Today we’d like to introduce you to Eilin Cuenca
Hi Eilin, so excited to have you with us today. What can you tell us about your story?
The journey of BohoCare Naturals began from a deeply personal place in my life, sparked by the transformative experience of becoming a mother. Before founding BohoCare Naturals, I was fortunate to hold what many would consider an ideal job—a professional position that I maintained for five years. However, despite the external success, the environment gradually took a toll on my well-being. The pressures and challenges I faced at work led to significant anxiety and depression, which unfortunately impacted my health even before I became pregnant during this time.
After facing the heartache of losing my first pregnancy, I knew I needed to make changes for the sake of my health and my future family. When I became pregnant again, with my rainbow baby, it brought a renewed sense of purpose, but the anxiety and depression persisted, worsened by the overwhelming number of skincare products on the market that contained ingredients I couldn’t trust. My growing belly became increasingly itchy, and none of the products I tried seemed to help. Frustrated, I began experimenting with my own natural blends, determined to find something that would soothe my skin.
After my baby was born, the challenges didn’t stop. Both of us started exhibiting allergic reactions—itchy skin, swelling, irritation—even when using products labeled as dermatologically tested and hypoallergenic. It was terrifying not knowing what was causing these reactions, and it became clear to me that even so-called ‘safe’ products weren’t necessarily safe for us. This commitment to health and wellness, along with my desire to find products I could trust, inspired me to leave my job and pursue a new path—one that would allow me to create safe, natural skincare products for myself and others. Although my friends and family thought I was moving too fast with this decision, they supported me morally, knowing how much I needed a change.
During this period, I found myself searching for wellness and well-being. I continue to learn about the healing properties of stones and crystals, and how they can aid in meditation and mental clarity. The sun and wind became my allies, offering a glimmer of light as I navigated through what felt like a black cloud of mental blindness.
Step by step, I started to heal. My journey led me to explore organic formulation and skincare, which felt like a natural transition from my previous work in software. I moved from working with digital tools to engaging with the earth, matter, and nature—working with my hands to create something tangible and nurturing. Everything happened seamlessly as I allowed myself to enjoy the journey of healing and nurturing, both for myself and, eventually, for others.
This is how BohoCare Naturals was born. Starting my own business felt like the most meaningful step at that moment. Caring for my mental health, my baby, and our skin became a form of self-care and sensory relaxation that helped me reconnect with myself. This approach not only brought me peace and well-being but also inspired me to create products that could offer that same sense of care and tranquility to others.
Each BohoCare Naturals formula is carefully selected to make self-care an integral and meaningful experience.
BohoCare Naturals is more than just a business; it’s a reflection of my commitment to transparency, sustainability, and self-care. Our products are crafted with the purest, earth-derived ingredients, cruelty-free, designed to nourish both the body and soul. As a new mom and a solo entrepreneur, I’ve poured my heart into this brand, ensuring that every product we offer is something I would use on myself and my family.
In addition to our product offerings, I’m thrilled to be running a skincare self-care workshop. This workshop is designed to help people learn about their skin, discover the best ingredients for their unique needs, and develop personalized routines that truly care for their skin. What makes our approach unique is that we also focus on the spiritual benefits of the ingredients we use. I carefully select ingredients not only for their physical properties but also for their ability to support emotional and spiritual well-being. I encourage our customers to set intentions while using our products, turning their skincare routine into a mindful, purposeful ritual.
This workshop is a service I’m incredibly excited to offer, as it aligns perfectly with our mission of promoting holistic wellness and empowering individuals to take control of their self-care journeys.
BohoCare Naturals is not just about selling products, I envision it as a community of like-minded individuals who value authenticity, well-being, self-care, sustainability, and the beauty of the natural world. We’re on a mission to make self-care an everyday ritual, not just a luxury, and to inspire others to take the path less traveled, just as I have on this entrepreneurial journey.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey to creating BohoCare Naturals has been anything but smooth, marked by significant challenges, especially during and after my pregnancy. I struggled with anxiety and depression, which made it incredibly difficult to focus and accomplish tasks that once seemed easy. Tasks that used to take an hour now stretched into days, draining my energy and forcing me to pause frequently to care for my baby.
Starting a business in this mental state was overwhelming. The legal and financial aspects were daunting, and I faced setbacks, including losing money and being deceived by some suppliers. Technical skills that once came naturally to me seemed to slip away, adding to my frustration. It was hard to reconcile how difficult everything had become, especially since this was supposed to be my profession.
To cope, I sought solace in nature and leaned heavily on my family. But dealing with people who didn’t understand the depths of anxiety and depression was another challenge—they often assumed I wasn’t trying hard enough when, in reality, I was struggling just to get through the day. I had to take time to heal, and in doing so, I found joy in my baby and in formulating my products. Dedicating myself to this passion brought peace, but it also meant losing time, money, and some friendships along the way.
Despite these struggles, I connected with new people who were understanding and encouraging. While many say that true friends are hard to find in Miami and that everyone has an agenda, I’m grateful to have met genuine supporters who have helped me along the way. Although I lost a lot, I gained even more—family, true friends, peace, and fulfillment. “BohoCare Naturals: Skin and Soul”
I’m just starting out, but I’ve connected with followers who have become loyal customers. I trust in my process, my services, and my products. I believe that when you do things with love, everything else falls into place. Growing in the skincare industry is tough, but I’ve embraced the challenge. I understand that the beginning is always the hardest, and I’m committed to pushing through it. There’s room for everyone in this industry, and I’m here to carve out my space with passion and perseverance.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
“BohoCare Naturals: Skin and Soul”
BohoCare Naturals is a skincare and wellness brand deeply committed to providing safe, natural, and eco-friendly products that align with holistic well-being. Our specialty lies in crafting premium, plant-based skincare products that are not only effective but also environmentally conscious. We believe in the power of nature to heal and nourish, a philosophy that permeates every aspect of our brand.
BohoCare Naturals embodies a free-spirited, sensitive nature, focused on the well-being of others, both spiritually and physically, using what nature provides us. It’s not just a bunch of plants; it’s a combination of wellness, freshness, care, and freedom. Created with love and joy, not just in a lab but conceived in a home. What nature offers us, and all we can derive from it in an eco-conscious way, brings life to your skin and spirit.
What truly sets BohoCare Naturals apart is our unique approach to skincare and wellness. We pride ourselves on our botanical and naturally derived multipurpose formulas, designed to address multiple skin goals within a single product. This approach simplifies skincare routines while delivering effective results. Additionally, our innovative packaging solutions reflect our zero-waste commitment. For instance, our plantable candle boxes and cards allow customers to give back to the environment even after enjoying our products.
Each order from BohoCare Naturals includes not just the product itself but a complete sensory experience. Our customers receive a cotton string bag that contains palo santo, a unique green aventurine crystal, and our logo with a QR code linking to our online presence. The bag and the scent are carefully chosen to align with the product purchased, creating a seamless connection between skincare and spiritual well-being.
Our offerings extend beyond skincare; we blend skincare with spiritual health as a form of self-care, using ingredients known for their spiritual benefits. This integration encourages our customers to set intentions and connect more deeply with their self-care routines. Our products offer a complete sensory experience, with curated Spotify playlists that enhance the ambiance and mindfulness associated with our brand, creating a holistic and enriching experience in every box.
BohoCare Naturals is also distinguished by our commitment to community and education through our skincare workshops and events. These workshops provide our customers with the opportunity to learn about skincare, wellness, and the benefits of natural ingredients, all while engaging in hands-on activities. Our events foster a sense of community and connection, allowing participants to immerse themselves in the holistic and sustainable lifestyle that BohoCare Naturals advocates. This focus on education and community building is a key differentiator in the skincare and wellness industry.
At BohoCare Naturals, we are more than just a skincare brand; we are a lifestyle. We embrace simplicity, sustainability, and self-care, aiming to positively impact both your skin and the planet. Our commitment extends to supporting local businesses whenever possible, reinforcing our dedication to ethical practices and community support. Whether you are seeking effective skincare solutions, wellness tools, or a community that shares your values, BohoCare Naturals is here for you.
How can people work with you, collaborate with you or support you?
For BohoCare Naturals, there are several ways people can collaborate, support, or work with us:
Partnerships and Collaborations:
-Retail Collaborations: We are open to partnering with boutiques, wellness centers, and eco-conscious stores that align with our values. If you’re interested in carrying our products or featuring them in your store, please reach out.
-Influencer Collaborations: We welcome collaborations with influencers and bloggers who are passionate about skincare, wellness, and eco-friendly living. If you resonate with our brand and want to showcase our products, we’d love to hear from you.
-Event Sponsorships and Workshops: We regularly host skincare and wellness workshops and are looking for collaborators who can bring additional value to these events. Whether it’s through providing space, co-hosting, or offering complementary services, we’re excited to explore partnerships that enhance our community offerings.
Support and Purchases:
-Shop Our Products: The most direct way to support BohoCare Naturals is by purchasing our products. Each order not only supports a small, eco-conscious business but also contributes to our mission of promoting holistic well-being.
-Skincare Events/Workshops: We offer hands-on skincare workshops (online or in-presence) where participants can learn about their skin types, best practices, and how to incorporate natural ingredients into their skincare routines. Attending these workshops is a great way to support our brand while gaining valuable knowledge and experience. We offer monthly workshops and gatherings, also available in a private format. These events provide a unique opportunity to learn about skincare and wellness in a relaxed and enjoyable environment, perfect for sharing with friends or indulging in an enjoyable skincare self-care party.
-Join Our Community: Subscribe to our newsletter and follow us on social media to stay updated on new products, events, and exclusive offers. Sharing our content with your network also goes a long way in supporting our brand.
Feedback and Development:
– Join Our BohoCare Club: We’re always looking for loyal customers to join our club, where you can provide feedback on new products in exchange for discounts and early access to launches. Your input helps us refine our offerings and better serve our community.
-Product Development Collaboration: If you have expertise in skincare sustainability, or wellness, we are open to collaborating on product development. Let’s work together to innovate and create even better products.
These are just a few ways people can engage with BohoCare Naturals. We believe in the power of collaboration and are always open to new ideas that align with our mission and values. Feel free to reach out to discuss any potential partnerships or collaborations!
Contact Info:
- Website: https://bohocarenaturals.us
- Instagram: https://www.instagram.com/bohocarenaturals/
- Other: info@bohocarenaturals.us
Image Credits
Eilin Cuenca (Me)
