Today we’d like to introduce you to Adriana Calderon.
Adriana, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started exactly one year ago in February 2023 working as a freelance Social Media Manager. I was able to work with different businesses both in Miami and in other parts of Florida. I have always been extremely interested in marketing and being able to bring social media into the picture was perfect.
I grew up in the age of social media so I understand how it works and how to have it work for you. The beginning was very difficult as I am a first-generation Latina and had no one to explain to me how to go about things. Whether it was with college or starting a business. I did my research by pulling all-nighters and working as hard as I could. I worked a full-time job during my time at Florida International University and continued to push through.
Throughout my journey, I did multiple internships including a study abroad program in Seville, Spain. I also worked with a PR/Social Media Agency in Miami. All of my experiences solidified my love for the marketing world specifically social media marketing.
In recent months, I have pushed myself online through my Instagram account and have built my clientele in that way. I am proud of the work I have put in to get to where I am today and will continue to work even harder.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It hasn’t always been easy. Being away from my family was very hard and balancing a full-time job with getting through college was not easy either.
Being your boss has a lot of struggles along the way. I would say for me, that competition is always the hardest part. Comparing yourself to others in the industry can sometimes be draining. I’ve just learned to have the mindset that I am only in competition with myself and that there is room for everybody.
Clients will come, business will come, but keeping a positive mindset is the most important.
We’ve been impressed with adrixsocials, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My business is focused on social media marketing. I do everything from social media management, email marketing, marketing strategies, etc. Anything that has to do with the digital world I can do. I love working with brands or businesses that are just starting to build their social media presence. It is always so great to see how much a business can grow.
I’ve also worked with some of Miami’s most-known restaurants like Klaw, Rusty Pelican, & SoBe Vegan. Seeing visions come to life is very rewarding. But being able to help small businesses navigate social media is my favorite. I’ve assisted start-ups with their Instagram presence and created strategies that make an impact. I think I am known for being open to helping anyone. I think education should be shared and being able to teach others makes me so happy.
I think what makes me different is my want to succeed. I want to make my parents proud and show them that their sacrifices were worth it. So everything I do is for them and that is the greatest motivation. I am most proud of how I have overcome every obstacle throughout the process of building my brand.
I would love the readers to know that I genuinely enjoy working with businesses. I take every client seriously and I listen to the needs of all of my clients. My brand is all about being friendly and cheering on everyone’s accomplishments. I always say that I am my client’s #1 cheerleader and that is something I stick by. My services are all tailored to you so I offer many different packages. All of my services are listed below:
– Social Media Management (different packages)
– Account Audits
– Strategy Planning
– Brand Kits
– 1:1 Strategy Calls
– Branding
– Content Creation (Reels, TikToks, Graphics, Website, etc.)
– Copywriting
– Content Calendar
– Photoshoot Production
Can you talk to us about how you think about risk?
I think taking risks is extremely important. If you feel that a risk is worth taking, then you have to be brave and do it. Opportunities don’t always come and it’s important to take any chance you can. I believe each risk is a step closer to meeting your goals.
Sometimes you may not want to do things because of the fear of what others will say but I believe it is so important. No one who has ever succeeded did so by not taking risks.
Pricing:
- Social Media Management Range: $500-$2500
- Other services range from $150-$850
Contact Info:
- Instagram: https://www.instagram.com/adrixsocials?igsh=em1pODAzbGxmaG4z&utm_source=qr
- Linkedin: https://www.linkedin.com/in/calderonadri/
- Other: https://form.jotform.com/240116920215040?fbclid=PAAabaRpGtP4ekRn7s29EoKqD9nuTijUJ85LgAjN5uXvUrKl08Gm3e1EhRkf0_aem_ATSF7rUOY3FHrLoMQjmpfVgRGkASec3n9liPLwpAUG1zmtFOHtF6iEyvAcPl4IoboDI
