two young children has taught me the importance of time management, focus, and prioritizing what truly matters.
Today, I continue to build and evolve my business, always with an eye toward helping creators at every level of their journey. Whether through one-on-one coaching, our self-study programs, or via a variety of free tools on our website, my goal is to be a resource and a guide for those looking to turn their creative passions into successful, sustainable businesses.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey has had its share of challenges, but what’s entrepreneurship without friction?
I always say, my biggest lessons haven’t been learned via my wins, but via the things that haven’t worked out like I thought they would.
This is where true growth happens and reminds me of the quote: “Smooth seas do not make skillful sailors.”
I think one of the biggest challenges we face in the Influencer / Creator Economy is the constantly evolving nature of it – with new platforms, algorithms, and trends emerging regularly. Staying ahead of these changes and adapting strategies can be a significant challenge (and sometimes exhausting!)
While the road hasn’t always been smooth, each challenge has brought valuable lessons, making the journey all the more rewarding. Every obstacle has helped build resilience, shape the business, and clarify what truly matters.
We’ve been impressed with Sidewalker Daily, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
One of the cornerstones of what we offer at Sidewalker Daily is our Pitching to Brands Mastercourse. This course has received hundreds of positive reviews and has become a go-to resource for creators looking to monetize their platforms. What makes this course truly special is that it’s not just about learning how to pitch to brands—it’s about mastering the entire process of securing and maximizing brand deals and sponsorships.
Our Special Sauce:
Our expertise lies in brand deals and sponsorships, which is the core of what we teach in the Pitching to Brands Mastercourse. Whether you’re a creator who wants to pitch to a new brand, pivot from gifted collaborations to paid ones, or figure out the best approach when a brand pitches you, this course covers it all.
We go beyond just the basics by teaching creators how to upsell their services, craft compelling proposals that can lead to long-lasting retainer business, and navigate the complexities of negotiations and contracts. Our goal is to equip creators with the skills they need to not only secure deals but to protect themselves and create sustainable, profitable relationships with brands.
The Impact:
What sets our course apart is our insider knowledge from managing $100,000+ campaigns on the brand side. This unique perspective makes us a creator’s secret weapon in the industry. We’ve seen countless creators transition from struggling to monetize their influence to landing lucrative brand deals and sponsorships by applying our proven strategies. The course is designed to be practical and results-oriented, ensuring that our students walk away with the knowledge and confidence to secure paid opportunities.
Why It Matters:
In today’s influencer landscape, understanding how to navigate brand partnerships is crucial. Brand deals make up about 68% of a Creators income, so it’s something ALL creators will need to master sooner or later. Our Pitching to Brands Mastercourse equips creators with the tools they need to stand out in a competitive market, build long-term relationships with brands, and ultimately, grow their businesses.
We want creators to know that whether they’re just starting to explore brand partnerships or are looking to refine their approach, this course offers the insights and techniques needed to succeed. At Sidewalker Daily, we’re committed to helping creators unlock their full earning potential, and our Mastercourse is a key part of that mission.
What makes you happy?
What truly makes me happy is seeing others reach their full potential. When I get that middle of the night text or DM that shares a major win, those are the moments that keep me going. Seeing creators and entrepreneurs gain the confidence to pursue their passions and watch them turn their dreams into reality, it’s a profound source of joy for me.
One of my morning affirmations is:
“My business allows me to live a life I love”
And I really mean it. What’s better than the flexibility to be able to pick up my kids from school and set my own hours? This balance between professional fulfillment and personal freedom is something I deeply value. I feel truly blessed to be able to be present for my family while pursing my passion and making a meaningful impact on others’ lives.
Contact Info:
- Website: https://www.sidewalkerdaily.com
- Instagram: https://www.instagram.com/sidewalkerdaily/
- Youtube: https://www.youtube.com/@SidewalkerDaily
- Other: https://www.instagram.com/nina.zadeh/
Image Credits
Marlit Child, Michael Moretti
