Today, we’d like to introduce you to Michelle Olson-Rogers.
Hi Michelle, so excited to have you on the platform. So before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
My name is Michelle Olson-Rogers, and I’m a Boca Raton native and a happily married mother of one.
The daughter of a serial entrepreneur, I’ve always wanted to run my own business. I initially thought that would happen to me taking over a boutique public relations agency in NYC. But, the best-laid plans don’t always work out like you think they will… And sometimes, that is a blessing in disguise.
I had the seed of an idea growing in my head after we moved from NYC back to Boca Raton in 2013, and I was struggling to find educational activities to do with my 5-month-old daughter. Luckily, I found a Musikgarten class for babies through our local children’s museum (sadly, now closed), but their website was terrible.
Where was that “go to,” organized, easy-to-read website for moms like me to find out what fun and interesting things were happening for families in Boca Raton and beyond? There was no such thing, so I decided to create it myself: ModernBocaMom.com. The site has been growing and evolving for 10+ years now and I’m really proud that I went for it as a MOMpreneur!
Let’s dig a little deeper into the story – has it been an easy path overall, and if not, what challenges have you had to overcome?
Challenges, yes. And those challenges are constant and evolving.
I think digital promotion and influencer marketing are still relatively foreign concepts to many small businesses in and around Boca Raton. This can make selling paid promotions via my blog and social media somewhat challenging–constantly working to prove that I am connected to my audience and worth a brand or business marketing budget.
Also raising a middle schooler. I’m sure many moms can relate (at least to that last part)!
I love the events side of Modern Boca Mom! It’s not something I was really expecting to be doing once I left PR, but I really enjoy interacting with my readers and their adorable babies and toddlers at our #grandviewmoms Mommy & Me classes and pop-up events around town!
My one folly: remembering everyone’s name. I meet so many people, so please don’t take it personally–apologies in advance!
As you know, we’re big fans of Modern Boca Mom. What can you tell our readers who might not be as familiar with the brand?
Modern Boca Mom is the only hyper-local lifestyle website for the stylish & modern South Florida parent that focuses solely on commerce, business, MOMpreneurs (mommy entrepreneurs), events, and amenities available to Boca Raton (and surrounding area) families. There are so many new families who have migrated to our area, so I really strive to be that “go-to resource” for them, as well as the parents who have been here as long as I have.
Since launch, the site has had many fabulous promotional opportunities to work with not only local businesses but big brands as well. We’ve also really upped our game when it comes to video, creating quality content for Modern Boca Mom readers. We want to be the go-to resource for our 45,000 monthly followers/readers in South Florida!
We’d love to hear about any fond memories you have from growing up.
I had a wonderful childhood in Boca Raton, so it’s almost impossible to narrow down.
I would say that playing “office” at my parents’ office is one that really sticks out. My sister and I used to bring friends with us as well and make them our employees. I guess old habits die hard!
Contact Info:
- Website: https://modernbocamom.com/
- Instagram: https://instagram.com/modernbocamom
- Facebook: https://facebook.com/modernbocamom
Image Credits
HSGORDON Photography
Halle Alessia Photography
