Today we’d like to introduce you to Clelia Maufroy.
Hi Clelia, we’d love for you to start by introducing yourself.
I’ve been an organizer at heart for as long as I can remember. When I was in sixth grade going to sleep over at my friend’s, I was spending most of my time organizing their room instead of playing. I have been a real estate broker for over 15 years, specializing in luxury residential and catering to the high-end clientele in the Miami vicinity.
I quickly realized how many people didn’t have a clue about maximizing their space or keeping their drawers, cabinets, and closets organized, so staging and organizing prior to any showing quickly became part of my routine. Things got crazier during and after COVID-19 because many people ended up working from home and/or homeschooling their children, without any sense of organization planning.
All of a sudden people were rediscovering their living space and interiors and realized many were not fitted to their needs. So when the organizing trend started with the likes of Marie Kondo or the Home Edit I decided it was time for me to start my own business and stop providing all these services free of charge. So I started Tidify to simplify one’s life.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It started as a one-person operation from creating a website and social media content to prospecting clients and marketing, to project implementation. So it took a good 6 months to start booking regularly. I cannot hire full-time time so relying on an occasional task force is sometimes challenging.
As you know, we’re big fans of Tidify. For our readers who might not be as familiar what can you tell them about the brand?
Tidify is a luxury home organizing company that aims to offer insightful solutions to complex organizing problems. We are driven by a passion for order and beauty and love to help people maximize space in their interior while balancing form and function.
We edit an upgrade with style, every residential or commercial space from closets to kids’ rooms, Kitchens and pantries, offices, garages, or supply rooms basically any space under one’s roof! Every project receives meticulous attention, in order to craft tailored organizational systems coupled with our signature stylized aesthetic.
What sets us apart from our competition is that we do not believe that one size fits all! Therefore we work closely with our clients to ensure our organization skills meet their tastes and lifestyles, or as we like to say: We “Tidify” to beautify their homes and simplify their lives.
On top of organizing we provide interior design consulting and general contractor services that allow us to offer a one-stop-shop service to our clients in need of remodeling on top of basic organizing services Our team members are organizing perfectionists who apply that spirit every step of the way.
What’s next?
We are looking to expand to other counties in 2024, and eventually offer a Tidify franchise in the years to come.
Pricing:
- One-time consultation fee of $150
- Pricing is based on the project
Contact Info:
- Website: www.tidifyit.com
- Instagram: @tidifyit
