Today, we’d like to introduce you to Valentina Lara.
Hi, Valentina; thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My name is Valentina Lara; I am a strategic storyteller, digital marketer, and problem solver with 8+ years in the industry, currently leading Marketing at Ampersand Studios.
Ampersand Studios is the next generation of flexible workspace environments, existing to inspire & support creative people. We provide stunningly designed private offices, flexible workspaces, and full in-house Production & Event capabilities. Our overall strategy is focused on developing a hospitality-driven and member-centric workspace where you can House Your Creativity.
Let’s dig a little deeper into the story – has it been an easy path overall, and if not, what challenges have you had to overcome?
I transitioned from tech to the workplace hospitality industry in the last twelve months. In this transition, I had the opportunity to be the first in-house marketing hire. I joined the team at Ampersand Studios at a pivotal time while it was preparing to launch its second location in Nashville, Tennessee, on historic Music Row.
During this time, I worked closely with Ampersand Studios’ founder, Matthew Giles, to develop the go-to-market strategy and brand collateral for the launch in the new market. While I’ve historically led global integrated marketing campaigns with cross-functional teams and partners, joining the Ampersand Studios team allowed me full creative autonomy through the vision of our founder.
The experience at Ampersand over the last year has allowed me to foster meaningful connections and develop marketing strategies, content, and programming that have added value to our members. I’ve also been lucky to lead efforts for Ampersand’s & Grow – our creative growth incubator program – which has given me the first-hand experience of being at the center of a brand that champions its membership base and invests in its local community to drive the growth of the creative economy.
Thanks – so, what else should our readers know about your work and what you’re currently focused on?
Ampersand Studios is the ultimate destination for creators. With 21,500 sq. ft. of flexible workspaces and high-end content and production studios, our space was thoughtfully designed to empower you to create in various spaces and layouts.
As a member of Ampersand Studios’ co-working space, you gain access to a range of shared facilities and resources from our well-equipped meeting rooms and event spaces to comfortable common areas and breakout zones. With our comprehensive amenities, everything you need is within reach. Being a Member at Ampersand Studios allows you to unlock access to potential business opportunities within our growing community of entrepreneurs, creatives, and dynamic enterprises.
Our & Grow program allows us to be a creative incubator that prioritizes launch services for start-ups and small businesses. The initiative empowers us to put time and resources behind your enterprise through business growth support, production services, and marketing strategy and services. Our curated Member programming is also designed to connect you to our network and find potential collaborators or clients within our space.
Alright, so to wrap up, is there anything else you’d like to share with us?
Ampersand Studios has become a hub for creatives, largely credited to our in-house production and content studios built by creatives for creatives to help take ideas from vision to reality every step of the way. Our production and content studio spaces are perfect for large-scale shoots: music videos, brand activations, podcasts, editorial photography, reels, short videos, & more.
We provide Members with VIP access to our Studio for an opportunity to springboard creativity, business, and growth alongside your private office. Our studios are run by local production experts and come with convenient in-house amenities with access to content services and equipment rentals.
Pricing:
- Private Offices – starting at $1500
- Resident Membership – $199
- Virtual Office – $80
- Day Pass – $25
- Production Studio – $100/hour
Contact Info:
- Website: https://amperstudios.com
- Instagram: https://www.instagram.com/amperstudios_/
