Today we’d like to introduce you to Ivan Herjavec
Hi Ivan, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
“The Show Miami” is a fashion and lifestyle fair that will have it’s premiere in March 2025 at the Miami Beach Convention Center and it will take the fashion trade industry to another lever. This project is the crown of my career and a long time dream as a brand owner and fashion industry veteran to make the best fashion fair.
It was 1996 when I have started my career in the fashion industry. My first business was the distribution of French sportswear brand Lacoste in Croatia where I was born and raised. In late nineties, the business was very limited to retail and wholesale and it didn’t change much for another decade. Then, I made a decision to globalize the business by signing a license agreement with Italian sportswear brand Ellesse and to run the business from Berlin.
The business started to move to e-commerce, but still had many “European” challenges like local politics, refugees’ crisis in Germany and the rest of Europe, war in Ukraine, dependency on export to China, language and cultural barriers and many others. My business couldn’t reach my expectations and I continued to think what should be changed.
The answer was in the US. It is still by far the best market in the world. It is the largest and most diversified. US market evolves faster and it is always open to new opportunities. Latest projections are showing that the US economy will grow faster than any EU market, regardless of new US presidential elections. China suffers with recession and import of western goods continue to slow down.
I discovered amazing opportunities for international brands to enter the US market from Miami, country’s fastest growing city in terms of development. Miami is also the best getaway to Caribbean and Latin American markets. The consequence of my discovery is The Show Miami.
The Show Miami is a premium high-end fashion fair which connects fashion brands, retailers, celebrities, social influencers and global and local communities. Miami symbols the US as a warm welcoming place where everybody can show the best values if wants to put efforts.
The Show Miami gives an opportunity to international brands to enter the US, Caribbean and Latin American markets in the most efficient way. The Show Miami gives an opportunity for wholesale business, but also to promote the brand in social media platforms and create unique collaborations with celebrities and global and local communities.
In March 2025 the first event will be held at Miami Beach Convention Center, a home of Art Basel. The Show Miami will be high quality fair with over 200 brands from the US, Canada, Latin America, Europe and Asia. It will be the show of world-class brands. This is the show which I was always dreaming for my own brands. It will gather some of the most creative minds of the industry.
Confirmed dates are March 17-19, 2025. Brands will have an opportunity to take their last Fall Winter 2025/26 preorders and to promote their Spring Summer 2025 collections which will just enter the market. It will be an opportunity for omni-channel sales in the best possible way.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We are lucky to live and work in Miami as it is a very open minded community. The local government has recognized the value of The Show Miami so we are happy to be partnering with dieferent Miami-Dade institutions like the Greater Miami Convention & visitors bureau, International Trade Consortium, Miami-Dade Beacon Council.
Thanks – so what else should our readers know about The Show Miami?
The Show Miami is a international fashion fair. What makes this show unique is that it will for the first time bring together 200 U.S. and international brands as well as many social influencers. The Show Miami unites wholesale opportunities with at site content creation for direct to consumer business. It will be held at the Miami Beach Convention Center twice a year; March and September.
What matters most to you?
For us it is most important that all our exhibitors are satisfied and can present their brand in the best possible setting to the crucial buyers and publics.
We love Miami and we promote our city in the world. Miami is becoming a global leader in the creative industry. Our mission is to bring many talents and make Miami their home.
Pricing:
- The Show Miami is open to fashion lovers for $50
- All interested exhibitors can find a submission form on our web site
Contact Info:
- Website: https://www.theshow.miami
- Instagram: https://www.instagram.com/theshowmiamiofficial/
- Facebook: https://www.facebook.com/profile.php?id=61557817045320
Image Credits
The Show Miami Inc.
