Today we’d like to introduce you to Yesenia Guzman and Michelle Rios-Rodriguez. They and their team shared their story with us below:
In today’s society, wellness, inner self-reflection, and longevity are priorities for many. However, Yesenia and Michelle actually grew a passion for the cosmetic and beauty industry since high school where both ladies attended a vocational high school and took cosmetology. Despite this, they both grew into different careers after graduation.
Michelle dove into the criminal justice side, becoming an instructor for homeland security. Yesenia became an APRN and achieved a master’s degree with knowledge as a medical practitioner. In 2022 when the world was shut down, Michelle realized the need that people had for their beautification and took it as her calling to help others enhance their beauty. She then went on to obtain her permanent makeup certification and self-employed part-time in the field.
Yesenia and Michelle were both raised in a family with much love and always wanting the best for each other. Michelle saw the opportunities that this new world had to offer Yesenia. She then encouraged her to take the needed steps to pursue the aesthetic business. Yesenia went ahead and ventured, where her true passion was met. Countless courses and studies were achieved and continue.
We all face challenges, but looking back would you describe it as a relatively smooth road?
As with any business, many struggles occur and continue. Miami is one of the hottest cities for the aesthetic industry with many med spas found in every corner. Unfortunately, you would think collaborations, support, or guidance would be found in such a dominating women’s field. However, this is not the case. Both Michelle and Yesenia had to put on different hats in order to succeed.
Most include researching laws, business regulations, and safety protocols for their patients. Within only a year of their opening, they continuously need to apply strategies for differentiation, excellence, and most importantly price. However, giving their countless and continuous education pricing and quality of service is paramount for the successful integrity of their company.
Appreciate you sharing that. What should we know about Aesthetically Alluring?
Aesthetically Alluring is not just a med spa. Aesthetically Alluring was created with the intention of beautifying, but most importantly aiding the countless insecurities we as individuals face as we age. Thus, injectables, dermal treatments, IV infusions, body contouring, weight loss, and cosmetics are the core of the center.
The alluring ladies take pride in making each and every service an experience from the moment the client walks in until goals and results are met. They take pride in providing unique events customized to the season and to the well-being of an individual. Making them stand out within their community. Aesthetically Alluring takes pride in offering medical-grade products within the service and for their take-home experience, which makes the ongoing results of their clients continuous.
This, in turn, leads to patient satisfaction and happy clients. Of course, with only a year in, these alluring ladies are always willing to accept feedback from their loving clients and wish to continue to make Aesthetically Alluring the place to go and feel absolutely amazing.
How do you define success?
Success is defined by individualized satisfaction, not necessarily by a dollar sign. But instead, that feeling of appreciation and smile is received by your patient. Most importantly, their returning and referring for ongoing support is what allows Aesthetically Alluring to know they have succeeded.
Contact Info:
- Website: www.aestheticallyalluring.com
- Instagram: @aestheticallyalluring_miami
