Today, we’d like to introduce you to Mattia Casarotto.
Thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Certainly! My journey began about a decade ago when I moved from Italy to the USA, fueled by a vision for the project that would eventually evolve into the business we run today.
The initial stages were challenging, particularly as I adapted to a new culture and business environment, but these challenges were integral to the journey.
The global pandemic presented significant obstacles but also opened doors for growth and adaptation. We successfully navigated these times, which led to substantial growth for our company. This growth enabled us to relocate to a newer, larger facility in Fort Lauderdale, a move that marks a significant milestone in our history.
Looking forward, we are excited about our plans to expand further by adding a new training facility adjacent to our current location. This expansion will help us enhance our offerings and strengthen our capabilities.
Over the last few years, we have diversified our product line to include architectural films and Paint Protection Films (PPF) alongside our traditional car wrap films. This diversification has broadened our market reach and deepened our relationships with customers, allowing us to serve a wider array of client needs and preferences.
Today, our company stands on the brink of even greater expansion, driven by innovation, a commitment to quality, and the strong relationships we’ve built. I am proud of our journey so far and excited about the future possibilities.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, the journey has not been smooth, but I firmly believe that the most valuable lessons come from overcoming challenges. The initial two to three years were particularly tough. During that period, I faced significant hurdles as I navigated the complexities of a new market and adapted to a different cultural environment.
These early challenges ranged from understanding local business regulations to adapting our marketing strategies to resonate with a new audience. Additionally, building a reliable network and establishing trust with suppliers and customers took considerable time and effort.
However, each challenge served as a crucial learning opportunity. It pushed me to dive deeper into the market and cultural nuances, which greatly enhanced my understanding and approach to business in the U.S. Looking back, I’m grateful for these difficulties.
They were essential in shaping the business strategy and operations that have brought us to today. Going through this rigorous process has not only strengthened the business but also my personal resilience and determination.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business.
EVOLV is a dynamic company that specializes in distributing high-quality self-adhesive films catering to various industries, including automotive, architectural, and signage. We are renowned for our premium car wrap products, crafted in Italy and celebrated for their exceptional quality and durability.
Our core expertise lies in providing innovative solutions that not only meet but exceed the expectations of our clients. As we continue to grow, we have expanded our offerings to include Paint Protection Films (PPF) and architectural films, broadening our scope and versatility in the market.
Although EVOLV is a smaller player in the vast US market, we take immense pride in our craftsmanship and the personal attention we provide to each customer. Our size allows us to be agile and responsive, adapting quickly to the evolving needs and trends of our industries. This adaptability and commitment to quality set us apart from larger competitors.
Brand-wise, we are most proud of our ability to evolve continually. “EVOLV” is more than just our name; it’s our philosophy. We strive to constantly advance and refine our products and services, ensuring we stay at the forefront of technology and customer satisfaction.
For your readers, I want them to know that EVOLV is committed to delivering excellence and innovation in every roll of film we provide. Whether enhancing the aesthetics of a vehicle, transforming a building’s façade, or creating eye-catching signage, EVOLV is dedicated to supporting our clients’ visions with superior products that perform beautifully and last.
At EVOLV, we’re not just selling films but helping businesses, designers, and vehicle enthusiasts bring their creative visions to life with materials that embody quality and creativity.
Can you talk to us about how you think about risk?
Risk-taking is fundamentally woven into the fabric of entrepreneurship, and my approach to it is deeply influenced by a saying my father often quoted, the Italian proverb “Chi non risica non rosica,” which translates to “Those who don’t take risks don’t eat.” This encapsulates the essence of what it means to be a business owner. Taking calculated risks is essential for growth and innovation.
Throughout my career, I’ve embraced risk as an integral part of strategic decision-making. The key is not to avoid risk but to assess and manage it intelligently. You have to be discerning about which risks are worth taking and which are not, always weighing potential benefits against potential downsides.
For example, when we decided to expand our product line to include architectural films and PPF films, it was a significant risk. We were moving into markets in which we had limited experience compared to our core area of car wraps. However, we recognized an opportunity to fill a gap in the market, drawing on our expertise in high-quality, self-adhesive films. This expansion required a substantial investment in new technology and marketing, not to mention the training needed to ensure our team was up to speed with the latest techniques and products.
This risk has paid off, allowing us to diversify our offerings and stabilize our revenue streams, making the business more resilient against fluctuations in any single market. Moving forward, we embrace risks, always aligning them with our strategic vision. Our aim is not just to survive in a competitive market but to thrive and redefine the boundaries of what is possible in our industry.
Contact Info:
- Website: www.theevolv.com
- Instagram: https://www.instagram.com/evolv.motor/
- Facebook: https://www.facebook.com/EVOLV.main/
- Linkedin: https://www.linkedin.com/company/theevolv/
- Twitter: https://twitter.com/EVOLV_main
- Youtube: https://www.youtube.com/channel/UCtfk6n9aKAY4xtAD5WS9DOA
