Today we’d like to introduce you to Gabriela Pulido. They and their team shared their story with us below:
Gabriela is a distinguished entrepreneur and branding strategist, with an impressive journey marked by resilience, innovation, and strategic vision. With a foundation in engineering and an MBA, Gabriela has become a force in the branding industry, co-founding Scalto and Remarkly. These ventures showcase her commitment to using technology and creative strategies to transform branding and growth.
Her experience spans over 30 years, during which she has empowered global brands to connect meaningfully with their audiences. Gabriela’s philosophy centers on the transformative power of a positive mindset, creativity, and strategic thinking, driving both her professional success and her contributions to societal good. As a mentor, advisor, and mother of four, she embodies the spirit of overcoming challenges, embracing change, and inspiring others to pursue their visions with courage and purpose.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Throughout my career and personal journey, I’ve encountered numerous obstacles and challenges that have shaped my approach to business, leadership, and life. These experiences have not only tested my resilience but also deepened my understanding of the importance of adaptability, strategic thinking, and maintaining a positive outlook.
1. Navigating the Complexities of Entrepreneurship:
Starting and scaling businesses in the competitive and ever-evolving landscape of branding and technology presented its own set of challenges. From securing funding and building the right team to staying ahead of market trends and technological advancements, each step required a blend of creativity, strategic planning, and relentless determination.
2. Balancing Professional and Personal Life:
As a mother of four, striking a balance between my professional ambitions and family responsibilities has been a continuous challenge. It demanded efficient time management, setting clear priorities, and, importantly, cultivating a supportive network that values both professional and personal growth.
3. Overcoming Cultural and Gender Barriers:
Migrating to the U.S. and establishing myself in a new cultural and business environment involved overcoming stereotypes and biases. As a Latina woman in the tech and branding industries, I’ve had to navigate and challenge the gender and cultural barriers that often limit access to opportunities and recognition.
4. Embracing Technological Change:
The rapid pace of technological change has been both an opportunity and a challenge. Staying abreast of emerging technologies, especially in AI and digital marketing, and integrating them into my businesses required a commitment to continuous learning and innovation.
5. Maintaining Vision Amidst Adversity:
Perhaps the most profound challenge has been maintaining my vision and positive mindset through adversity. Whether it was personal setbacks or professional hurdles, the key was to view these challenges as opportunities for growth and learning. This mindset has been crucial in not just overcoming obstacles but in transforming them into stepping stones for success.
These challenges have taught me the importance of resilience, the power of a growth mindset, and the value of authenticity and vulnerability in leadership. They’ve reinforced my belief in the importance of starting with ‘why’, staying true to my core values, and the transformative power of embracing change and technological advancements.
As you know, we’re big fans of Scalto. For our readers who might not be as familiar what can you tell them about the brand?
Scalto is a strategic branding and communication consultancy dedicated to unlocking the growth potential of organizations, with a special focus on Hispanic and Latino businesses across the US and Latin America. Leveraging over 30 years of experience, Scalto combines deep cultural insights with innovative branding services to fuel business expansion. The firm stands out for its partnership approach, transformative branding strategies, and cultural fluency, bridging the gap between US and Latin American markets with bold, creative solutions.
Scalto offers comprehensive services across market positioning, marketing execution, and executive positioning, tailored to sectors like financial services, hospitality, and logistics/CPG. Its unique Scalto Framework and Marketing Engine provide businesses with the tools to define growth strategies, craft compelling stories, and execute impactful marketing plans. Scalto’s commitment to thought-provoking creativity, specialized industry expertise, and a diverse, multicultural team ensures that its clients achieve strategic growth, resonating deeply with their target audiences.
Can you talk to us a bit about the role of luck?
In my journey, the role of luck has been intricately woven with resilience, strategic foresight, and an unwavering commitment to my goals. Migrating from Venezuela to the U.S. after surviving a kidnapping, I’ve encountered moments that could only be described as serendipitous, alongside formidable challenges. These experiences taught me that while luck can present unexpected opportunities, it’s my response—my ability to leverage these moments for growth and innovation—that truly defines my path.
Founding multiple ventures, including an AI-powered branding solution, and establishing myself as a thought leader, I’ve seen firsthand how preparedness and vision can transform luck from a mere chance into a catalyst for achievement. My story is a testament to the idea that while luck may lead us to unforeseen doors, it’s our courage and determination that empower us to open them.
Contact Info:
- Website: scalto.com
- Instagram: @scaltoglobal
- Facebook: https://www.facebook.com/Scaltoglobal
- Linkedin: https://www.linkedin.com/in/gabriela-scalto/
- Twitter: https://twitter.com/scaltoglobal?s=20&t=1dYefoJBxAiuN9JX5EgKwg
- Youtube: @scaltocreativeconsultancy
- Other: @scaltocreativeconsultancy
