Today we’d like to introduce you to Fulya Turkmenoglu
Hi Fulya, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
With ten years in industry leadership, I blended six years as a designer with four years as a USA compliance solutions consultant, which led me to start my consultancy business, New Design Lab. Co. Recognized for innovation, I earned the Senior Thesis Collection Award at the Fashion Institute of Technology for pioneering sustainable luxury pattern making. My leadership at Jaiyou, my medical device company, secured the Health 2.0 Conference’s accolade. Further, my business model/company garnered a prestigious fellowship from the Parsons School of Design Entrepreneur Lab (Parsons Elab). Notably, I was named one of the most influential figures by Gladys Magazine, solidifying the impact on both the fashion and healthcare sectors and establishing my credibility and authority. I am an advisor and mentor at Parsons School of Design, where I share my experience with fresh graduates who aspire to be entrepreneurs.
My academic journey includes a Bachelor’s degree in Fine Arts and a Master of Science in Strategic Design and Management. Complementing these qualifications, I’ve pursued additional leadership, business management, and creativity courses. This continuous learning has equipped me with the expertise to identify market trends and help businesses position themselves for success. My passion for helping entrepreneurs and enterprises stems from my personal experiences of facing challenges in a rapidly changing market, which led me to start my strategic business design agency, New Design Lab.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being an entrepreneur is like driving on a bumpy road, so buckle up and get it going! It takes a lot of work to build everything from scratch; it takes a village to run a business! Finding your niche and creating a sustainable process is the most challenging part. But with a solid plan and execution strategy, you can navigate these challenges with confidence and continuous motivation to move forward no matter what happens. So, being aware of that helps you prepare mentally and physically.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
New Design Lab is a strategic business design agency with a holistic approach that helps businesses sustain and thrive in uncertain market conditions.
We aim to redesign and strategize each brand’s simple, robust, undeniable truth to connect them with the market and powerfully end users. Along the way, we ask the right questions, research, rethink, and re-everything. Our approach is transformative, ensuring we deliver the new, creative, bold solutions you’ve sought and opening up new possibilities for your business.
In your path to success, New Design Lab is your partner in launching a new business or taking your product or service to the next level. We have a proven track record of helping businesses achieve their goals and grow. With our expert guidance and support, you can take your business to the next level.
We don’t just focus on one aspect of your business, but consider all elements to help businesses sustain and thrive in uncertain market conditions.
Services
Compliance Solutions: We help you ensure your business is operating by complying with all federal, state, and local requirements. Contact us to learn more about the FDA (Food and Drug Administration) and EPA (Environmental Protection Agency) regulations in the USA and how to get your products market-ready in the USA and UAE.
Design Strategy: We help businesses and organizations to apply the tactical thinking of a business strategy to the needs of the user to create the most effective product or service. This intersection between corporate strategy and design thinking achieves long-term goals through creative applications targeted at the end user.
Research: We do creative and systematic work undertaken to increase the stock of knowledge that involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error.
Brand Strategy: We help businesses and organizations develop and improve their brand identity. This involves defining and communicating the unique characteristics, values, and personality of a brand to establish a strong and recognizable presence in the market.
Product/Service Launch Strategy: We help with planning all the stages that make releasing a new product/service to the market a success. The stages include market research, competitor analysis, product development, marketing plans, and anything else that your go-to-market strategy consists of.
Workshop: On the journey to success, having support who pushes us to exceed our limits is vital. Our strategic design and business workshop will be available to benefit the leaders.
Any big plans?
Instead of sitting and watching, we should actively build the future. I am passionate about expanding my business by helping more business owners thrive through proper strategic planning and preparation for the future. I aim to multiply our success by combining technology and the human touch in every project we take on, ultimately helping businesses and organizations make the world a better place.
I am also thrilled to announce that our strategic design and compliance solutions, along with our holistic business workshops, will be available to benefit the leaders.
Pricing:
- Startup Launch Package- Price Range: $2,000 – $5,000
- Strategic Growth Accelerator- Price Range: $10,000 – $20,000
- Corporate Strategy Redesign-Price Range: $50,000 – $100,000+
- Strategic Business Design Workshop-Price Range:$1000(per hour)
Contact Info:
- Website: https://www.newdesignlab.co
- Instagram: https://www.instagram.com/fulyaturkmen/









